Why AI lead magnets still need a human touch

AI allows everyone to create a lead magnet within minutes, and that’s both great and… exactly the problem.

Sure, it will save you time, but you could end up with a generic resource that nobody wants to sign up for, only adding to the tonnes of content generated every day.

Instead, your lead magnet should be the start of a funnel that brings you high-quality leads and paying customers on repeat. That won’t happen if you outsource the entire thing to AI, though. Your lead magnet needs your human input.

So, we’ll show you why it’s vital and help you make the most of AI’s strengths while still getting involved with what matters, so you can create a resource that actually works for you.

3 important reasons why your AI lead magnet needs a human touch

AI is a fabulous tool, no doubt about it. However, some things can’t and shouldn’t be replaced.

That’s why ScoreApp, our quiz marketing platform, gives you the best of both worlds: AI features to speed up your lead magnet creation while putting your brand and expertise at its forefront.

But let’s start by getting clear on why it’s so important to add a human touch to your AI lead magnets. 

1. AI can’t understand your target audience like you can

• AI lacks empathy and lived experience –  It’s definitely great for brainstorming and generating lead magnet ideas or drafts. However, AI mostly scrapes what’s already out there and often gives you surface-level output that feels impersonal. So, on its own, it’s not enough to truly connect with your human audience. 
• It doesn’t really know your audience – Your lead magnet must solve a problem for your target customers and feel valuable to them. AI can make an educated guess, but it’s nowhere near as effective as basing your strategy on real-life data. For example, what are your customers actually struggling with? What motivates them? How would they describe this in their words?
  So, we recommend using your audience insights when prompting an AI lead magnet generator or editing its output. If you haven’t got them, you might want to run a market research quiz first
• It still needs an overall strategy – Your lead magnet must act as a bridge: meeting your target customers where they are while feeding into your goals and positioning your products as the logical next step (for example, with a ScoreApp quiz, you can ask your participants questions that feel like a 1:1 conversation with you, show them personalized results, and nurture them in a tailored way until you can recommend the right offer or action for them).
  If you just let AI come up with random ideas and create the content for you, the chances are… your new resource won’t do all that!

Solution: 

Start by planning your full strategy, and always incorporate your own audience insights when prompting AI to brainstorm or draft your lead magnet

2. Your audience wants personalized content

• AI lead magnets are generic – Most AI lead magnet generators allow you to create static resources like downloadable PDFs and checklists. The problem? As well as being overused… they’re the same for everyone! So, they’re unlikely to feel relevant and valuable for each potential lead. No wonder their landing pages only convert at 3-10%
• People crave personalization – 72% of customers only engage with marketing messages tailored to their interests. So, how can you expect them to notice you if you offer them a generic and static AI lead magnet?!
  Instead, if you want more target customers to sign up for and use your resource, it must feel extremely relevant to them. So, base it on your audience insights, write it in their language, and go above and beyond to keep them engaged (how? See the next point)
• With the right strategy and tools, the whole experience can feel personalized – A strong landing page and targeted marketing will compel more people to sign up for your resource. However, you must also retain their attention. So, use personalization throughout the entire experience and funnel!
  With ScoreApp, you can create a dynamic quiz lead magnet (for example, “What’s Your Entrepreneur Profile?” or “Free Content Marketing Scorecard”) with engaging questions, logic jumps to avoid irrelevant ones, tailored results, and different nurturing sequences based on each lead’s answers

Solution: 

Use AI as a starting point and to speed up the process but prioritize a personalized experience for your lead magnet subscribers 

3. Trust is earned, not auto-generated

• People are more skeptical of AI content – Nowadays, 55% of consumers feel uncomfortable about businesses that rely too heavily on AI-generated content. Plus, the fact that everyone can churn it out makes them suspicious: how can they trust that you’re a real expert, rather than “someone who’s good at using AI”?
• Your lead magnet acts as your brand – In many cases, it’s their first impression or proper interaction with your business. Is it going to be memorable and unique, or are you going to come across as “yet another brand using a generic AI lead magnet”?
  With ScoreApp, you can add your branding, face, voice, and expertise, building trust and positioning yourself as an expert (for example, by including customer reviews on your landing page and sprinkling valuable insights in your quiz results)
• If AI can say it, it’s not that unique – If you want to wow your audience with your lead magnet, weave in something that nobody else can offer them, not even your competitors or AI: your insights. This could be your unique stance, expertise, client examples, case studies, relevant anecdotes, stats from your original research, and so on

Solution: 

When prompting AI and editing your lead magnet draft, include human insights only you can share

How to combine AI efficiency and human impact with a ScoreApp lead magnet 

For the best results, do make the most of AI lead magnet generators but include your human touch as well, and keep the whole experience relevant to your target audience. 

For example:

• This CEO and psychotherapist used ScoreApp to go beyond static resources. She created an Inner Critic Assessment that helped her participants better understand their situation while nurturing them in a personalized way depending on their answers, all automatically
• This founder used our AI-powered platform to create a three-minute quiz that generates a tailored report for each participant. It also collects insights to personalize the rest of his workflows and 1:1 communication, making them more effective

Much better than sending the same AI lead magnet or PDF to everyone, right?

Here’s how you can use a similar strategy in 5 simple steps, harnessing AI without straying away from the human touch that will make all the difference:

1. Plan the right lead magnet – As teased before, effective lead magnets meet your audience where they are right now and feel valuable to them (for example, because they solve a small but pesky problem). They must also feed into your goals and business.
   So, start by getting clear on those and collecting relevant insights. Then, prompt AI (like ChatGPT) to brainstorm different lead magnet ideas and find one that hits that sweet spot
2. Build it as a quiz with ScoreApp – Make the most of our customizable templates and drag-and-drop builder, and follow our AI setup wizard to save even more time. On top of that, our AI assistant will help you create your content, especially strategic questions that lead to useful results and juicy data
3. Offer a personalized lead magnet experience – Use logic jumps to skip irrelevant questions, and set up your own criteria to segment your new contacts based on their answers. Then, impress them with tailored results, relevant advice, and engaging insights that position you as an expert (like your perspective or client results)
4. Set up a full funnel – Connect your ScoreApp quiz with the tools you already use, like your email marketing platform and CRM. Then, automate different nurturing sequences for your segments (so they always feel relevant to each lead) until it’s time to recommend the best product or next step.
   You can certainly use AI to draft these emails. Just make sure you edit them and include your human insights too, like anecdotes that humanize your brand or customer stories and results that position you as a trustworthy authority 
5. Optimize your lead magnet and funnel – No more guesswork! Use our A/B testing features and analytics to understand how your audience is engaging with your quiz funnel. This will allow you to make informed decisions, improving your lead magnet even further and turning more leads into paying customers

Create an effective personalized lead magnet with ScoreApp, combining AI and human insights

AI can definitely speed up and simplify the creation of your lead magnet. If you outsource EVERYTHING to it, though, you’ll end up with a generic static resource that doesn’t connect with your target audience. So, go beyond that!

With ScoreApp, you’ll create a full funnel to:

• Attract more of the right people
• Keep them engaged by offering them a personalized experience
• Nurture them in a tailored way, with plenty of opportunities to add a human touch and showcase your authority

Start by building your AI lead magnet with ScoreApp today and for FREE.