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Martin Huntbach

Martin Huntbach

Chief Marketing Officer

Posts by Martin Huntbach:

Marketing Personas vs Audience Segmentation: Key Differences

Marketing Personas vs Audience Segmentation: Key Differences

29 Jan, 2025

It goes without saying that there are countless moving parts to effective marketing. But the one we’re going to focus...

Top 7 E-Commerce Email Marketing Strategies to Sell More

Top 7 E-Commerce Email Marketing Strategies to Sell More

28 Jan, 2025

E-commerce typically relies on customers visiting your website to make a purchase. It should go without saying that most e-commerce...

B2B SaaS Sales Funnels: Tips to Optimise Every Stage

B2B SaaS Sales Funnels: Tips to Optimise Every Stage

24 Jan, 2025

To sell your SaaS, you have two main options: relying on guesswork (and hoping for the best) or building a...

Streamlining Your B2B Sales Funnel With Automation

Streamlining Your B2B Sales Funnel With Automation

22 Jan, 2025

B2B sales funnels are already longer and more complex than B2C. So, if you’re still trying to do everything manually?...

How Is the B2B Sales Process Changing in 2025?

17 Jan, 2025

As usual, most B2B companies will carry their old strategy into the new year… and eventually complain because it doesn’t...

How Can Email Marketing Fuel Your Overall Inbound Strategy?

How Can Email Marketing Fuel Your Overall Inbound Strategy?

13 Jan, 2025

When it comes to creating an inbound marketing strategy, there are plenty of tools and tactics to consider. As anyone...

The ultimate guide to getting more leads with automation

The Ultimate Guide to Getting More Leads with Automation

8 Jan, 2025

Lead generation is key to keeping a business running, but it’s a challenging task when carried out manually. It’s time-intensive,...

Scale your business faster with automated lead generation

Scale Your Business Faster with Automated Lead Generation

7 Jan, 2025

Leads are the lifeblood of any business. Without leads, there are no customers. Without customers, there’s no money. Without money,...

11 Essential Personalised Email Marketing Strategies

11 Essential Personalised Email Marketing Strategies

3 Jan, 2025

Personal trainer, personal shopper, personal assistant… Let’s face it: we all love to have our services tailored to our needs...