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Martin Huntbach

Martin Huntbach

Chief Marketing Officer

Posts by Martin Huntbach:

How to use AI Quiz data for targeted email campaigns

How to use AI Quiz data for targeted email campaigns

17 Oct, 2025

Most businesses just think they’re doing email marketing well. They’ve got a list… they send a newsletter… maybe they segment...

5 proven post-quiz email flows (with templates you can steal)

6 Oct, 2025

You’ve launched your ScoreApp Quiz, you’re proud of all your new leads, and you’re ready to dive into all that...
5 ways to use a quiz to convert leads for your business

5 ways to use a quiz to convert leads for your business

8 Sep, 2025

Despite the name, traditional lead magnets (like downloadable PDFs) don’t really bring you “leads”: they give you the names and...
Why AI lead magnets still need a human touch

Why AI lead magnets still need a human touch

12 Aug, 2025

AI allows everyone to create a lead magnet within minutes, and that’s both great and… exactly the problem. Sure, it...
A guide to neuromarketing (+ 5 examples to boost sales)

A guide to neuromarketing (+ 5 examples to boost sales)

31 Jul, 2025

Neuromarketing, sometimes called consumer neuroscience, is a comparatively new addition to the marketer’s toolbox, especially when you consider the deep...
Top benefits of using an online quiz in your business

Top benefits of using an online quiz in your business

25 Jul, 2025

Looking for a smarter, more measurable, and interactive way to market your business? An online quiz might be the answer! ...
How to Build a Pet Personality Quiz to Attract More Customers

How to build a pet personality quiz to attract more customers

21 Jul, 2025

Vets, groomers, dog walkers, trainers, pet shops, food brands, subscription services… It doesn’t matter what type of pet business you...
How To Create An Online Quiz That Generates Leads

How To Create An Online Quiz That Generates Leads

30 Jun, 2025

Online quizzes aren’t just fun. When planned and executed effectively, they are one of the most impactful ways to attract,...
Original Data: The Perfect Proof of ROI for B2B

Original Data: The Perfect Proof of ROI for B2B

17 Jun, 2025

When selling your products or services to other businesses, you’re usually dealing with multiple decision-makers who have different priorities. Their...