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Meet the best market research tool in the business.

Priceless customer insights + epic lead generation = better business decisions. Learn all there is to know about your audience, land the best leads, and convert them into loyal customers with ScoreApp. All you need to succeed in one platform.

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Build Your Own Quiz Funnel Landing Page

Collect actionable insights to give your customers what they need. Market research just got better.

ScoreApp’s intuitive platform features make it easy to not only attract the best leads for your business but also to get to know them on a deeper level. Make data-informed decisions — no more guesswork.

Gain access to interactive market research survey templates and ask questions that will give you a clear understanding of what’s happening in your industry — and what your customers need.

Gather data with ease and use it to reach out to your leads with personalized deals and content that builds trust and earns more sales. The power is at your fingertips.

Man on laptop generating leads using an online quiz funnel builder software

Meet ScoreApp’s insightful market research tools

ScoreApp’s interactive surveys and audience segmentation tools make it easy to understand your market—and customers. Let’s meet them.

Ask the right questions. Collect powerful market insights.

Connect with priceless data. ScoreApp’s epic library of quiz and survey templates give you the power to easily ask questions to understand your audience on a personal level. Use these insights to uncover key industry trends and meet your audience’s needs head-on.

Pre-qualify and segment your leads instantly

Forget the guesswork. ScoreApp arranges your participants’ responses and segments them for you. That way, you’ll know who’s most likely to invest in what you have to offer…and why.

Send personalized follow-ups

Personalized marketing made simple. Target specific audience segments with personalized content based on their exact needs or motivations. You can integrate ScoreApp with your current CMS or email marketing software to send automated follow-up content with ease.

The result? More conversions in less time.

A full library of templates to make market research simple but effective, created by experts

Create interactive quizzes or insightful market research surveys with ScoreApp’s ever-growing choice of customizable templates. Select a template that’s relevant to your market research goals, ask the questions that count, and gather insights to make better business decisions.
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Job Satisfaction Analysis

Evaluate your job satisfaction by analyzing morale, engagement, and areas for improvement.

Leadership Skills Evaluator

Assesses leadership skills and provides feedback to help you grow and inspire others.

Revenue Maximiser Review

Analyzes your financial landscape, providing insights to optimize revenue and grow your business.

Skilled Negotiator Scorecard

Evaluates negotiation skills, offering insights to boost sales performance and deal-making.

Relationship Scorecard

Evaluates relationships, offering insights on strengths, improvement, and healthier connections.

1-2-1 Strategy Session

Invites individuals to book a 1-2-1 consultation for tailored strategies and actionable insights.

“I'd like to say we use it for marketing,  but we actually don't.”

Using ScoreApp we are able to understand the people that we're working with

See how Laura did it

We run (part of) our business on ScoreApp

 We use it to determine people's mental health and workplace well-being in organisations, and we give them self care reports back based on the information they provide us. In each business and we're able to give them something back in the shape of the PDF every single time they complete the quiz

HR Assessments
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Customer Engagement

Understanding our clients

 We use it to determine people's mental health and workplace well-being in organisations, and we give them self care reports back based on the information they provide us.

Every client gets their own report

We're giving something back to each individual that spent their time completing the questionnaire

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Using ScoreApp has dramatically helped us generate diagnostics in our workplace wellbeing business
Laura Capell-Abra / Founder, Stress Matters

How to build a powerful lead-generating market research funnel with ScoreApp

Create a survey to meet your original research goals

Decide on your specific market research campaign goals and choose a relevant survey template from our library. Customize the survey template with your branding and add questions that will give you a real insight into your customers.

Build a landing page to encourage responses

Attract the right responses by creating a landing page for your market research survey that clearly explains its value. Use ScoreApp’s simple drag-and-drop features to add content that incentivizes your leads to take part in your market research survey and provide the insights you need.

Deliver custom results to participants

Deliver personalized content to your participants automatically based on their responses to offer a level of insight. Build trust and showcase your value while collecting that all-important data.

Segment participants based on their responses

Let ScoreApp segment your participants based on their survey answers. Connect with easy to follow data that helps you personalize your content and make better business decisions.

Send personalized follow-up messaging that converts

Connect ScoreApp with your CMS or email marketing tool to reach out to your participants with automated content, deals, and recommendations based on their exact needs (or their survey responses).

The outcome? More conversions. More sales. More customer loyalty. Jackpot.

Why ScoreApp is your new lead-generating market research partner

Market research made fun.

Gather priceless consumer data by attracting the right leads with interactive surveys that are fun, engaging, and provide meaningful insights. Browse our library of survey templates, take your pick, and entice your leads to take part.

Priceless insights. Smarter choices.

Ask the right questions and connect with data that offers a true insight into the opinions, motivations, and needs of your audience. Use this data to connect with prospects on a personal level, build trust, and earn more sales. No more guesswork.

Audience segmentation made simple.

ScoreApp segments your leads based on their survey responses so you can target those most likely to want what you have to offer. The result? A rise in conversions, sales, and profits.

Nurture your leads…effortlessly.

Build a meaningful market research funnel with ScoreApp and nurture your prospects from start to finish with simple automation features designed to increase conversions.

Branding without the fuss.

Command attention and improve brand awareness by customizing your lead landing pages or surveys with your logo, font or color scheme. The best part? You don’t need technical knowledge — just tweak our ready-to-go templates.

“I identified specific client needs and streamlined consultations”

All the while saving nearly 1000 hours of fact-finding time over the years

Robin Waite
Business Coach
“I wanted to find out more information about my customer”

Whilst simultaneously growing my list, I did it with ScoreApp

Elizabeth Stiles
Fashion Brand Consultant
“I've reached over 1200 people with my assessment”

I'm really blown away by how easy it was and the results that it's given me.

Joanna Kleinman
Psychotherapist
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ScoreApp: Made by marketing specialists

Meet ScoreApp: your new market research partner

We’re the platform for attracting quality leads and gathering valuable consumer insights. Our software is built for consistent commercial growth. Want to find out more (of course you do)?

Get to know ScoreApp →

Access insider guides and trending topics

Discover all you need to know about our sales-boosting market research tools in our official Help Center.

Explore the Help Center →

Partner with talented industry experts

Whether you need talented copywriters or experienced ad professionals, ScoreApp’s Partner Directory will connect you with specialists who will take your market research and lead generation efforts to the next level.

Browse ScoreApp’s Partner Directory →
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You save $117

Starter plan

Everything you need to start

$39 /month

$39 $30

per month, billed annually at $351

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14-day money back guarantee

  • 3 live scorecards
  • Includes 100 responses per month
  • 1 user

Includes:

  • AI Landing Pages
  • Unlimited landing pages
  • Dynamic result pages
  • View and export all response data
  • Connect your CRM
Best Value You save $297

Business plan

Best for growing teams

$99 /month

$99 $75

per month, billed annually at $891

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14-day money back guarantee

  • 10 live scorecards
  • Includes 1,000 responses per month
  • 3 users

Everything in Starter, plus:

  • AI Landing Pages
  • Everything from starter
  • Use your own domain
  • Abandon email
  • Advanced insights
  • Custom CSS / Scripts
  • Google Analytics & Facebook pixel
  • Dynamic PDF report
  • Audiences
You save $447

Pro plan

Advanced features for making sales

$149 /month

$149 $112

per month, billed annually at $1341

Get Pro Get Pro
Or get started for free

14-day money back guarantee

  • 30 live scorecards
  • Includes 3,000 responses per month
  • 5 users

Everything in Business, plus:

  • AI Landing Pages
  • Everything from business
  • Data enrichment
  • Split testing

Enterprise plan

Scale up as required, with tailored plans

$799 /month

Starting from, USD per month

$799 /month

Starting from, USD per month

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  • AI Landing Pages
  • Infinitely scalable
  • Seats for everyone
  • VIP support
  • Tailored onboarding
  • Granular permissions
  • SSO

All prices shown are subject to any applicable taxes in your location

Frequently asked questions

How will effective market research benefit my business?

Conducting strategic market research will benefit your business in a number of ways. By asking the right people the questions based on your market research goals, you’ll uncover emerging industry trends and get to know your target consumers on a deeper level. Connecting with detailed insights like this will help you make smarter business decisions and create communications that will offer your prospects personal value. You can also publish original research reports based on the results to become a go-to authority in your industry.

What is the best way to gather valuable market research data?

Industry reports and studies are effective ways to gain insight into current market trends. But if you want to connect with market research data that will help you really understand your target audience, creating interactive surveys is your best bet. Ask questions that align with your market research goals and gather information to help you drive better results from your marketing efforts.

Which industries will benefit most from using market research surveys?

Market research surveys are especially useful for industries including SaaS, technology, retail, finance, education, marketing, and human resources (HR). But, if you’re a business decision maker wanting to really know your audience and improve your marketing communications, you’ll benefit from market research surveys.

How will ScoreApp help me with my market research efforts?

With ScoreApp, you can easily create an interactive market research survey and ask questions that will uncover invaluable consumer insights. Use ScoreApp to arrange your participant data and segment your audience automatically. You have everything you need to attract the right leads, understand their exact motivations or pain points, and convert them into loyal customers.

What should I look for in a market research tool?

When you’re looking for a market research tool, there are some essential attributes to consider:

  • – Editing or creation tools that are easy to use without heaps of technical knowledge
  • – An interface that is clean, well-designed, and easy to navigate
  • – Templates for creating landing pages and market research surveys for your audience
  • – Seamless and reliable CRM or email marketing tool integration features
  • – Access to data you can use to understand your audience and make better business decisions

Did we mention? ScoreApp ticks all of these boxes.

Can you integrate ScoreApp with other tools?

Yes. You can integrate ScoreApp with a wealth of CMS and email marketing tools, including ActiveCampaign, HubSpot, Mailchimp, Keap, Zoho, Insightly, and more. Connecting ScoreApp with your CMS or email marketing tool will help you engage and nurture your leads with ease.

Drive better results from your market research strategy with ScoreApp. It’s your time to shine.

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