Survive & Thrive in the New Agency Economy Recording

Here’s a reply of Marcus Sheridan and Daniel Priestley’s webinar on how agencies survive and thrive in the new agency economy.

It’s true the agency model is under pressure; costs are up, lead conversions are down, and AI is rewriting the rules.

But here we are to unpack what’s next for agencies, and how to move fast in the right direction.

We know that agencies need to show how they deliver return on investment quickly, clearly and frequently to their clients. Using ScoreApp enables agencies to understand their audience in a multitude of ways. Really understanding friction points, managing expectations and knowing what your customer needs and values. ScoreApp is a powerful tool that is not only great at helping you finding qualify new clients but it’s invaluable with helping understand and engage with your existing customers too. And on top of that, with priceguide, you can deliver clear value and substantive pricing at breakneck efficiency.

Here are six key takeaways from two of the sharpest minds in the industry.

3 Must-Know Insights from Marcus Sheridan:

1. Self-service isn’t a nice-to-have – it’s a necessity.

Buyers want control. 75% prefer a seller-free journey. That means agencies need to lead with tools like assessments and pricing estimators that empower prospects to move forward, fast with no friction.

2. The biggest churn risk? Slow wins.

67% of SMBs leave their agency within 6 months when they don’t see results. Your agency needs to deliver faster wins. Tools like ScoreApp and Price Guide help you land visible, measurable results quickly, we’re talking days not months.

3. Stop hiding your pricing.

Would you agree: “Call for quote” is the internet’s middle finger? It’s all about using smart pricing tools to create transparency, build trust, and massively improve the all important conversion rates Estimators like Price Guide let you answer the #1 buyer question: “What’s this going to cost me?”.

3 Agency Power Plays from Daniel Priestley:

1. Sell the assessment, not the service.

Assessments convert 10–20x better than landing pages. They frame your agency as the trusted advisor and not the pushy seller. Daniel’s own Key Person of Influence scorecard generated $20M+ in revenue from 90,000 completions.

2. Ditch the funnel, build a playground instead.

It’s true, Google says the traditional marketing funnel is dead so instead it’s all about building a series of engaging, self-serve experiences. We create quizzes, waitlists, profile tools that let prospects explore your brand before they’re ready to buy.

3. Segmentation is 90% of the value.

Your audience isn’t equal. A $250k client and a $10 lead might land on the same page and so if you can’t tell who’s who, you’re leaving money on the table. ScoreApp lets you sort, score, and personalize automatically.

Ready to Lead the Way?

ScoreApp and Price Guide aren’t just lead gen tools – they’re momentum builders. And now there’s a powerful partner program designed specifically for agencies who want to:

• Get faster wins for clients

• Charge more for premium campaigns

• Reduce churn and prove ROI instantly

• Unlock new recurring revenue streams

👉 Join the Partner Program

Try the tools on your own agency before Christmas – and roll them out to clients in 2026 with confidence and clarity.

Let’s make agencies indispensable again.