Have you heard of Ali Abdaal? He’s a highly successful Doctor turned YouTuber + Podcaster, with over 3.5 million subscribers to his Youtube channel!
![](https://cdn.scoreapp.com/site/uploads/2022/11/ali-abdaal.jpg)
Ali wanted to help his audience with monetisation and give them tips on how to determine the value of their content.
Using a simple quiz he was able to distill his knowledge and expertise into a service that runs 24/7. He is able to engage with his audience on their terms giving them value when they need it.
![](https://cdn.scoreapp.com/site/uploads/2022/11/Ali-tweet-solo-1024x467.png)
Once you complete the quiz you are given a score with some valuable insight, based on your answers – some best practices and tips on what to do next.
![](https://cdn.scoreapp.com/site/uploads/2022/11/Ali-results-1024x705.jpg)
But the kicker for Ali is two fold:
- He builds on his position of trust and cements himself as the expert.
- He upsells his paid Professional Creator Course by the option to join the waiting list. Building demand for a paid service.
This quiz is a great case study for businesses with an audience and without.
- For those with an audience, it’s a way to convert latent subscribers and followers into potential paid customers.
- For those without a significant audience, it’s a lead magnet, a tool to build an audience and turn cold traffic into new customers.
So, whether you have a large audience that you’d like to monetise or if you don’t have an audience yet and need to generate some need leads and qualify them, a quiz and a scorecard marketing funnel is a no brainer.
![](https://cdn.scoreapp.com/site/uploads/2022/11/lead-generation-video-1024x290.png)