“Every single day, we get 20 to 30 new people coming in because we’ve got this waitlist.”
Francesca James used a waitlist across her business to transform the way they sell out events.
Selling out, year on year
With ScoreApp we create that anticipation, we create demand all year round and transformed the way they grow their community on a day-to-day basis.
How Francesca did it
Using a waitlist meant people could signal interest. Instead of asking people to sign up to a newsletter or asking to buy tickets straight away, Francesca created scarcity which rallied demand. It enabled her to sell out events almost immediately.
- Create demand and anticipation before launch
- Understand customer intent and segment audiences
- Build community around exclusivity
Growing a community from scratch
Starting with zero followers, building an engaged community seemed impossible. Traditional marketing wasn’t working, and organic growth was painfully slow. Starting with zero followers, building an engaged community seemed impossible. Traditional marketing wasn’t working, and organic growth was painfully slow.
- Low engagement rates
- Struggling to reach target audience
- High customer acquisition costs
