Organic Content Specialist

About ScoreApp

ScoreApp is a lead-generation platform that helps users create interactive quizzes, scorecards, and surveys. Our tools provide personalized feedback to our users audiences while collecting valuable data to help users attract, engage, and convert high-quality leads. ​​ScoreApp works across industries, including coaching, consulting, marketing, education, HR, and wellness. Ultimately, any business looking to engage its audience, qualify leads, and drive sales can benefit from using ScoreApp. We’re a fast-growing, innovative team passionate about simplifying marketing through intelligent technology, empowering thousands of entrepreneurs and brands to turn insights into impact.

About the role

We’re seeking an Organic Content Specialist to amplify ScoreApp’s voice and presence across owned channels. You’ll own our organic social media strategy and execution, publish regular blog content, and provide copywriting support for marketing initiatives. This hybrid role combines content creation, publishing, and community engagement with the aim of ensuring that ScoreApp’s message is clear, consistent, and aligned across blogs, social, and campaign outreach. If you’re equal parts strategist and doer, with a knack for writing that resonates, you’ll thrive here.

Key Responsibilities

• Develop and execute ScoreApp’s organic social media strategy, including scheduling and publishing content.
• Research, write, and publish weekly blog posts to grow organic traffic and thought leadership.
• Create new website pages designed to further increase organic performance and to support specific campaigns. 
• Monitor and track organic keyword performance identifying opportunities and addressing problem areas.
• Provide copywriting support across marketing and brand initiatives (emails, landing pages, ads, social, website) when required.
• Grow organic reach and engagement across social platforms by delivering consistent, on-brand content.
• Increase website traffic and SEO performance through regular, high-quality blog publishing.
• Build cross-channel alignment by ensuring campaigns and content share consistent themes and messaging.
• Support brand growth by creating content that educates, engages, and positions ScoreApp as a market leader.
• Develop and maintain an organic content calendar aligns with the overall Marketing Department priorities.

Key Skills and Experience

• Proven experience in planning and executing social media engagement campaigns.
• Understanding of different social channels and how they can be leveraged including Facebook, Instagram, LinkedIn, TikTok, X, Youtube, Reddit.
• Extensive experience in writing engaging copy tailored to specific audiences. 
• Confident in using AI tools such as ChatGPT to accelerate output. 
• Excellent communication skills, both written and verbal.
• Experience working with service-based businesses or in an agency environment.
• Highly organized, adaptable, and able to manage multiple projects at once.
• Strong attention to detail and a quality assurance mindset.
• Data-driven, with the ability to track, analyze, and act on performance metrics.

Bonus Skills

• Direct experience with ScoreApp or similar quiz/assessment platforms.
• Knowledge of funnel strategy, conversion optimization, or behavioral psychology.
• Experience using tools such as GA4, Semrush or other SEO tools.