Technology
How to build a waitlist using ActiveCampaign and ScoreApp
A waitlist strategy helps you successfully launch new products and services by sharpening your ideas in the market, not in…
Segmentation
Marketing
How to Set up Email Marketing Automation for Your Business
With email marketing, you can turn more of your target customers into subscribers, nurture them in a personalised way, and…
Marketing
Mistakes in Personalised Marketing & How to Avoid Them
Personalisation is all about tailoring your message to each customer’s needs, preferences or behaviours. So, by making your marketing super…
Technology
Personalised Marketing Tools: CRM vs Marketing Automation
When you tailor your marketing to each customer’s situation, your messages and overall buying experience become more engaging and effective….
Strategy
What Is An Advanced Quiz Funnel?
Quiz marketing can attract new people, collect a tonne of valuable data, and bring you leads on repeat. You won’t…
Marketing
What Is Personalised Marketing? Key Aspects & Benefits
Everyone is competing for your target audience’s attention online, and consumers are becoming more selective. So, how can you stand…
Strategy
Top Strategies for Segmenting Your Leads with Quizzes
Cookie cutters should only be used for baking, NOT as your approach to marketing and customer communication! To get the…