Trusted by 151k+ users worldwide
Scorecard marketing turns clicks into qualified leads
Ask your visitors a few smart questions, score every answer, and hand each person a personalized result. You get a lead with a readiness score attached, they get something genuinely useful.
No credit card required.
4.8 on Trustpilot
5M+ leads generated
An email address
tells you nothing
Most forms tell you who someone is. A scorecard tells you what they need, how qualified they are, and what should happen next.
- ?Who's actually ready to buy?
- ?Who's a good fit for your offer?
- ?What should each person see next?
- ?How should you follow up with them?
From idea to qualified leads in three steps
ScoreApp helps you build the campaign, you promote it, then see exactly who to focus on.
Daniel Priestley wrote the book. We built the platform.
Scorecard Marketing is the methodology Daniel Priestley developed and documented in his book. Today, ScoreApp helps more than 151,000 users put it into practice. Create your free account and we'll send you a copy.
- ✓Learn the Scorecard Marketing methodology
- ✓See real campaigns and examples in action
- ✓Apply the framework to your own business
Other tools collect data. ScoreApp creates clarity.
Forms capture contact details. Quizzes give people a result. ScoreApp helps you understand every lead and know what to do next.
| CATEGORY |
|
FORMS | QUIZZES |
|---|---|---|---|
| Captures contact information | |||
| Collects useful customer insights | |||
| Scores answers across multiple categories | |||
| Qualifies and segments leads automatically | |||
| Delivers personalized results | |||
| Personalizes follow-up based on answers |
Don't just take our word for it
151k+
Users worldwide
5M+
Leads generated
80,000+
Scorecards created
4.8/5
Average Trustpilot rating
Brian Miller
We sold out in 27 minutes
"We generated $7,200 in revenue using ScoreApp to drive registrations. We sold out in 27 minutes."
Jan Skora
Over 70% conversion rate
"My ScoreApp funnel converted over 70%, with over 150 people taking it within the first 24 hours."
Akash Vaghela
5,877 leads and 3,200 sales
"Our weight transformation quiz has generated 5,877 leads, which led to over 3,200 individuals in our programs."
Hannah Power
800 leads in two weeks
"Over 800 people took the scorecard and I only started running ads to it two weeks ago. I'd be devastated if I didn't have this in my business."
Josh Smith
An agency's dream
"ScoreApp is an agency’s dream. It's been the most powerful funnel system in my 15+ years experience."
Glen Carlson
This generates qualified leads
"We use ScoreApp to create engaging self-assessments, webinars, waitlists and to get people to register for a 1:1 sales meeting. Anything that we do to generate a qualified lead sits on ScoreApp."
Works with the tools you already use
Connect ScoreApp to your CRM, email platform, and marketing stack to sync lead data, scores, insights, and personalized follow-up.
Frequently asked questions
What exactly is scorecard marketing?
Scorecard marketing is a lead generation method where people answer a short set of questions and receive a personalized score or result. Their answers help you understand what they need, how well they fit your offer, and who is ready for the next step.
How quickly can I build my first scorecard?
You can get your first scorecard drafted in minutes. Tell the AI Builder about your business, audience, and offer, and it will help develop the concept, questions, scoring, landing page, and personalized results. Then edit anything you want and publish when you're ready.
How is a scorecard different from a quiz or form?
Forms capture contact details. Quizzes typically give someone a result. A scorecard goes further by turning their answers into useful insights that help you understand each lead, segment your audience, personalize their experience, and decide what should happen next.
What's included in the free plan?
The Free plan gives you everything you need to build, publish, and test your first scorecard. You can have 1 live Scorecard and collect up to 10 responses per month, with unlimited questions, landing pages, and results pages.
Do I need an audience or traffic already?
ScoreApp helps you convert traffic into leads and insights, but it doesn't generate the traffic for you. Share your scorecard with your email database, website visitors, social audience, community, or paid traffic to start collecting responses.
Does ScoreApp integrate with my existing tools?
Yes. ScoreApp connects with popular CRMs, email platforms, and automation tools, so your leads, scores, and responses can flow into the systems you already use.
Do I need a designer or developer?
No. Start from a template or use the AI Builder to create your scorecard and landing page. You can customize the design, questions, scoring, and results without needing to code.
Do I need to read Daniel Priestley's book first?
No. You can start building your scorecard immediately. Daniel's book goes deeper into the strategy behind Scorecard Marketing, and we'll send you a free copy after you create your account.
Get started with ScoreApp
Build your first scorecard, put it in front of your audience, and start turning more clicks into qualified leads today.
