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Cofounder
5 Sep, 2024
Launching a new offer can bring you a huge cash injection or… crickets. You might have been told this gamble...
29 Aug, 2024
If you’re a creative entrepreneur, you probably face a harsh reality: doing the work you love isn’t enough. No matter...
27 Aug, 2024
To future-proof and scale your business, you must move from a product-first to an audience-first strategy. What does that mean...
16 Aug, 2024
Most hiring processes are complicated, time-consuming, and expensive. The worst part? If you end up choosing the wrong-fit candidate or...
5 Aug, 2024
Writing a business book is a huge achievement, and one that requires dedication, insight, and a lot of late nights....
31 Jul, 2024
In today’s business world, competition is FIERCE, and customer expectations are higher than ever. Fostering loyalty and repeat business isn’t...
25 Jul, 2024
To grow a successful business, your sales and marketing functions must be aligned. Many companies struggle with this, but luckily...
23 Jul, 2024
A waitlist strategy helps you successfully launch new products and services by sharpening your ideas in the market, not in...
8 Jul, 2024
Personalisation is all about tailoring your message to each customer’s needs, preferences or behaviours. So, by making your marketing super...
