🎥 30 Minute Lead Formula

Generate more qualified leads
Turn more leads into sales

Follow the 30-Minute Lead Formula to help you identify the issues in your business and give you the framework that shows you how you generate and qualify leads into sales.

🎥 Video 1
Why People Buy

Video 1

🎥 Why People Buy

Starting from the psychology of why people buy; it’s a known fact that people buy because of tension. When they feel tension between the current situation they find themselves in and the desired situation. Watch Daniel Priestley show you exactly why that’s important to understand and how to utilise your clients’ desired outcomes.


For the exercise download the workbook here.

🎥 Video 2
Awaken Dormant Desires

Video 2
🎥 Awaken Dormant Desires

In the second video we explore the types of people who buy from you, differentiating between active buyers and dormant buyers.


Your dormant market will be a magnitude larger than the active market. Getting them from dormant to active requires a lightbulb moment 💡.

🎥 Video 3
Score, Rank, Improve

Video 3
🎥 Score, Rank, Improve

Humans love to score, rank and improve and we are hard-wired to want to measure and improve things.

In this part of the series we focus on understanding the area of life your business helps people to improve. And crucially how you measure where they are today and how you measure where they could be in 90 days, if they worked with you.

🎥 Video 4
Logic, Emotion, Urgency

Video 4
🎥 Logic, Emotion, Urgency

Next we zoom into the moment that people make a decision to buy from you. It occurs when 3 things come into alignment: logic, emotion and urgency.

We discuss how to balance these three conditions to find the perfect moment so that customer decide to purchase straight away.

🎥 Video 5
Implementing the Formula

Video 5
🎥 Implementing the Formula

Lastly, and most importantly, we show you how to implement the formula.

One of the key components to successfully implementing this formula is a scorecard marketing funnel.

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You’ve completed the 30 Minute Lead Formula!

Introducing your 24/7 lead generator!

The smarter way to generate higher converting leads.

ScoreApp makes quiz funnel marketing easy, so you can attract relevant warm leads, insightful data and increase your sales

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More than just quiz software

We’ve built ScoreApp with the goal of making it as easy as possible to get setup and start generating high quality data rich leads.

View all features

More Leads

Use a simple, quick Scorecard with a single score or outcome as a fun and engaging way to turn more cold prospects into warm leads

More Data

Turn your existing followers, subscribers or referrals into data rich leads and add value by providing feedback across multiple outcomes.

Loyal Customers

Provide customers with a regular checkin or in-depth diagnostic. The more you know about them, the better you can serve their needs.


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growing with Scorecard marketing