Martin Huntbach, Author at ScoreApp

Stop Chasing More Leads. Start Qualifying Better Ones.

6 Mar, 2026

More leads. More calls. More proposals. For most agencies, coaching businesses, and consultancies, that’s the default growth strategy. If conversions...

How to use AI Quiz data for targeted email campaigns

17 Oct, 2025

Most businesses just think they’re doing email marketing well. They’ve got a list… they send a newsletter… maybe they segment...

5 proven post-quiz email flows (with templates you can steal)

6 Oct, 2025

You’ve launched your ScoreApp Quiz, you’re proud of all your new leads, and you’re ready to dive into all that...

5 ways to use a quiz to convert leads for your business

8 Sep, 2025

Despite the name, traditional lead magnets (like downloadable PDFs) don’t really bring you “leads”: they give you the names and...

Why AI lead magnets still need a human touch

12 Aug, 2025

AI allows everyone to create a lead magnet within minutes, and that’s both great and… exactly the problem. Sure, it...

A guide to neuromarketing (+ 5 examples to boost sales)

31 Jul, 2025

Neuromarketing, sometimes called consumer neuroscience, is a comparatively new addition to the marketer’s toolbox, especially when you consider the deep...