Trusted by 151k+ users worldwide
Scorecard marketing turns clicks into qualified leads
Ask your visitors a few smart questions, score every answer, and hand each person a personalized result. You get a lead with a readiness score attached. They get something genuinely useful.
No credit card required.
4.8 on Trustpilot
5M+ leads generated
An email address
tells you nothing
You worked for that traffic. Most of it lands on a form that captures an email and stops there, or a quiz that sorts people into a type you can't use. A scorecard answers the questions neither can:
- ?Which of these leads is actually ready to buy?
- ?Whether they go to sales or into nurture?
- ?What their result page should say to them specifically?
- ?Which follow-up sequence they enter?
From click to qualified lead
in four steps
You set it up once. It runs on every campaign after that.
Daniel Priestley wrote the Book. We built the platform.
Scorecard marketing isn't a trend we jumped on. It's a documented method, now used by more than 151,000 users. Create your free account and we'll send you the book.
- ✓ The strategy behind scorecards that convert cold traffic
- ✓ Real campaigns from coaches, agencies, and service businesses
- ✓How to apply the framework to your own offer
Scorecard marketing vs. everything else you've tried
Forms and quizzes collect answers. A scorecard scores them,
sorts them, and tells you what to do next.
| CATEGORY |
|
FORMS | GENERIC QUIZZES | LEAD MAGNETS |
|---|---|---|---|---|
| Scores each lead automatically | ||||
| Delivers a personalized result page | ||||
| Sorts leads by readiness to buy | ||||
| Triggers follow-up by segment | ||||
| Sends scored leads into your CRM | ||||
| Builds in minutes with AI |
Businesses running
scorecard marketing right now
151k+
Users worldwide
5M+
Leads generated
80,000+
Scorecards created
4.8
Average Trustpilot rating
Jennifer Lawrence
United Kingdom
I can’t overstate how valuable ScoreApp has been for my business. It consistently brings in thousands of leads every month and proves its worth time and again.We’ve transformed mere interest into genuine inquiries, effectively segmented our audience, and built funnels that offer real value instead of pushing sales. It also provides insights that would otherwise take ages to gather.I’m always recommending it.
Daniel Savage
Spain
Our company Mixmasters has used ScoreApp for the past 18 months now and it's easily helped us to generate over €500k in new business. The data we have has helped our company fine tune our products and services to actually deliver what our customers need. I've just subscribed to another year of scoreapp, highly recommended for any business who is serious about generating new leads.
Cameron Nicholls
Australia
Leads are flowing, calls are being booked and we're making more sales. What more could you ask for. Note that we followed the exact same flow outlined by Daniel Priestley
Works with the tools you already use
Push qualified leads, readiness insights, and personalized outcomes directly into your CRM, email platform, and marketing stack.
Scorecard marketing, answered
What exactly is scorecard marketing?
It's a lead generation method where visitors answer a short set of questions and get a personalized score or result. Every answer is weighted, so by the end you know how well each person fits your ideal customer and how ready they are to buy, and you can route them into the right follow-up automatically.
How long does it take to build a scorecard?
Most people have their first scorecard drafted in a single sitting. Describe your offer and who you're trying to reach, and our AI builder writes the questions, the scoring logic, and the result pages for you. You edit what you want to change and publish. You can also start from one of our templates if you'd rather work from a proven structure.
How is this different from a quiz funnel?
A quiz usually sorts people into a type. A scorecard measures their answers against criteria you set, so the result tells each person where they actually stand, and tells you how well they fit and how ready they are to buy.
What's included in the free plan?
The Free plan gives you everything you need to build, publish and test your first Scorecard. You can have 1 live Scorecard and collect up to 10 responses per month, with unlimited questions, landing pages and results pages.
Do I need to read the book first?
No. Daniel Priestley's book explains the strategy in depth, but you can build and publish a working scorecard today and read the book to sharpen it afterward. We'll send it to you free once your account is created.
Will this work with my ads and my social content?
Yes, a scorecard is designed to be the page your traffic lands on, whether that's a Meta ad, a Google search ad, a podcast mention, or a link in your bio. Visitors are curious about their own result, which gives them a reason to start that a static form doesn't.
How does the follow-up happen automatically?
We group leads by score and push them into your CRM or email platform through native integrations, triggering the right sequence, sales alert, or nurture campaign. You set the rules once and they run on every lead after that.
Do I need a designer or a developer?
No. You can start with a ready-made template or use ScoreApp’s AI tools to help build your landing page. Your scorecard, landing page and result pages can all be customised to match your branding, with no design or development skills needed.
Build your first scorecard for free
Create your free ScoreApp account and launch your first scorecard today. Share it with your audience, start collecting leads, and see who’s ready to take the next step.
