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Give away your book and land the best leads for your business

Giving away your book for free boosts your profile while offering your audience real value. With ScoreApp, attract quality leads and gather priceless insights about them. Powerful, easy-to-use tools at your fingertips.

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Transform your book into a trust-building, sales-boosting lead magnet

With the right strategy, giving away your book for free will get a real return on your investment. When we say return, we mean quality leads for your business — the kind that convert into paying clients.

Transform your book into a powerful lead magnet to grow your audience faster and get more ideal-fit clients into your world.

With ScoreApp, you get the tools to launch your book as a valuable lead magnet, gather priceless audience insights, and deliver sales-worthy content to your prospects, all in one place.

Guess what? You can make an interactive lead magnet with ScoreApp’s epic library of customizable scorecard templates or use your own. The choice is yours.

Lady on laptop generating leads using lead generation software

Meet ScoreApp’s easy-to-use free book lead magnet features

ScoreApp makes it easy to launch your book giveaway and build a sales funnel that transforms readers into long-term clients. Let’s take a closer look.

Fuss-free landing page builder tools

Choose a landing page template for your campaign launch and customize it with content that makes people want to read your book…immediately. ScoreApp’s drag-and-drop editing features make the process swift and simple.

Interactive scorecards to deliver instant value

Offer your leads an extra incentive to sign up for your free book with an interactive scorecard. Ask your audience questions to identify where they can benefit from your book the most and share instant personalized results. Pick from our huge library of quiz and scorecard templates and customize them to engage your audience and get to know them on a deeper level.

Priceless customer insights

In exchange for their free copy of your book, ask your leads questions and collect priceless insights you can use to your marketing advantage, all in one platform. No more guesswork, now you’re in control.

CRM and email integrations you can count on

Integrate ScoreApp with your CMS or email marketing tool to send automated follow-ups once people have signed up for your free book. Nurture the right prospects and deliver tailored content to their inboxes with ease. The result? More engagement. More trust. More sales.

Inspire more people to request your book with templates designed by experts

Create a quiz or scorecard that inspires, entertains, and offers instant value with our ever-growing library of interactive templates made by experts. Choose your template, customize it with attention-grabbing content, and launch it with a landing page.
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Job Satisfaction Analysis

Evaluate your job satisfaction by analyzing morale, engagement, and areas for improvement.

Leadership Skills Evaluator

Assesses leadership skills and provides feedback to help you grow and inspire others.

Revenue Maximiser Review

Analyzes your financial landscape, providing insights to optimize revenue and grow your business.

Skilled Negotiator Scorecard

Evaluates negotiation skills, offering insights to boost sales performance and deal-making.

Relationship Scorecard

Evaluates relationships, offering insights on strengths, improvement, and healthier connections.

1-2-1 Strategy Session

Invites individuals to book a 1-2-1 consultation for tailored strategies and actionable insights.

“I'd like to say we use it for marketing,  but we actually don't.”

Using ScoreApp we are able to understand the people that we're working with

See how Laura did it

We run (part of) our business on ScoreApp

 We use it to determine people's mental health and workplace well-being in organisations, and we give them self care reports back based on the information they provide us. In each business and we're able to give them something back in the shape of the PDF every single time they complete the quiz

HR Assessments
PDF Builder
Customer Engagement

Understanding our clients

 We use it to determine people's mental health and workplace well-being in organisations, and we give them self care reports back based on the information they provide us.

Every client gets their own report

We're giving something back to each individual that spent their time completing the questionnaire

Quote
Using ScoreApp has dramatically helped us generate diagnostics in our workplace wellbeing business
Laura Capell-Abra / Founder, Stress Matters

How to launch your free book giveaway (the right way) with ScoreApp

Create an interactive quiz or scorecard to entice your audience

Pick a fitting quiz or scorecard template from our colossal library and customize it to perfection with ScoreApp’s simple drag-and-drop editing features. Ask questions that will give you genuine insight into your leads and create excitement about your book at the same time. It’s a win-win.

Build a landing page and grab attention

Promote your free book with a landing page that makes your people want to sign up straight away. Make your landing page in moments, promote it, and watch the leads roll in.

Promote your free book lead magnet

Use ScoreApp’s slick lead generation tools to promote your free book across email, social media, and every other digital marketing channel. We have all you need to create content that gets attention, builds excitement, and prompts action. From content creation templates and social media promo copy to eye-catching design features, we’ve got it all.

Send your readers tailored follow-up content

Connect ScoreApp with your CMS or email marketing tool and send your leads automated email content that meets their needs and solves their problems. Send tailored deals, recommendations or content at the right time and land more clients for your business. Jackpot.

Why ScoreApp is the best way to launch your free book

Lead generation with instant appeal.

Attract the best clients to your business and engage them from the get-go with interactive quizzes or scorecards. Create an experience that builds trust, offers instant value, and gets your book in front of more readers with ScoreApp’s easy-to-use editing tools.

Valuable insights. Smarter choices.

Learn about your audience to make better business decisions, create content that matters, and give your leads exactly what they need. No guesswork. No more shooting in the dark. Now, you’re in control.

Nurture book fans effectively.

Your free book is the beating heart of your sales journey. Nurture your book fans at every step of the funnel with personalization and automation features that will see your conversion rates soar.

Audience segmentation made easy.

ScoreApp organizes your leads based on their quiz or scorecard answers. So you can spend time on the leads (a.k.a. book fans) who are the most likely to invest in your products and services. The outcome? More sales and long term clients for your business.

Business branding without the fuss.

Bring people closer to your brand by customizing your landing page, quiz—or both—with your business logo, font, and color scheme. No technical knowledge needed—just edit our ready-to-go templates and you’re away.

“I identified specific client needs and streamlined consultations”

All the while saving nearly 1000 hours of fact-finding time over the years

Robin Waite
Business Coach
“I wanted to find out more information about my customer”

Whilst simultaneously growing my list, I did it with ScoreApp

Elizabeth Stiles
Fashion Brand Consultant
“I've reached over 1200 people with my assessment”

I'm really blown away by how easy it was and the results that it's given me.

Joanna Kleinman
Psychotherapist
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ScoreApp: Designed by the finest marketing minds

Meet ScoreApp: your book and business marketing partner

We’re the platform for creating sales funnels for your books or lead magnets. Transform curious prospects into paying clients with lead generation software built to grow your business. Want to find out more (we thought so)?

Get to know ScoreApp →

Unlimited access to expert guides and trending topics

Discover all you need to know about our accessible lead generation tools and features by visiting our official Help Center.

Explore the Help Center →

Team up with the best industry experts

Whether you need seasoned copywriters or strategic ad professionals, ScoreApp’s Partner Directory will connect you with industry experts who will ensure you make an impact with your marketing efforts.

Browse ScoreApp’s Partner Directory →
Pricing
Try it for free

No credit card required.

You save $117

Starter plan

Everything you need to start

$39 /month

$39 $30

per month, billed annually at $351

Get Starter Get Starter
Or get started for free

14-day money back guarantee

  • 3 live scorecards
  • Includes 100 responses per month
  • 1 user

Includes:

  • AI Landing Pages
  • Unlimited landing pages
  • Dynamic result pages
  • View and export all response data
  • Connect your CRM
Best Value You save $297

Business plan

Best for growing teams

$99 /month

$99 $75

per month, billed annually at $891

Get Business Get Business
Or get started for free

14-day money back guarantee

  • 10 live scorecards
  • Includes 1,000 responses per month
  • 3 users

Everything in Starter, plus:

  • AI Landing Pages
  • Everything from starter
  • Use your own domain
  • Abandon email
  • Advanced insights
  • Custom CSS / Scripts
  • Google Analytics & Facebook pixel
  • Dynamic PDF report
  • Audiences
You save $447

Pro plan

Advanced features for making sales

$149 /month

$149 $112

per month, billed annually at $1341

Get Pro Get Pro
Or get started for free

14-day money back guarantee

  • 30 live scorecards
  • Includes 3,000 responses per month
  • 5 users

Everything in Business, plus:

  • AI Landing Pages
  • Everything from business
  • Data enrichment
  • Split testing

Enterprise plan

Scale up as required, with tailored plans

$799 /month

Starting from, USD per month

$799 /month

Starting from, USD per month

Talk to Sales Talk to Sales
Or get started for free
  • AI Landing Pages
  • Infinitely scalable
  • Seats for everyone
  • VIP support
  • Tailored onboarding
  • Granular permissions
  • SSO

All prices shown are subject to any applicable taxes in your location

Frequently asked questions

Why is a free book an effective lead magnet?

A free ebook is an effective lead magnet as it promises to offer a huge amount of value to your audience. Writing a book on a subject relevant to your niche will showcase your expertise and build the kind of trust that will convert prospects into paying clients. People love to learn from industry experts, so a free book will provide a huge incentive for your audience to share their contact with you in return for your product. Even if you want to only give away a chapter, you’re still providing a valuable exchange for your audience.

How can I get more people to sign up for my free ebook?

Promote it effectively by creating an attention-grabbing landing page for your free book giveaway and plugging it through your most engaged digital marketing channels to attract the right leads at the right time. You can also use interactive scorecards as an extra incentive for people to sign up for your free book. The best part is that you can collect additional insights about your prospects, the kind you can use to your marketing advantage.

What data can I collect with a quiz or scorecard?

With a landing page alone, you can only collect the names and email addresses of your prospects. But with ScoreApp scorecard, you can dig deeper to find out more about them—their needs, motivations, and pain points. You can use ScoreApp to promote your book and ask insightful questions that will provide the information you need to engage with your prospects (or book fans) on a personal level.

What should I look for as a tool to promote my free book and collect leads?

When you’re weighing up book promotion tools, you want:

  • – Content creation tools that are slick and simple to use
  • – An interface that’s well-designed and easy to navigate
  • – Templates for making landing pages, quizzes, and tailored content without technical skills
  • – Reliable CMS and email marketing platform integrations
  • – Access to data you can use to analyze your performance and improve future campaigns

Guess what? ScoreApp’s book promotion and lead generation software ticks all of these boxes. Try it today.

How can I market my free book with ScoreApp?

You can use ScoreApp to create a landing page and quiz to promote your free book and encourage more sign ups. ScoreApp’s effective lead generation toolkit has a range of content templates to make your book promotion landing page visible across marketing channels. You can use the built-in question features to collect valuable insights about your leads and reach out to them with personalized content based on their needs.

Can I integrate ScoreApp with my CMS or email marketing tools?

Yes. ScoreApp integrates with a range of CMS and email marketing tools, like Keap, Mailchimp, ActiveCampaign, HubSpot, Zoho, Insightly, and even more. Connecting ScoreApp with your CMS or email marketing tool means you can send personalized follow-up content to your leads (or book fans) with ease, closing more conversions in the process.

Get the most from your free book give away with ScoreApp. It’s your moment.

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