Use scorecard marketing to generate higher quality, higher converting leads

ScoreApp enables you to understand each prospect as an individual, and follow up with personalised messaging.

The Future of Lead Generation

ScoreApp's platform enables you to create branded scorecards that prospects complete on your website. 
The prospect answers a set of questions that you write or import from our health, wealth, business and relationship templates. 
They then get a personalised report based their answers, and you get rich data to enable you to personalise your follow-up and sales.

Step 1Create your scorecard

Quickly and easily build a custom branded scorecard that’s integrated into your website. Write your questions, decide on question format, set it live.

Step 2Prospects complete scorecard

Your prospects fill out the scorecard by answering the questions you’ve set. Upon completion they are automatically sent a custom PDF report full of valuable insight personalised to them based on their answers.

Step 3Segment and Follow-up

Prospects who have completed your scorecard are segmented into categories based on their answers, enabling you to automatically follow up and run personalised marketing campaigns based on the data they’ve given you.

Take our sales and marketing excellence scorecard to see how it works.

Take our Scorecard

Create beautifully optimised landing pages, stylised 
question formats and personalised PDF reports

Ask questions

Add questions to scoring categories to easily deliver traffic light scores based on your chosen topics.

  • Choose from yes/no, multiple choice, sliders and more
  • Deliver questions randomly or in a specific order
  • Adjust the weighting of individual questions or let our scoring engine do the work for you
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Style it up

ScoreApp makes it easy to completely white label and make your own

  • Set your colours, fonts and images.
  • Use a domain of your choice, SSL included.
  • Easily create compelling, tried and tested landing pages to attract more opt-ins
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Marketing Tools

Turn your collected data into value with tailored marketing campaigns driving sales

  • Drop different retargeting pixels based on scores.
  • Coming soon – build follow up campaigns based on answers right within ScoreApp
  • Automatically push lead data including scores and answers into your CRM and trigger follow up campaigns
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End-to-end onboarding support, management, design and consultation available

We’ve partnered with some of the best marketing companies out there who ‘get’ the strategy and will ensure your scorecard performs to its maximum right from the outset.

Our partners can take care of the entire process for you including writing your landing page, scorecard questions, and report as well as launching and managing your Ad campaigns. If you’re interested in having one of our partners create your ScoreApp scorecard for you, please visit

Join 100’s of other businesses capturing 
leads everyday

Explore a selection of examples created using ScoreApp

Get started and launch your own scorecard today.

Get started

Watch a 10 minute demo on creating a scorecard

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