Starting from the psychology of why people buy; it’s a known fact that people buy because of tension. When they feel tension between the current situation they find themselves in and the desired situation. Watch Daniel Priestley show you exactly why that’s important to understand and how to utilise your clients’ desired outcomes.
Why People Buy
Awaken Dormant Desires
Score, Rank, Improve
Logic, Emotion, Urgency
Implementing the Formula
📋 Exercise 1
As you watch the first video think about the reasons why your clients buy from you.
Action: Around the 3 minute mark, pause the video, write down these three headings:
List out the Current Realty your customer or client is experiencing. Then list the Desired Reality they want, and finally the Obstacles & Criteria they experience. We will then build on this in the next video.
The ultimate goal is if you can be clear in communicating your clients desired reality, this will create tension for those that haven’t achieved this end result already.
Your next video will be sent to you tomorrow morning.