19 Best Landing Page Builders: Pros, Cons & How to Choose

Best Landing Page Builders

Landing pages are a crucial part of any marketing campaign.

Your audience will often visit your landing page at the start of their journey with you, so it MUST be compelling and effective. Otherwise, you might lose them right from the beginning. 

That’s why you should choose one of the best landing page builders to create a strong starting point that keeps bringing you leads. 

But I get it: with so many tools and reviews out there, it can be overwhelming to find the right one for you.

So, I brought the top landing page builders on one page and included their pros and cons to help you choose.

Let’s look at them one by one!

Why do you need a landing page?

A landing page is often the first page people will see before taking action. You can use a landing page for anything. Here are some of the most common reasons you might use one:

  • A new lead magnet (PDF, video course)
  • A waiting list for a new offer
  • A sales page for a product
  • A quiz or assessment
  • A live event sign-up page
  • A webinar registration page

Whatever your offer is, a specific landing page to promote the offer is the best way to increase conversions.

Landing page vs website

“Can’t I just use my website or a web page?”

There is a big difference between a landing page and a website or web page. The conversion rates are dramatically different, and if you get this wrong, you could miss out on a lot of leads and sales.


Your website is important. It’s your online home and the brochure for your business. For the most part, it won’t change that often. It’s where people can learn more about you, your business and the products and services you offer. A website has many goals and functions, and visitors will find it via many different channels. This often makes it difficult to track which means you won’t know if it’s working or not.

Website conversion rate

A typical business website converts a visitor into a lead at less than 1%. This is usually because there are so many options and things to do on a website, such as menu items, popups, different buttons to click. After all that, joining your email list or buying a product is only one of those options.

Landing page/Lead capture page

A landing page, on the other hand, has a more focused and specific purpose. You might use a landing page as part of a campaign for a particular product or service you are launching or to draw attention to a new lead magnet.

Landing pages tend to convert far better than typical web pages because they are free of any distractions. There is usually on 1-2 things you can do on a landing page and the copy you use is 100% focused on getting a visitor to take a specific action.

  • You can use landing pages for short-term or long-term campaigns
  • You can A/B test your landing pages to test which performs the best
  • You can drive instant traffic to a landing page with paid ads

Landing page conversion rate

A landing page can convert visitors at 20-50% depending on how good the landing page is.

Now that you know how important landing pages are, how can you build one for your offer?

Here are 19 landing page builders you can try today…

1. ScoreApp landing page builder

ScoreApp is actually a lot more than a landing page builder. You can use it to create a full quiz funnel that keeps attracting your audience, nurturing them and upselling for you.

ScoreApp Landing Page Templates

So, start with a compelling landing page to promote your quiz lead magnet (make sure it’s something appealing and useful for your audience and that can position you as the best in your niche). 

While wowing your participants with an engaging quiz and results, ScoreApp will also segment them based on their answers. You can then send them automated email sequences to give them more value, recommend the best service to solve their problem or invite them on a call to discuss their results.

Once that’s set up? You’ll rely on a full funnel that brings you high-quality leads on repeat!

ScoreApp has options for all budgets (including a generous FREE plan) and can work for different businesses. Overall, it’s particularly perfect for SaaS and service-based companies as well as anyone looking to grow their brand and get more clients.


Freemium and from £29/month


  • Full sales funnel – A free lead magnet, show-stopping quiz results, automated email sequences… You’ll go BEYOND standalone landing pages!
  • Easy to use – Never created a landing page before? Not a problem. With our beautiful templates and drag-and-drop builder, you’ll get yours ready in no time
  • Customisable – Get your landing page and funnel to match your branding
  • AI – Fancy creating your entire funnel in 3 minutes?
  • Integrations – Connect your landing page and funnel with your usual marketing and email tools
  • Strong analytics and testing options – With ScoreApp, you can run A/B testing and look at your analytics to find out what works best for your audience. Then, improve your landing page and funnel even further
  • Budget-friendly – We have plans for different needs and budgets. The cheapest one? £0/month… forever!


  • White-labelling – At this stage, we haven’t got an option to remove our logo and branding altogether. Thousands of different businesses and agencies are already sharing their ScoreApp quizzes with their audience. But if full white-labelling is important for you, we wouldn’t be a good fit just yet
  • Not for e-commerce – You can create a ScoreApp quiz to promote your e-commerce brand. However, if you were hoping for a funnel that links to different product pages based on someone’s results, we wouldn’t be the right match. ScoreApp is better suited for SaaS, service providers and anyone who relies on sales calls

Create your landing page and funnel for FREE with ScoreApp

2. Unbounce – landing page builder

Thanks to its simple interface and AI, you can use Unbounce to create a landing page without coding or wasting time.

Unbounce Landing Page Builder

It also has a few handy features to test different options and improve your conversions. If you connect it with the right tools, you should be able to put together a simple funnel, too. 

It’s just not as in-depth as proper sales funnel builders (which is a bit surprising, considering its cost). However, Unbounce can be a useful tool for e-commerce businesses and big companies that get A LOT of online traffic.


From £59/month


  • Easy – Use the intuitive drag-and-drop builder, or choose among +100 templates to create your first landing page 
  • AI – Speed things up even further by using AI to write your copy or help with the creation process
  • Features for conversions – Unbounce helps you boost them with dynamic text replacement, pop-ups, sticky bars, A/B testing and more
  • Analytics – They’re fairly robust, and they also include AI
  • Integrations – Connect your Unbounce landing page with +100 plugins and third-party apps
  • E-commerce options – Its higher plans offer useful features for product-based businesses 


  • Can be expensive – Unbounce starts from £59 per month. But if you want to get more strategic (for example, by introducing A/B testing)? You’re looking at a minimum of £90
  • Learning curve – Going beyond a basic landing page can also be a bit challenging, especially for a beginner

3. HubSpot CRM

This all-in-one marketing platform and CRM includes a landing page builder, too. One of the best things about it is that you can integrate your CRM data to offer more personalised landing page experiences to your audience. 

HubSpot CRM Landing Pages

So, if you haven’t got a CRM, the Hubspot landing page builder could be a logical solution (as long as you make the most of all its features and analytics).

If you already have a CRM or were hoping for a simple landing page builder, on the other hand? This platform might easily be more than you need… or can chew!


From £27/month


  • Smart and advanced features – You can pull data from your CRM to show different landing page content to each visitor based on their situation. HubSpot also includes particularly strong A/B testing features
  • Integrations – Your landing page will work with the rest of your Hubspot platform and external tools, too
  • Robust analytics – They’re strong and in-depth. So, you can use them to make more informed decisions and improve your landing pages 


  • Limited landing page customisation – Hubspot has many features as part of their CRM. Landing pages are only one small part of their tool. This means that the landing pages available aren’t as customisable as others in this list.
  • Might be more than you need – If you’re definitely going to utilise its CRM and marketing features, then it’s a fantastic all-in-one solution. But if you just need a landing page or automated funnel? You might not use all of the features.

4. Moosend

This is an all-in-one platform for marketing automation and especially email marketing. Despite being fairly simple and budget-friendly, Moosend might surprise you with a handful of useful features to take personalisation to the next level. 

However, it’s still more limited than some of the complete sales funnel builders on this list. It can be a satisfactory option for small businesses and individuals (particularly those who are conscious about their budget and just need a basic landing page + email combo).


From £7.17/month


  • Easy – Thanks to its clean interface, drag-and-drop design and templates, it won’t be hard to put your first landing page together 
  • Advanced personalisation – Moosend landing pages can pull from your CRM and user behaviour data to show more dynamic and targeted content. This can help increase conversions 
  • Integrations – You can connect your landing pages with the rest of the Moosend platform (especially its email marketing features) as well as several external tools
  • Budget-friendly – Moosend offers different plans, including very affordable options


  • Limited customisation – It hasn’t got as many templates as most of the best landing page builders on this list. You might also need to use coding if you want to match your brand completely 
  • Not as advanced – It does include some surprising features for its pricing model. However, it lacks others that you might take for granted (like A/B testing)

5. Instapage

This landing page builder is pretty impressive when it comes to using personalisation and smart features to boost conversions. It also has a handy collaborative function for teams.

Given its cost, however, Instapage is only really an option for large companies looking for a scalable tool.


From £158.50/month


  • Easy landing pages – You can choose among lots of templates or start from scratch. You then get to save time by replicating your main elements and sections
  • Advanced features – Instapage offers interesting functionalities like dynamic text replacement to ensure personalised experiences. It also has handy features like A/B testing and heatmaps 
  • Integrations – Your landing page is likely to work in synergy with your usual tools, too
  • Team features – Instapage allows teams to collaborate on their landing pages in real-time


  • Can be expensive – With its CHEAPEST plan starting at £158.50 per month, Instapage is only viable for large companies with a big budget
  • Learning curve – Creating your first landing page is fairly easy. But if you want to make the most of other Instapage features (which makes sense, when you’re paying +£150 per month), it might take some time and practice 

6. Mailerlite

This is a widely used email marketing platform. So, by combining it with its landing page builder, you can put together a very simple funnel. 

Mailerlite Landing Page Templates

It won’t be as advanced as a complete sales funnel builder, though. You might also find its customisation options a bit limiting.

But if you’re just after a basic landing page to grow your email list, Mailerlite might be all you need.


Freemium and from £7.17/month


  • Easy – You have a few templates to choose from, and you can then use different drag-and-drop blocks to personalise them
  • Email marketing – You get to segment your leads and set up different automated sequences to nurture them
  • Analytics and interesting features – Its analytics aren’t as advanced as some of the best funnel or landing page builders on this list, but they’re not bad either. You’ll also get to rely on heatmaps and A/B testing
  • Budget-friendly – Mailerlite has a generous free plan that lets you create up to 10 landing pages


  • Limited customisation – You can only use templates. So, it’s not as versatile and customisable as landing page builders that also let you start from scratch 
  • Not the most advanced – If you want to go beyond a simple landing page and email funnel, you might struggle to scale it

7. ClickFunnels – Sales funnel landing pages

As the name suggests, this tool lets you create landing pages and an entire funnel, including a simple website. ClickFunnels also has some intriguing options for e-commerce businesses. 

So, it definitely offers several juicy features. Given its price tag, however, it might not be a feasible solution for most small businesses and individuals. It can work well for large businesses and websites that get high volumes of traffic, though.


From £115.83/month


  • Complete funnel – Webinars, memberships, checkouts… You can create different types of funnels with this all-in-one platform 
  • Fairly easy – This tool has a user-friendly interface and drag-and-drop editor. So, it shouldn’t be hard to create your first landing page and funnel
  • Advanced features – ClickFunnels helps you increase conversions with pop-ups, order bumps, upselling, downselling, A/B testing and more
  • Integrations – It already offers a good range of interesting ones, and the company is looking to add to that list


  • Learning curveSeveral users struggled to master this tool, especially for anything beyond basic landing pages
  • Limited customisation – If you need more than its templates and current customisation options, you’ll have to code
  • Can be expensive – ClickFunnels can be a solution for large e-commerce businesses and teams that would actually utilise all its features. But with its plans starting at £115.83 per month, it’s just not a logical option for small businesses and individuals 

8. Wix – drag and drop website builder

This is a popular website builder, especially for anyone who wants to set up a simple one without coding. You can use Wix to create standalone landing pages too, though.

It has a satisfactory range of templates and even features that you might not find in more basic tools. Realistically, though, it’s not as in-depth as those that were specifically created with landing pages or funnels in mind.

So, I’d mainly recommend Wix as a landing page builder for beginners, small businesses and individuals for whom budget is the biggest concern.


Freemium and from £7.50/month


  • Easy – Wix offers you plenty of templates, a simple interface and a drag-and-drop editor
  • AI – Speed up your landing page creation by using AI to write your text
  • Versatile – You can use Wix as a full website builder, for simple landing pages or both. It also works for different types of businesses, including e-commerce
  • Integrations – Your landing page will work well with the rest of your Wix tools or website. You can also connect it to several external platforms and apps
  • Budget-friendly – Landing pages are included in the free plan


  • Limited customisation – Wix landing pages are not as customisable as other platforms. So, you might not get to match your branding to a T
  • Limited features – At the end of the day, Wix is a website builder first and foremost. So, you can’t expect the same features you’d find in tools that are all about landing pages. This might make it harder to scale your simple funnel as your business grows
  • Ads – It does come with a free and budget-friendly plan, but you (or better: your audience) will have to put up with its banners and ads

9. Elementor – WordPress page builder

This is a plugin that turns your WordPress editor into a more intuitive and customisable drag-and-drop builder. 

Let’s face it: WordPress isn’t known for being the most user-friendly website platform. So, Elementor can certainly make things easier. You can use it for both web and landing pages, too. 

However, since it’s a plugin, it’s only relevant if you have a WordPress website. You also can’t expect the same features and functionalities as standalone funnels or landing page builders.


From £7.94/month 


  • WordPress integration – Elementor will work seamlessly with your existing website
  • Easy – Whether you choose a template or start from scratch with its drag-and-drop editor, Elementor can really simplify your WordPress experience
  • Interesting features – Considering it’s just a plugin, it does offer a few impressive options like A/B testing
  • Add-ons and integrations – Use them to upgrade your experience even further or connect your landing page with other apps
  • Budget-friendly – If you already have a WordPress website, Elementor is a cheap solution to start building landing pages


  • WordPress dependency – If your website is built elsewhere, it just won’t be relevant for you
  • Limitations – It’s an impressive plugin, for sure… but it’s nowhere near as advanced as standalone landing page builders. So, if you have big plans for your sales funnel, you might be disappointed 
  • Glitches and problemsSome users complained about slower page load times and performance issues. Apparently, Elementor can also cause conflicts with other plugins

10. Duda

This is a practical website builder that was specifically created with agencies and SaaS companies in mind. 

You can also use it to launch standalone landing pages, and it does come with a few impressive features that go beyond basic options. In some cases, however, you might need to use coding to match your branding entirely. 

Given its range of collaborative or client-focused features, I’d only recommend Duda to agencies.


From £15.14/month


  • Easy – You can really get creative with its templates and drag-and-drop builder
  • Platform integrations – Your landing page will work well with the rest of this website-building platform, and you can add several widgets and apps, too (but not that many third-party connections)
  • Advanced features – Make the most of features like SEO, A/B testing, in-depth analytics and dynamic content
  • Features for agencies – Duda offers industry-specific templates, client-billing features, team collaboration and white-label options
  • Budget-friendly – Even the cheapest plans offer quite a lot of features


  • Limitations – Because it’s a website builder first, you won’t find all the features you’d expect from a landing page tool (like SEO)
  • Limited customisation – You might not get to match your branding entirely unless you can code

11. Carrd

This is a one-page website builder without bells and whistles, but you can easily use it to create different landing pages, too. 

Unfortunately, Carrd isn’t the most customisable platform. You also won’t find many advanced features to really take control of your lead generation and boost your conversions. 

But if you’re a complete beginner and just need a simple landing page, Carrd is an adequate budget-friendly option, for sure.


Freemium and from £7.17/year


  • Extremely easy to use – Carrd is probably one of the easiest landing page builders to master. It has a minimalist and intuitive interface, simple templates and an intuitive drag-and-drop editor
  • Fairly customisable – Choose between personalising its templates or starting from scratch
  • Budget-friendly – You can get started for free and without an account


  • Limitations – Carrd is a very simple landing page builder. You won’t find features like A/B testing or robust analytics. You also won’t be able to connect it with many tools. So, you can’t expect to optimise your conversions or create a full funnel
  • Restrictive – It follows a columned design and only has a handful of templates
  • Glitches Several customers reported problems when using Carrd (and particularly its drag-and-drop editor)

12. ConvertKit – Email/landing page builder

This is an email marketing platform but you can use it to create landing pages, too. Then, you’ll get to segment your leads, set up different email campaigns and nurture your audience.

ConverKit is particularly popular among creators and bloggers looking to start monetising their online presence. If that’s you or you just want to grow your email list, it’s a good tool. 

But if you were hoping to maximise your conversions and create a full funnel, it’s not the most logical choice.


Freemium and from £7.17/month


  • Easy – Start with one of its many templates and personalise it to match your brand
  • Simple email funnel – By connecting it with external tools, you can use this email marketing platform and landing page builder to set up a basic funnel
  • Visuals – It has direct access to Unsplash. So, you can easily find thousands of stock images to upgrade the look of your landing page
  • Budget-friendly – Even the free plan gives you unlimited landing pages


  • Limited customisation – Its templates can feel restrictive. So, you might need to use some CSS coding to match your brand entirely (which is not ideal for beginners)
  • Limitations – ConvertKit is an email marketing platform first. So, its landing page features aren’t as advanced as what you’d find in some of the best builders (for example, its A/B testing and analytics are really basic)

13. Swipe Pages

This tool is all about creating landing pages fast. It also has a strong focus on data and performance. 

This, together with its collaborative features, makes Swipe Pages a particularly interesting option for marketing departments. 

However, it doesn’t give you many templates to customise, and it’s not as advanced as proper sales funnel builders.


From £23.11/month


  • Easy landing pages – You can use its simple templates or drag-and-drop editor 
  • AI – Make the most of it to put your landing page together even faster
  • Features for conversions – Swipe Pages offers A/B testing and dynamic text replacement to create more personalised landing page experiences
  • Fast – You’ll never have to worry about the loading time of your landing page 
  • Teams – Swipe Pages offers handy collaborative features, too


  • Limitations – It has fewer templates (just over 40) and integrations than the most popular landing page builders on this list
  • Learning curve – Even though it does offer lots of resources and tutorials, it’s not the most intuitive and user-friendly landing page builder

14. Leadpages – lead magnet page builder

This is a popular landing page builder that you can also use to create a simple website or funnel.

Leadpages is a relevant alternative for businesses that don’t want to invest in a standalone website. It has interesting e-commerce features, too. 

This could however make things difficult if you eventually change your mind and wish to migrate your data to a new website. But if you just want a quick landing page, it can work really well.


From £29.16/month


  • Easy – You can use its drag-and-drop editor or choose among +200 templates to get started
  • AI – This will speed up your landing page creation even further
  • Advanced features – Utilise options like alert bars, pop-ups or A/B testing to get more conversions
  • E-commerce – The highest plan can be a good website alternative for simple product-based businesses
  • Integrations – Swipe Pages keeps adding third-party apps to its list


  • Limited customisation Some users found it too restrictive because you can’t match your brand completely (for example, you can’t upload your own fonts). So, if that’s a priority for you, it’s probably not the best landing page builder for your business
  • Learning curve – Going beyond a simple landing page might not be as intuitive as you were hoping for
  • Glitchy Some users found its analytics to be unreliable
  • Can be expensive – Swipe Pages starts at just under £30 per month (which is already more than many landing page builders on this list). Some of the options you might take for granted, however, are only available with the more expensive plans. For example, if you need an additional domain or e-commerce options, you’ll need to budget for a minimum of £58.32/month

15. Landingi

This is a fairly straightforward landing page builder with a good range of templates, customisation levels and advanced features.

Landingi is mostly relevant for digital marketers who rely on lots of data but don’t necessarily want to code. 

Ironically, however, its built-in tracking features aren’t the strongest. You can get around it by connecting it to your Google Analytics, though. 


Freemium and from £25/month


  • Easy – You can use the drag-and-drop editor or choose among +400 templates
  • Advanced features – Landingi offers several options that are great for marketers or to boost conversions (like A/B testing, dynamic content, forms and pop-ups)
  • Integrations – They used to be fairly limited in the past but the list has certainly grown 
  • Data – As long as you connect your landing pages to Google, you can use its analytics to monitor user behaviours and results


  • Can be expensive – The free and basic plans are fairly limited. So, for example, if you need more than one domain or 5000 visits per month, you’re looking at £80. Realistically, that’s quite a lot for a landing page builder
  • Unreliable leads – There have been issues with bots and fake contacts

16. GetResponse – Email marketing tool

This is an all-in-one marketing platform with email options, automation and – of course – a landing page builder.

GetResponse can be a good option for businesses that want to keep everything on one platform, and its higher plans are handy for e-commerce, too.

However, it can feel limiting (especially when it comes to design), and if you need to go beyond the basic plan, quite pricey, too. 


From £10.7/month


  • All-in-one platform – GetResponse is more than just a landing page builder. So, you can make the most of its other marketing functionalities, too
  • Advanced features – From A/B testing to dynamic content, you can use them to optimise your landing page conversions
  • Analytics – You get to rely on robust tracking features to monitor your results 


  • Not the most intuitive – If this is your first landing page, you might need some time to familiarise yourself with this platform (even more so if you also want to master its other features)
  • Limitations – Its templates, in particular, can be quite restrictive, and you only have 9 to choose from
  • Can be expensive – Sure, the basic plan is pretty cheap. But if you want to add automation (which is 100% needed for sales funnels)? You’re looking at +£36 per month. E-commerce options? £73 

17. Mailchimp – Ecommerce landing page builder

This is still one of the most common email marketing platforms but you can use it as a landing page builder, too. 

Of course, because it’s not its main focus, you just can’t expect the same advanced features you’d find elsewhere. 

But if all you need is a simple landing page to grow your newsletter, Mailchimp can be good enough (especially if you’re already using it to email your audience).


Freemium and from £10.36/month


  • Fairly easy – You can use a few pre-made templates and a drag-and-drop builder
  • Integrations – Your landing page will work with the rest of your Mailchimp features, and you can integrate it with external apps, too
  • Basic analytics – They’re not as advanced as other tools, but you do get to look at metrics like visitors, clicks and conversions
  • Budget-friendly – You can build landing pages with the free plan, too


  • Limitations – At the end of the day, this is an email marketing platform. So, you won’t find the most advanced landing page features (for example, your page won’t be searchable on Google)
  • Limited customisation – You haven’t got many templates to choose from either, especially when compared with other tools on this list

18. Wishpond 

As well as landing pages, this is an all-in-one marketing platform that includes automation and lead tracking.

If you’re only after a simple landing page builder, Wishpond might feel overwhelming. You could also end up overpaying for features you won’t make the most of. 

So, given its pricing model and functionalities, I’d mainly recommend it to small and medium businesses looking to generate and pre-qualify leads before sales calls. 


From £39/month 


  • Customisable – You have hundreds of templates to choose from and personalise
  • Integrations – It’s not the most impressive list, but you can easily connect your landing page with a few external tools (on top of the rest of the platform, of course)
  • Advanced features – You can improve your conversions thanks to functionalities like A/B testing, dynamic content and pop-ups. Wishpond comes with SEO options, too
  • Analytics – It has fairly good tracking features


  • Not the most intuitive – Compared to other landing page builders, Wishpond comes with a steeper learning curve. This is especially the case if you want to make the most of the rest of the platform, too
  • Can be expensive – Wishpond isn’t particularly transparent when it comes to its pricing model. At this stage, they try to get you to book a call to find out more about its plans. Looking elsewhere, though, it appears that you need at least £78.88 per month for features like A/B testing. Not a problem for a large company, but it can easily be too much for a small business or individual 

19. LanderLab 

It might not be the most famous landing page builder, and it’s still fairly new compared to the majority on this list. However, I thought LanderLab deserved a quick mention, too.

It’s an intuitive builder with a few interesting features and additional options for affiliates. 

Unfortunately, it’s also not the cheapest, and its list of integrations can be underwhelming (but it might grow over time). 


From £43.79/month


  • Easy – You have hundreds of templates to choose from, a drag-and-drop builder and the option of uploading your own .zip. You can also clone existing landing pages from the internet and start from there (although it doesn’t sound like the most ethical approach) 
  • Advanced features – LanderLab comes with several elements to help with your conversions, like sticky bars, countdowns, forms, pop-ups and A/B testing 


  • Limited integrations – You can mainly connect it with tracking platforms and only a handful of other third-party tools
  • Can be expensive – It starts from £43.79 per month. Considering it’s not a full funnel builder (so, you’ll still need to pay for additional tools), it feels a bit pricey. And if you need more features, like A/B testing and click tracking? You’ll need to budget for £54.78 per month

All prices correct at the time of publishing

Start generating leads with the best landing page builder for you

There are all kinds of landing page builders out there. So, it’s really about finding the one that works best for your goals, situation and budget. 

Were you hoping for an affordable full funnel builder that keeps bringing you leads, nurturing them and selling for you?

Then, you’re going to LOVE ScoreApp!

Create your landing page and full quiz funnel today and for FREE.

About the author
Martin Huntbach Head of SEO
Martin Huntbach
Chief Marketing Officer
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