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Leigh Simons

Leigh Simons

Head of Customer Service

Posts by Leigh Simons:

How Personalised Marketing Boosts Customer Retention and Loyalty

How Personalised Marketing Boosts Customer Retention and Loyalty

7 Feb, 2025

If you’re looking to achieve sustainable business growth, customer retention and loyalty are the secret sauce to success. And that’s...

5 Ways ScoreApp Improves Your HubSpot Email Marketing

5 Ways ScoreApp Improves Your HubSpot Email Marketing

6 Feb, 2025

When it comes to email marketing platforms, there’s one provider that requires no real introduction. HubSpot. HubSpot is huge –...

Create the Perfect Customer Journey with B2B Market Research

Create the Perfect Customer Journey with B2B Market Research

5 Feb, 2025

“It isn’t the mountains ahead to climb that wear you out, it’s the pebble in your shoe.” Muhammad Ali It...

Best Tools To Manage & Optimise the B2B Sales Process

Best Tools To Manage & Optimise the B2B Sales Process

31 Jan, 2025

To take control of your funnel and maximise conversions, you need a system to reach your target customers, nurture them,...

Why customer segmentation is crucial in B2B market research

Why Customer Segmentation Is Crucial in B2B Market Research 

22 Jan, 2025

In B2B relationships, putting customers at the heart of your strategic decisions is as crucial as it is difficult. By...

Employee Satisfaction Survey Templates That Actually Boost Engagement

20 Jan, 2025

As a business owner, or decision-maker, keeping your employees happy and motivated should be one of your top priorities. Taking...

How To Successfully Pre-Qualify Clients For Your Financial Services Business

16 Jan, 2025

More leads doesn’t necessarily mean more clients. If you focus on the wrong types of leads for your financial services...

How to Avoid the 5 Biggest B2B Market Research Mistakes

How to Avoid the 5 Biggest B2B Market Research Mistakes

10 Jan, 2025

Good B2B market research gives your business firm foundations for: Your business-critical decisions are informed by reliable data that saves...

The Best Survey Tools for Market Research and Customer Feedback

The Best Survey Tools for Market Research and Customer Feedback

6 Jan, 2025

Online surveys are powerful tools for connecting with actionable insights you can use to your business-boosting advantage. But as powerful...