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23 Business coach quiz ideas to attract your ideal clients

Business Coach Quiz Examples

Let’s face it. Business coaching is pretty competitive.

There are so many coaching options for your audience to choose from that it can be difficult and overwhelming for your ideal clients.

This is why you should try and differentiate yourself as much as possible to stand out from the crowd.

A business coaching quiz

If you want to stand out online with your audience, then a quiz or scorecard can help you do just that.

Using a quiz as your main lead generation tool will help you in a number of ways, it will:

  • Allow your audience to score themselves and get personalised advice based on how they score in the quiz.
  • Help you understand more about your audience and what they’re struggling with.
  • Help you attract more leads because a quiz is a fun and valuable tool that your audience will find interesting.

Below, I’ve given you 23 quiz ideas to help inspire you to create your own business coaching quiz and attract more clients.

1. Business Model Breakdown

You could explore different business models and try to understand the knowledge level of your audience. Perhaps different people will benefit from implementing different business models, and the answers your audience gives will help you recommend the right model for them.

You could include questions such as:

  • How well do you understand the differences between B2B and B2C business models?
  • How familiar are you with the lean startup methodology?
  • Can you identify the key components of a successful subscription-based business model?

2. Leadership Styles Showdown

Using this quiz, you could delve into various leadership styles, transformational leaders’ traits, and servant leadership principles to enhance your leadership capabilities and make a positive impact on your team.

You could include questions such as:

  • How confident are you in identifying and adapting to different leadership styles?
  • Can you distinguish between the characteristics of a transformational leader and a transactional leader?
  • How well can you apply the principles of servant leadership in your own management style?

3. Marketing Magic Quiz

You can use this quiz to assess your clients’ knowledge and experience of various marketing strategies such as inbound marketing strategies, conversion rate optimisation, PPC etc. Guiding them to effectively promote their businesses.

You could include questions such as:

  • How well can you apply the 4 Ps of marketing to your business strategy?
  • How familiar are you with the core concepts of inbound marketing?
  • Can you effectively analyse and optimise a website’s conversion rate?

4. Financial Fluency Assessment

By evaluating your clients’ comfort with interpreting financial statements, analysing cash flow statements, and calculating EBITDA, you can help them make better decisions and foster long-term business growth.

You could include questions such as:

  • How comfortable are you with interpreting the three main financial statements?
  • Can you confidently analyze a cash flow statement?
  • How proficient are you in calculating and interpreting EBITDA?

5. Sales Strategy Savvy

This quiz allows you to assess your clients’ abilities to tailor sales approaches for B2B vs. B2C customers, understand sales funnel stages, and create persuasive sales pitches, ultimately improving their sales processes.

You could include questions such as:

  • How effectively can you tailor your sales approach for B2B vs. B2C customers?
  • How well do you understand the stages of a typical sales funnel?
  • Can you create a persuasive sales pitch based on a prospect’s needs and preferences?

6. Time Management Titans

Using this quiz, you can evaluate your audience’s time management techniques like the Eisenhower Matrix, Pomodoro Technique, and the two-minute rule, helping them boost productivity and reduce stress.

You could include questions such as:

  • How effectively do you manage your time using the Eisenhower Matrix?
  • How familiar are you with the Pomodoro Technique for time management?
  • Can you consistently apply the two-minute rule to your daily tasks?

7. High-Impact Habits

By assessing your clients’ understanding of atomic habits, habit formation’s three Rs, and the significance of keystone habits, you can help them transform their daily routines and achieve long-lasting personal and professional success.

You could include questions such as:

  • How familiar are you with the concept of atomic habits?
  • Can you consistently apply the three Rs of habit formation?
  • How well do you understand the role of keystone habits in personal and professional success?

8. Goal-Setting Gurus

With this quiz, you can evaluate your clients’ ability to apply SMART goal-setting, differentiate between long-term and short-term goals, and explore the BHAG concept, guiding them to set ambitious objectives and track progress.

You could include questions such as:

a. How effectively can you apply the SMART criteria to your goal-setting process?
b. Can you differentiate between long-term and short-term goals in your planning?
c. How familiar are you with the concept of a BHAG?

9. Networking Know-How

Using this quiz, you can assess your clients’ abilities to deliver an engaging elevator pitch, understand the benefits of mastermind groups, and apply the principle of reciprocity in networking, helping them build strong connections and uncover opportunities.

You could include questions such as:

  • Can you confidently deliver an engaging elevator pitch?
  • How well do you understand the benefits of joining or creating a mastermind group?
  • Can you effectively apply the principle of reciprocity in your networking efforts?

10. Team-Building Triumphs

This quiz helps you evaluate your audeince’s familiarity with team development stages, functional vs. cross-functional teams, and team-building facilitation, enabling you to guide them in creating high-performing teams and fostering collaboration.

You could include questions such as:

  • How familiar are you with the stages of team development?
  • Can you differentiate between functional and cross-functional teams?
  • How confident are you in facilitating team-building exercises?

11. Communication Champions

By assessing your clients’ abilities to practice active listening, identify communication process components, and adapt their communication styles for verbal and non-verbal interactions, you can help them enhance interpersonal skills and reduce misunderstandings.

You could include questions such as:

  • How well do you practice active listening during conversations?
  • Can you identify the three components of the communication process?
  • How proficient are you in adapting your communication style for verbal and non-verbal interactions?

12. Emotional Intelligence Insights

This quiz allows you to evaluate your clients’ understanding of emotional intelligence components, emotional contagion, and empathy’s role in workplace relationships, guiding them to improve self-awareness, social skills, and team dynamics.

You could include questions such as:

  • How well do you understand the five components of emotional intelligence?
  • Can you recognize instances of emotional contagion in the workplace?
  • How confident are you in using empathy to improve workplace relationships?

13. Remote Work Wonders

By identifying areas for improvement, you can offer targeted strategies to help clients adapt to the modern work environment and maintain productivity in remote settings.

You could include questions such as:

  • How well-equipped are you to handle the challenges of managing a remote team?
  • Can you create a virtual watercooler for your remote team?
  • How effectively do you ensure strong communication within remote teams?

14. Conflict Resolution Crusaders

This example helps you assess a client’s knowledge of conflict management styles, the Thomas-Kilmann Conflict Mode Instrument, and win-win resolution techniques. By pinpointing areas for growth, you can guide clients towards effectively managing disputes and maintaining a harmonious work atmosphere.

You could include questions such as:

  • How familiar are you with the five conflict management styles?
  • Can you effectively use the Thomas-Kilmann Conflict Mode Instrument in resolving disputes?
  • How confident are you in achieving win-win solutions in conflict resolution?

15. Productivity Powerhouses

You can use this quiz to gauge a client’s understanding of the 80/20 rule, efficiency vs. effectiveness, and deep work principles. With this information, you can offer targeted advice to help clients maximize productivity, achieve goals, and boost overall performance.

You could include questions such as:

  • How well do you apply the 80/20 rule in your work and life?
  • Can you differentiate between being efficient and being effective?
  • How familiar are you with the concept of deep work?

16. Customer Service Superstars

This example allows you to assess a client’s familiarity with customer satisfaction, loyalty, net promoter score, and proactive customer service. By identifying areas for improvement, you can offer guidance to enhance customer experience and foster long-term relationships.

You could include questions such as:

  • Can you distinguish between customer satisfaction and customer loyalty?
  • How well do you understand the net promoter score and its implications for your business?
  • How proficient are you in providing proactive customer service?

17. Organisational Culture Connoisseurs

You can use this quiz to evaluate a client’s understanding of organizational culture components, strong vs. weak cultures, and culture’s impact on performance. By pinpointing areas for growth, you can help clients develop a healthy work environment and drive employee engagement.

You could include questions such as:

  • Can you identify the main components of organisational culture?
  • How well do you understand the difference between strong and weak organisational cultures?
  • Can you recognize how organisational culture impacts employee performance?

18. Growth Mindset Mentors

This example helps you assess a client’s knowledge of fixed and growth mindsets, strategies for fostering a growth mindset in the workplace, and the concept of learning organizations. By identifying areas for improvement, you can guide clients towards continuous development and embracing challenges.

You could include questions such as:

  • Can you differentiate between a fixed mindset and a growth mindset?
  • How familiar are you with strategies for fostering a growth mindset in the workplace?
  • How well do you understand the concept of a “learning organisation”?

19. Decision-Making Dynamo

You can use this quiz to gauge a client’s understanding of decision-making biases, intuitive vs. analytical decision-making, and the satisficing concept. With this information, you can offer targeted advice to help clients make informed choices and navigate complex business situations.

You could include questions such as:

  • Can you identify common decision-making biases and heuristics?
  • How well do you understand the difference between intuitive and analytical decision-making?
  • How familiar are you with the concept of “satisficing” in decision-making?

20. Delegation and Empowerment Experts

This example allows you to assess a client’s ability to effectively delegate, differentiate between delegation and micromanagement, and recognize the benefits of empowerment. By pinpointing areas for growth, you can guide clients towards distributing tasks, developing team skills, and improving overall efficiency.

You could include questions such as:

  • Can you apply the key principles of effective delegation?
  • How well do you understand the difference between delegation and micromanagement?
  • Can you recognize the benefits of empowerment within an organisation?

21. Performance Management Pros

You can use this quiz to evaluate a client’s knowledge of performance management and appraisal, effective performance management systems, and providing constructive feedback. By identifying areas for improvement, you can help clients enhance employee performance, growth, and workplace satisfaction.

You could include questions such as:

  • Can you differentiate between performance management and performance appraisal?
  • How familiar are you with the key components of an effective performance management system?
  • How confident are you in providing constructive performance feedback?

22. Change Management Champions

This example helps you assess a client’s understanding of change management stages, barriers to change, and the role of change agents. By pinpointing areas for growth, you can guide clients towards effectively guiding their organization through transitions and promoting adaptability.

You could include questions such as:

  • Can you identify the key stages in the change management process?
  • How well do you understand the common barriers to change in organisations?
  • Can you recognize the role of a change agent in the change management process?

23. Innovation and Creativity Catalysts

You can use this quiz to gauge a client’s knowledge of innovation vs. invention, design thinking principles, and fostering a culture of innovation. With this information, you can offer targeted advice to help clients drive business growth, solve problems creatively, and stay ahead of the competition.

You could include questions such as:

  • Can you differentiate between innovation and invention?
  • How well do you understand the key principles of design thinking?
  • How familiar are you with strategies for fostering a culture of innovation and creativity?

What’s next for your coaching business?

I’m sure after reading this article, you’re now inspired to go and create your own business coaching quiz. Why not sign up for a 14-day free trial with ScoreApp and start getting more leads today.

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Martin Huntbach Head of SEO
Martin Huntbach
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