Sometimes it’s tricky to know which marketing campaigns you’re running are delivering results, and which ones need improving!
Especially when you’re sharing links across different social media platforms, in email, through affiliates etc – and you want to know which channel is driving the most traffic, leads and sales.
A UTM (Urchin Tracking Module) is a code appended to a URL that helps track the effectiveness of online marketing campaigns. This tool that we’ve created will allow you to easily track them, and spot which campaigns are performing well.
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