Created by ScoreApp, the category leader
Launch a scorecard marketing campaign that converts traffic
Scorecard marketing turns anonymous website visitors into qualified, scored leads by asking a short series of questions and giving each person a personalized result. ScoreApp pioneered the category, and Daniel Priestley wrote the book on it. Build your first scorecard campaign free.
Plans from $30/month.
4.8 on Trustpilot
5M+ leads generated
Turn your next ad campaign into qualified pipeline
Meta and search spend is not cheap. Most of that traffic still lands on a static form or a generic quiz that grabs an email and tells you nothing else. Scorecard marketing turns ad spend into qualified pipeline by answering:
- ? Which clicks are ready to buy right now?
- ? Who needs nurturing before sales should reach out?
- ? What personalized result makes someone want their score after clicking your ad?
- ? How do you follow up automatically, so no paid lead goes cold?
From click to qualified lead in four steps
Pick the plan that fits your next campaign
Starter plan
Everything you need to start
Billed at
-
3 live scorecards -
Includes 100 responses per month -
1 user
Key Features:
- AI Landing Pages
- Unlimited landing pages
- Dynamic result pages
- View and export all response data
- Connect your CRM
Business plan
Best for growing teams
Billed at
-
10 live scorecards
-
Includes 1,000 responses per month
-
3 users
Key Features:
- AI Landing Pages
- Everything from starter
- Use your own domain
- Abandon email
- Advanced insights
- Custom CSS / Scripts
- Google Analytics & Facebook pixel
- Dynamic PDF report
- Audiences
Pro plan
Advanced features for making sales
Billed at
-
30 live scorecards
-
Includes 3,000 responses per month
-
5 users
Key Features:
- AI Landing Pages
- Everything from business
- Data enrichment
- Split testing
Enterprise plan
Scale up as required, with tailored plans
Billed at
- AI Landing Pages
- Infinitely scalable
- Seats for everyone
- VIP support
- Tailored onboarding
- Granular permissions
- SSO
Scorecard marketing vs. everything else you've tried
Forms and generic quizzes collect answers. Scorecard marketing scores, segments, and follows up automatically.
| CATEGORY |
|
FORMS | GENERIC QUIZZES | LEAD MAGNETS |
|---|---|---|---|---|
| Scores lead quality automatically | ||||
| Delivers a personalized result page | ||||
| Segments leads by readiness to buy | ||||
| Automates follow-up by segment | ||||
| Built on a proven marketing framework | ||||
| Pushes scored leads into your CRM |
Businesses running scorecard marketing right now
151k+
Businesses using ScoreApp
5M+
Leads generated
80,000+
Scorecards created
4.8
Average Trustpilot rating
Rachel Kominsky
Founder, Bright Path Coaching
We switched our Meta ad landing page to a scorecard and cost per qualified lead dropped by half in the first month.
Marcus Deleon
Head of Growth, Anchor Digital Agency
Reading Priestley's book explained the theory, but building the actual campaign in ScoreApp took an afternoon.
Priya Shah
Sales Director, Fieldstone Consulting
Our reps now only call leads scored as ready to buy. No more chasing tire-kickers from paid search.
Send scored leads straight into your CRM
Route ready-to-buy leads to sales and nurture leads into email automatically, no manual exports.
Scorecard marketing, answered
What exactly is scorecard marketing?
Scorecard marketing is a lead generation method where visitors answer a short set of questions and receive a personalized score or result. Their answers are weighted, so by the end you know how qualified and how ready to buy each lead is, and you can route them into the right follow-up automatically.
How is this different from a quiz funnel?
A generic quiz gives everyone a fun result. A scorecard scores each answer against criteria you define, so the output is a qualification signal your sales and marketing teams can act on, not just entertainment.
Do I need to read the book first?
No. Daniel Priestley's book explains the strategy in depth, but you can build and launch a working scorecard campaign in ScoreApp today, then read the book to refine your approach. Plans start at just $30/month billed yearly, so you can get going right away. See plans and pricing.
Will this work with my paid search and Meta ads?
Yes. Scorecards are built to be the landing page your ads point to. They typically lift click-through and completion rates compared to static forms because visitors are curious about their own result.
How do leads get followed up automatically?
ScoreApp segments leads by score and pushes them into your CRM or email platform through native integrations or Zapier, triggering the right sequence, sales alert, or nurture campaign without manual sorting.
What plans are available?
ScoreApp plans start at just $30/month billed yearly, with monthly billing also available. Every plan can start with a free plan, so you can test a full scorecard campaign before committing. Compare options on our pricing page.
How many businesses already use ScoreApp?
Over 151,000 businesses have used ScoreApp to create more than 80,000 scorecards and generate over 5 million leads, with a 4.8 rating on Trustpilot.
Start your scorecard campaign today
Choose a plan, launch a scored landing page for your next ad campaign, and claim the scorecard marketing book once you're set up.
