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AI Survey Builder

Create a strategic concept, questions, scoring logic, and dynamic pages in minutes.

Or try some example prompts

Trustpilot
 

How it works

The hardest part of building a survey is knowing where to start – the AI Builder solves that.

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Start with your idea

Tell the AI Builder who it’s for and what you want the survey to reveal. It asks smart follow-up questions before generating anything.

ScoreApp AI Assessment Builder website mockup showing a leadership scorecard landing page with headline 'Is your growing team making…

Get a structured draft

Your questions, scoring logic, and draft pages are generated instantly – shaped by data from thousands of top-performing scorecards.

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Refine and publish

Edit questions, adjust scoring, and personalize your pages. You’re always in control before you go live.

What can you build with a survey?

From customer feedback to market research, surveys help you collect meaningful insights that drive smarter decisions.
Lumos product-market fit survey example with black headphones on a yellow background and a 'Start Survey' button

Customer feedback survey

Understand what customers value, where they get stuck, and what to improve. Gather structured feedback to refine your product or service.

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Market research survey

Capture insights about your audience’s needs, preferences, and behaviors. Use reliable data to strengthen your offers and guide your strategy.

Key Person of Influence quiz landing page showing a 76% overall influence score, media logos, and a 'Discover Influence Score' button

Benchmark survey

Let people compare themselves to industry peers. Gather valuable data, identity high-intent leads, and deliver personalized insights.

Woman in orange sweater using a tablet, with career assessment score cards showing Engagement 100%, Fulfilment 80%, and Advancement 60%

What makes the AI Builder so powerful

Not just AI generation – strategic structure built on real performance data.

It builds the thinking, not just the template

Most AI tools generate generic questions. The AI Scorecard Builder asks about your audience, goals, and scoring categories before writing a single word – so your survey is strategic from the start.

Scoring logic that actually makes sense

ScoreApp’s AI generates balanced answer options and weighted scoring aligned to your outcomes. Structured logic that reveals who’s ready and what they need – not random question lists.

Start with what works

The AI Builder is trained on thousands of real ScoreApp surveys and millions of lead responses. Your structure is shaped by patterns proven to convert – not random AI output.

Why businesses love ScoreApp

See how Pat gets a 56% conversion rate

 
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Josh Smith Founder, LeadFlow

ScoreApp is an agency's dream

"ScoreApp is an agency’s dream. It's been the most powerful funnel system in my 15+ years experience."
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Jan Skora Marketing Specialist

Over 70% conversion rate

"My ScoreApp funnel converted over 70%, with over 150 people taking it within the first 24 hours."
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Levi Sanford Marketing Consultant

A year's revenue in 6 weeks

"I built an audit funnel that maxed out my client capacity for the year within just 6 weeks of promotion."
Pricing

Start building your survey today

Plans that grow with you, from your first scorecard to your full lead qualification system.

Try it for free

No credit card required.

Starter plan

Everything you need to start

$39 /month

$39 $30

per month, billed annually at $351

Get Starter Get Starter
Or get started for free

14-day money back guarantee

  • 3 live scorecards
  • Includes 100 responses per month
  • 1 user

Includes:

  • AI Landing Pages
  • Unlimited landing pages
  • Dynamic result pages
  • View and export all response data
  • Connect your CRM
Best Value

Business plan

Best for growing teams

$99 /month

$99 $75

per month, billed annually at $891

Get Business Get Business
Or get started for free

14-day money back guarantee

  • 10 live scorecards
  • Includes 1,000 responses per month
  • 3 users

Everything in Starter, plus:

  • AI Landing Pages
  • Everything from starter
  • Use your own domain
  • Abandon email
  • Advanced insights
  • Custom CSS / Scripts
  • Google Analytics & Facebook pixel
  • Dynamic PDF report
  • Audiences

Pro plan

Advanced features for making sales

$149 /month

$149 $112

per month, billed annually at $1341

Get Pro Get Pro
Or get started for free

14-day money back guarantee

  • 30 live scorecards
  • Includes 3,000 responses per month
  • 5 users

Everything in Business, plus:

  • AI Landing Pages
  • Everything from business
  • Data enrichment
  • Split testing

All prices shown are subject to any applicable taxes in your location

Connects with your everyday tools

Ready to build your survey scorecard?

Start with the AI Scorecard Builder – describe your idea and get a structured draft in minutes

Try the AI Builder – it's free Arrow right

Frequently asked questions

What is ScoreApp, and how does it work?

ScoreApp helps you attract, qualify, and engage people at every stage of the customer journey. You can build interactive funnels such as surveys, quizzes, lead magnets, pre-sales audits, waitlists, onboarding tools, and more — all powered by personalized result pages. In short, ScoreApp helps you turn data into action.

How does the AI Scorecard Builder work?

You describe your idea: the audience, goals, and context. The AI Builder asks clarifying questions, then generates your concept, scoring categories, question structure, answer options, scoring logic, and draft landing + results pages. You refine everything before publishing.

What's the difference between a survey and a quiz on ScoreApp?

A survey is designed for collecting opinions, feedback, or research data — ideal for customer insights, market research, or benchmarking. A quiz is lighter and faster — ideal for engagement, segmentation, and top-of-funnel lead generation. Both are built using the same powerful ScoreApp engine.

Is the AI Builder available on all plans?

Yes, the AI Scorecard Builder is available to all ScoreApp users — including free plans.

Can I edit what the AI generates?

Yes, everything is editable. The AI Builder gives you a strategic starting point — you have complete control over every question, answer, score, and page before you publish.

How long does it take to build a survey with the AI Builder?

Most users get a complete structured draft in under 10 minutes. Refinement varies, but instead of starting from scratch, you being with a best-practice structure shaped by thousands of successful scorecards.

What kind of surveys can I build?

Customer-feedback surveys, market-research surveys, benchmark surveys, product-improvement surveys, segmentation surveys, onboarding surveys, NPS-style surveys, and more. If there’s an insight you want to collect, ScoreApp can structure it.