Why you should set up a learning style quiz as a coach 

To keep growing and running your coaching business smoothly (without losing your head or doing everything manually), you should have two priorities: attracting the right clients and delivering the most successful collaborations.

A learning style quiz facilitates both!

We’ll show you why and share strategic ideas so you can launch a quiz that feeds into your business and goals.

What is a learning style quiz?

A learning style quiz is an online assessment that helps your audience understand how they prefer to learn and process new information.

The main learning styles are:

• Visual – Someone prefers images, diagrams, videos, and visual demonstrations
• Auditory – They absorb information more easily by listening to audio (like recorded material) or through spoken explanations and discussions
• Read/Write – They prefer material like handouts and workbooks or activities like journaling
• Kinesthetic – They learn better by doing (for example, hands-on activities and exercises) 

Why understanding your clients’ learning styles matters in coaching

When both you and your ideal clients are clear on their optimal learning style, you can adjust your coaching accordingly. This will lead to:

• Better results – Your coaching clients will absorb information and apply your recommendations more effectively
• Stronger engagement – They’ll feel truly understood and supported, appreciating the fact that you’re tailoring your coaching around their needs and preferences
• Higher retention – When your coaching experience is tailored around each client’s learning style and leads to such game-changing results? More of them will choose to stay for longer and even recommend you to their peers

Planning an effective learning style quiz for your coaching business 

The right angle will look different depending on your coaching business, audience, and goals. So, instead of churning out a random quiz that might be engaging but doesn’t work as part of a bigger strategy, start from those. 

• Get clear on your target clients – If you create a generic learning style quiz for “everyone”, it’ll connect with… no one. So, who exactly is it for? What are they struggling with? And how would knowing their learning style benefit them? 
• Identify your main goal – What do you want to achieve with your learning style quiz? For example, you might wish to grow your email list, segment and pre-qualify your audience, or book more calls with warm prospects  
• Plan your learning style quiz concept – The right idea for you sits at the intersection between those two points. Is it going to be a more conversational quiz or a structured assessment? A light-hearted one to engage your audience or a more serious scorecard for corporate clients? This will influence your concept, too.
  
  For example, you might choose to stick to those 4 learning styles or tailor them around your niche, like “What’s Your Leadership Learning Style?” or “How Do You Grow Best?”, with profiles along the lines of Visionary, Soul Listener, Word Weaver, and Life Mover or Image Seeker, Sonic Dreamer, Story Architect, and Maker Mover 
• Decide what to include – Once you’re clear on your quiz goals and concept, it’s easier to plan the right questions (for example, a mixture of situational and behavior-based ones), decide how you’ll segment your participants into different groups and identify your warmest leads, and craft results packed full of value

How a learning style quiz can enhance your coaching business at every step

Quizzes are incredibly versatile! So, they can benefit your coaching business in lots of different ways. Here are some ideas to get you started.

Using a learning style quiz as a lead magnet

When it comes to lead generation for coaches, quizzes are some of the most effective tools. 

Most coaches are still offering traditional lead magnets like downloadable PDFs and checklists, but they’re so generic and overused that their landing pages only convert at 3-10%. They also don’t help you personalize the rest of your funnel and marketing because… they’re the same for everyone! 

Instead, here’s what you can expect with a learning style quiz lead magnet: 

• Attract more and better leads – Learning style quizzes are dynamic, happen in real time (so, no risk of them gathering dust in a Downloads folder), and help your audience understand their situation, tapping into their desire for self-discovery. So, they have a much higher perceived value. No wonder the landing pages of ScoreApp quizzes convert at 30-50%!
• Stand out – Set yourself apart from coaches who are still relying on generic PDFs or sending the same impersonal content to everyone. By helping your audience understand their learning style through a quiz, you’ll also position yourself as a trusted authority who’s there to help and knows their stuff
• Understand your audience and each individual lead – Unlike with traditional lead magnets, you’ll go beyond someone’s “first name” and “email address”. By asking questions to your participants, you’ll collect a ton of valuable insights, from someone’s learning style to their biggest problem and goal. Your quiz can also segment them into different groups and identify your warmest leads 
• Personalize the rest of the journey – After traditional lead magnets (= the same for everyone), you can only send a generic email sequence. Instead, when you start with a learning style quiz, you get to nurture each segment in a tailored way. Much more effective!
• Sign more clients – Forget about starting from scratch or trying to understand each prospect’s situation during a sales call. Instead, make a memorable first impression and get more “YESes” by using your new quiz insights to guide your conversation and make the perfect offer

Improve your onboarding process

Your client onboarding sets the tone for the entire collaboration. A learning style quiz ensures it’s a positive one! 

• Decide how you’re going to discover someone’s learning style – You can either use the insights from your learning style quiz lead magnet or, if you opted for a different angle for your freebie, send a separate one when onboarding a new client
• Tailor your onboarding accordingly – Do this based on each client’s answers and learning style. For example, you could create different workflows, including more videos for visual learners and workbooks for those with a read/write learning style 

This will impress your new clients and build trust, showing professionalism and proving that you really care about delivering the best experience for them. It’ll also prime them for your work together and make it easier for them to prepare for it. 

Tailor your coaching around each client’s learning style

A learning style quiz doesn’t “only” help you get more clients and onboard them smoothly and successfully. It can inform your entire work together.

So, once someone becomes a client:

• Work around their learning style – For example, you could tailor your session structure or send different material and tasks to really suit each person’s preferences
• Gather feedback – Be open to improving this. Once you’ve been tailoring your coaching services around each client’s learning style for a while, monitor what worked best, get their honest input, and optimize your approach accordingly. This will eventually make it easier to create workflows for each learning style and automate the most repetitive tasks 

Perfect to boost both your clients’ results and their satisfaction levels!

How to build and launch your learning style quiz with ScoreApp

As you now know, a learning style quiz can benefit your coaching business in various ways, helping you attract more clients, onboard them more smoothly, and tailor your services to make even more of an impact. 

How can you build one in practice, though? Do you need to learn how to code or juggle lots of moving parts? Not at all! 

With ScoreApp, creating a learning style quiz is a breeze. Once you’re clear on your concept and strategy, all you need to do is:

• Use our intuitive drag-and-drop builder or customize a pre-made template to fully match your learning style quiz angle 
• Create your engaging quiz questions and results
• Add your scoring logic and segmentation criteria to divide your leads into groups (for example, based on their learning style)
• Set up different nurturing sequences for each segment, and connect your ScoreApp quiz with your email marketing platform or CRM so that each lead starts receiving the right one automatically
• Help more target clients discover your learning style quiz: add it to your coaching website, and keep promoting it in your marketing  

Ready to have this system always working in the background for you? Then, launch your learning style quiz with ScoreApp today and for FREE.