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AI Scorecard Builder

Create a strategic concept, questions, scoring logic, and dynamic pages in minutes.

Or try some example prompts

Trustpilot
 

How it works

The hardest part of building a scorecard is knowing where to start – the AI Builder solves that.

Chat conversation showing Mike Curtis asking ScoreApp Builder AI to create a scorecard that generates high-quality clients

Start with your idea

Tell the AI Builder what you want to create. It asks smart follow-up questions to refine your direction before generating anything.

ScoreApp AI Assessment Builder website mockup showing a leadership scorecard landing page with headline 'Is your growing team making…

Get a strategic draft

Your questions, structure, scoring logic, and draft pages are generated instantly – shaped by data from thousands of top-performing scorecards.

ScoreApp Global Header settings panel showing logo upload, Main Logo with Edit Theme option, and a Logo Size slider

Refine and publish

Edit questions, adjust scoring, and personalize your pages. You’re always in control before you go live.

What can you build with a scorecard?

Whether you need leads, feedback, applications, or sign-ups, scorecards deliver personalized journeys that drive action.
The Coaching Room ScoreApp quiz landing page asking 'Are you set up for business success?' with client logos including EY, KPMG, and Fiji…

Interactive lead magnet

Create a high-converting quiz or assessment that attracts ideal prospects, segments them, and delivers instant personalized value.

The 4 Levels of Freedom quiz funnel landing page showing a pie chart, a 'Get Started' button, and a scheduling interface for booking a…

Pre-sales call audit

Ask smart qualifying questions, reveal readiness, and send high-quality, sales-ready leads straight into your funnel.

AE.Studio AI readiness results dashboard showing an overall score of 64%, with AI Adoption at 42% Novice, AI Enhancement at 100%…

Client onboarding assessment

Collect the right details upfront, personalize onboarding, and deliver a smoother client experience from day one.

Lumos product-market fit survey example with black headphones on a yellow background and a 'Start Survey' button

Customer feedback survey

Gather structured insights from customers about what’s working, what needs improvement, and how to enhance your product or service.

Vidonary by VideoFlo waitlist landing page with headline 'Put out more video. Grow your audience. Become THE authority.' and signup form

Product launch waitlist

Segment interest, gauge demand, and build excitement for your upcoming product or offer – all while capturing high-intent leads.

Martin Huntbach ScoreApp landing page video thumbnail showing '$1,000,000' text overlay with a signup form for a free 28-minute Masterclass

Mini-course opt-in page

Offer a short pre-recorded course or training and capture leads with a structured page that delivers value and drives engagement.

Woman in orange sweater using a tablet, with career assessment score cards showing Engagement 100%, Fulfilment 80%, and Advancement 60%

What makes the AI Builder so powerful

Not just AI generation – strategic structure built on real performance data.

It builds the thinking, not just the template

Most AI tools generate generic questions. The AI Scorecard Builder asks about your audience, goals, and scoring categories before writing a single word – so your scorecard is strategic from the start.

Scoring logic that actually makes sense

ScoreApp’s AI generates balanced answer options and weighted scoring aligned to your outcomes. Structured logic that reveals who’s ready and what they need – not random question lists.

Start with what works

The AI Builder is trained on thousands of real ScoreApp scorecards and millions of lead responses. Your structure is shaped by patterns proven to convert – not random AI output.

Why businesses love ScoreApp

See how Adam turned 100 ScoreApp completions into £60k

 
Headshot of Jason, a man with short brown hair and a beard wearing a white t-shirt against a blue background
Jason Graystone Best-selling author & investor

$12M in 10 months

"Our one funnel has generated over $12M in revenue in just 10 months with no ad spend and no sales team."
Glen, a smiling man with red hair and beard wearing a navy blazer, professional headshot
Glen Carlson Dent Global

Highly, highly recommended

"I think ScoreApp is one of the most powerful marketing and sales tools on the planet."
Akash, a fitness coach, smiling and wearing a white tank top against a dark background.
Akash Vaghela RNT Fitness

5,877 leads, 3,200 sales

"Our weight transformation quiz has generated 5,877 leads, which led to over 3,200 individuals in our programs."
Pricing

Start building your scorecard today

Plans that grow with you, from your first scorecard to your full lead qualification system.

Try it for free

No credit card required.

Starter plan

Everything you need to start

$39 /month

$39 $30

per month, billed annually at $351

Get Starter Get Starter
Or get started for free

14-day money back guarantee

  • 3 live scorecards
  • Includes 100 responses per month
  • 1 user

Includes:

  • AI Landing Pages
  • Unlimited landing pages
  • Dynamic result pages
  • View and export all response data
  • Connect your CRM
Best Value

Business plan

Best for growing teams

$99 /month

$99 $75

per month, billed annually at $891

Get Business Get Business
Or get started for free

14-day money back guarantee

  • 10 live scorecards
  • Includes 1,000 responses per month
  • 3 users

Everything in Starter, plus:

  • AI Landing Pages
  • Everything from starter
  • Use your own domain
  • Abandon email
  • Advanced insights
  • Custom CSS / Scripts
  • Google Analytics & Facebook pixel
  • Dynamic PDF report
  • Audiences

Pro plan

Advanced features for making sales

$149 /month

$149 $112

per month, billed annually at $1341

Get Pro Get Pro
Or get started for free

14-day money back guarantee

  • 30 live scorecards
  • Includes 3,000 responses per month
  • 5 users

Everything in Business, plus:

  • AI Landing Pages
  • Everything from business
  • Data enrichment
  • Split testing

All prices shown are subject to any applicable taxes in your location

Connects with your everyday tools

Ready to build your scorecard?

Start with the AI Scorecard Builder – describe your idea and get a structured draft in minutes

Try the AI Builder – it's free Arrow right

Frequently asked questions

What is ScoreApp, and how does it work?

ScoreApp helps you attract, qualify, and engage people at every stage of the customer journey. You can build interactive funnels such as lead magnets, pre-sales audits, waitlists, onboarding tools, diagnostics, and more — all powered by personalized result pages. In short, ScoreApp helps you turn data into action.

How does the AI Scorecard Builder work?

You describe your idea: the audience, goals, and context. The AI Builder asks clarifying questions, then generates your concept, scoring categories, question structure, answer options, scoring logic, and draft landing + results pages. You refine everything before publishing.

Is the AI Builder available on all plans?

Yes, the AI Scorecard Builder is available to all ScoreApp users — including free plans.

Can I edit what the AI generates?

Yes, everything is editable. The AI Builder gives you a strategic starting point — you have complete control over every question, answer, score, and page before you publish.

How long does it take to build a scorecard with the AI Builder?

Most users get a complete structured draft in under 10 minutes. Refinement varies, but instead of starting from scratch, you being with a best-practice structure shaped by thousands of successful scorecards.

What kind of assessments can I build?

You can build lead-generation scorecards, qualification audits, customer-feedback surveys, waitlists, event registration pages, onboarding forms, hiring applications, and more. If there’s an experience you need to personalize, ScoreApp can structure it.