Top benefits of using an online quiz in your business
Looking for a smarter, more measurable, and interactive way to market your business?
An online quiz might be the answer!
Quizzes are one of the most effective lead magnets you can set up for your business. On average, they convert at a rate of between 30% and 50%.
This is partly because they are fun for your audience to complete. But they are strategic too.
Online quizzes give people value and insight, while helping you attract, qualify, and convert more leads.
Best of all, you can use the data to make smarter marketing decisions.
In this blog, we’ll break down the biggest benefits of using online quizzes in your business – from lead generation and segmentation to engagement and automation – and how you can use ScoreApp to put each one into action!
1. Online quizzes help you grow your email list
The majority of businesses struggle to consistently grow their email lists. With an online quiz, these struggles disappear!
Quizzes offer a compelling reason for users to share their details. Unlike static lead magnets, online quizzes offer personalized high-value content in exchange for email addresses.
The key is creating an online quiz that directly addresses a problem your target customer is facing, and writing an intriguing title that acts as a hook.
For example:
- For sales consultants: “What’s Stopping You From Making More Sales?”
- For financial planners: “How Financially Ready Are You To Retire?”
- For career coaches: “Is It Time For A Career Change?”
(If you need inspiration, ScoreApp has hundreds of ready-to-use templates, covering a wide range of industries, to help you get started.)
Creating such a rewarding and high-value experience (for free!) automatically builds trust with your target customer.
ScoreApp integrates lead capture seamlessly throughout the quiz process.
Before completing your quiz, users will fill out a lead capture form with their contact information. ScoreApp can then be connected to your email marketing software to automatically feed this information into predetermined audience groups based on quiz answers.
This makes it much easier to nurture relationships and encourage conversions through email marketing.
ScoreApp also removes the friction from the lead magnet experience.
Instead of searching for downloads that always end up in the spam folder, your users will receive their results instantly in the form of a fully customized report that delivers personalized advice on improving their situation.
2. Online quizzes qualify leads automatically
An online quiz also helps you effectively use your sales resources.
You can set up your quiz with a set of pre-qualifying questions. These will help you gain insight into a variety of factors, including:
- Business size
- Budget
- Goals
Ultimately, you want to assess the readiness of each lead and how likely they are to buy.
Ensure these pre-qualifying questions don’t make up the bulk of your quiz. Keeping them to around 10% of the total questions is a good rule of thumb.
By collecting this information, you send better data to your sales team, so they can prioritize reaching out to (and converting) the highest-value leads.
ScoreApp’s built-in segmentation tools make qualifying leads a breeze. Our online quiz builder automatically scores every lead based on their quiz responses, so it is easy to organize who you should contact first.
You can view each lead individually, making it easy to reach out with a hyper-personalized message.
3. Online quizzes boost engagement and time on page
Have you been struggling with high bounce rates and short visit times on your website?
An online quiz can help!
Online quizzes are so effective because they are interactive. They keep people on your website for longer and create five times more views and twice as many conversions as static content in the process!
Quizzes are fun for your users. They feel far more like entertainment than sales… which actually makes it much easier to sell.
It takes, on average, eight touchpoints with your business before someone becomes your customer. The more someone engages with your content, the more likely they are to convert.
A ScoreApp online quiz can help massively speed up this process through engaging and interactive quizzes that are simple to set up and launch.
From in-depth assessments to personality quizzes, our online quiz-building software helps deliver a fun, high-value experience for every lead!
4. Online quizzes personalise the customer journey
The problem with most lead magnets is that they are generic. Every person who accesses them will receive the same information, which may not be relevant to their circumstances.
Personalized content helps to improve trust in your business, and over 70% of customers now expect personalized experiences from businesses. Not only that, but businesses that embrace personalized marketing can expect to see around 40% revenue than those that don’t.
How do online quizzes fit into personalized marketing?
They create a fully personalized experience for everyone who completes them.
You can use the data you collect from each user’s quiz answers to send them tailored results and offers that relate to their situation.
Making the effort to continue personalizing their experience with your business after completing your quiz makes them much more likely to buy.
With ScoreApp, you can create dynamic results pages and email follow-ups for every user.
For example, let’s say you are a personal trainer and you set up a Health Check Review quiz.
When someone completes your quiz, they will receive a customized report with three key tips to improve their overall health, based on their quiz results.
You can then reach out to each lead with a hyper-personalized follow-up message based on their situation.
For example:
Hi [FIRST NAME]
Thanks for completing the Health Check Review quiz. I can see that you scored highly in Nutrition, which is great!
I also noticed that you had a lower score in Exercise. I’d love to give you some tips on how to incorporate more movement into your routine. Would you like to schedule a call for next week?
Thanks,
[YOUR NAME]
Being specific with your follow-up messages will massively improve your chances of conversion.
5. Online quizzes help you understand your audience
If you don’t speak to your audience directly, you will do a lot of guesswork about their pain points and behaviors.
An online quiz helps you communicate with your customers at scale. When set up effectively, your quiz will help you spot trends, challenges, and content gaps.
The data you collect will give you invaluable insight into what your audience wants and needs. You can use this information beyond optimizing your online quiz marketing.
These insights can also help you to:
- Refine your messaging
- Improve your sales process
- Tweak your products and services
All of this work will result in more sales.
ScoreApp’s intuitive analytics dashboards give you real-time insights into your audience.
Alongside tracking your quiz engagement and conversion rates, you can analyze quiz responses to the finest detail.
This includes:
- Average score
- Each lead’s score
- Individual answers
- Time spent answering each question
- Geolocation
Building a full picture of your users at an individual and group level ensures you can best meet their needs with your product or service offering.
6. Online quizzes work 24/7 (so you don’t have to)
Of course, we’ve saved the best for last.
Once your quiz is live, it will work around the clock to bring high-value, high-potential leads to your business.
With rising online advertising costs and continuously changing social media algorithms, online quizzes stand out as an evergreen sales and marketing tool.
They considerably reduce your manual lead generation efforts, so you can spend your time building relationships with the right people.
You might be thinking that online quizzes take a long time to set up. Not with ScoreApp!
Our quizzes, landing pages, and results pages are easily customized and can be designed and launched in as little as an hour!
ScoreApp: The smarter way to grow with online quizzes
- Pre-made quiz templates: Our award-winning team has created 100 ready-to-use templates across different quiz types and industries, giving you all the ideas you need to get started with online quiz marketing.
- Drag-and-drop builder: With over 50 customizable sections, you can easily personalize every element of your quizzes, landing pages, and results reports. You can also brand your ScoreApp quiz with your logo, fonts, and colors.
- Integrates with your existing CRM or email tool: ScoreApp can be directly connected to all major CRMs and email marketing platforms, including Mailchimp, Keap, and Hubspot, and a further 3000 tools can be linked using Zapier.
- Live quiz analytics: Monitor the performance of your landing page, quiz, and results reports with our real-time data analytics functionality.
Grow your business faster with ScoreApp’s online quizzes
Online quizzes offer huge value for both your audience and your business.
It’s hard to find a tool that generates leads, qualifies prospects, personalizes experiences, and gives you powerful data to optimize your sales and marketing efforts.
A ScoreApp quiz can do all of this and more!
We provide all the resources you need to launch your first quiz in under an hour, with no tech stress.
Are you ready to start reaping the benefits of online quizzes?
