4 Step Lead Formula

4 Step Lead Formula.

Daniel Priestley presents your simple step-by-step guide for transforming your business. 

Follow the steps, implement the actions and watch the warm leads come in and the sales and customers follow.


Step 1: Watch

Step 1: Watch

The Psychology of
Why People Buy

In video 1, Daniel shows with examples how everything is downstream from lead generation and examines the psychology of why people buy. 

In this video Daniel demonstrates how traditional forms of marketing, even on social media, are broadcast only and therefore there’s a need for engaging, automated and personalised marketing – and how this can be achieved through Scorecard Marketing.

Watch the video to complete Step 1. 


Step 2: Watch

Step 2: Watch

How to set up a high performing Scorecard campaign


In this second video Daniel gives you the 4 steps needed to automate an engaging single campaign and how to setup and implement your quiz marketing strategy. 


He goes into detail into the four key areas of a high performing scorecard campaign:

– Landing Page

– Questionnaire 

– Results

– Promotion

Step 3: Get the Book

Step 3: Get the Book

Get your copy of Daniel’s latest book on Scorecard Marketing

Download your book here 👈

Step 4: Start your trial

Step 4: Start your trial

We’ll give you an extended 30-day FREE trial


Join the 2000+ businesses and entrepreneurs growing with Scorecard marketing


You’ve completed the 4 Step Lead Formula!

Introducing your 24/7 lead generator!

The smarter way to generate higher converting leads.

ScoreApp makes quiz funnel marketing easy, so you can attract relevant warm leads, insightful data and increase your sales

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More than just quiz software

We’ve built ScoreApp with the goal of making it as easy as possible to get setup and start generating high quality data rich leads.

View all features

More Leads

Use a simple, quick Scorecard with a single score or outcome as a fun and engaging way to turn more cold prospects into warm leads

More Data

Turn your existing followers, subscribers or referrals into data rich leads and add value by providing feedback across multiple outcomes.

Loyal Customers

Provide customers with a regular checkin or in-depth diagnostic. The more you know about them, the better you can serve their needs.


Join the 2000+ businesses and entrepreneurs
growing with Scorecard marketing