Jake Mason, Founder of Incaloop Marketing Agency, walks us through the ScoreApp Scorecards Best Practices for Paid Ads. One of the key components that turns any scorecard into a highly effective lead generation tool is how often it is seen by its intended audience. The more eyeballs, the more chance you have of those taking action and completing the quiz. Without promotion your scorecard is unlikely to be found therefore, cannibalising its success rate. Paid advertising for your Scorecard further increases your chance of receiving data rich leads.