How Much Does It Cost to Generate Leads? (+ Examples)
To run your business sustainably and grow it, you need a consistent stream of potential customers. How much does it…
Marketing
Why You’re Not Getting Leads for Your Business (& How to Fix It)
It doesn’t matter how good your product or service is. If you can generate leads you don’t have a business….
How to Use a Quiz to Get Hot Leads Through LinkedIn DMs
LinkedIn DMs can be a goldmine for lead generation, and yet most business owners are still making these mistakes: So,…
What Is Marketing Automation? How to Start Selling on Repeat
If you want to run and grow your business sustainably, you can’t expect your teams to do EVERYTHING manually: you…
19-Part Waitlist Email Sequence for an Effective Launch
Having a waitlist for your new product or service is a smart move. However, if you NEVER email your subscribers…
How to Speed Up Your B2B Sales Cycle: 9 Game-Changers
Do you wish you could turn more leads into paying customers faster? You’re in the right place! Unfortunately, slow sales…
Common Problems With Sales Funnels (And How to Fix Them)
To keep your business running smoothly and successfully, you need a strong sales funnel. That’s a digital marketing strategy to…
What Is Lead Generation: The Ultimate Guide for Businesses
Customers, consistent sales, growth, new investors… EVERYTHING you want in business is downstream from lead generation. Unfortunately, though, many founders…
10 Biggest B2B Lead Generation Mistakes and How to Fix Them
All your paying customers started out as leads. So, if you want to keep selling predictably and grow your business,…
4 Steps to Generate Inbound Leads Fast
Tired of relying on unpredictable referrals or cold outreach that requires so much time and effort? Then, take control of…
Using Quizzes in Social Media Marketing: A Step-by-Step Guide
With a compelling quiz, you can stand out, generate leads and get more people to engage with your brand. But…
10-Step Guide to Using Quizzes With Your SEO Strategy
At first, they might sound like an unlikely pairing, but quizzes and SEO can actually work together. They’ll get your…
How to Use Quizzes as Part of Your Content Marketing Strategy
If you want to grow your audience, then you need a content marketing strategy. Free content like blog articles, videos…
How to Create a Viral Quiz for Your Business
You want your brand to be on everyone’s lips and fingertips, don’t you? Well, great news: the right quiz will…
4 Reasons your lead generation quiz isn’t performing and how to fix it.
You put A LOT of time and effort into creating your quiz. You launched it expecting a raving response. But…
10-Step Method to Integrate Quizzes Into Your Email Marketing Strategy
A quiz allows you to learn more about your subscribers, grow your email list and collect juicy insights. You can…
7 Best Books on Lead Generation (& What You’ll Learn)
If you want more leads for your business, you’re in the right place. We’ve created hundreds of articles and videos…
Biggest Myths in B2B Sales Debunked
There are so many misconceptions about B2B marketing and sales. The worst part? If you believe any of them, it…
Why you should build a waitlist for your business… and how to do it effectively
If you want more ideal clients, then you need to build a waitlist for your products and services. You may…
ScoreApp and Great British Entrepreneur Awards Partnership
Delivering Hyper-Personalised Insights to Drive Business Decisions We built ScoreApp for innovative businesses that want more.We built a scorecard marketing…
What is a lead generation quiz and why should you use one for your business in 2024
We all want more leads, right? Who wouldn’t? This is why lead generation is such a hot topic. There are…
Quiz Marketing vs Quiz Funnels. What’s the difference?
Quizzes are one of the most effective lead-generation tools. This is why they are becoming more and more popular in…
How B2B Marketers Can Pre-Qualify Prospects With a Quiz
The quality of your leads is important, especially if your team have sales targets to hit. There’s nothing worse than…
Best Lead Magnets for Membership Site Owners
If you run a membership community and you’d like to attract more members, then you need to build your email…
Best Types of Sales Enablement Content for B2B Marketers
Getting leads is a good thing… but is it really enough if you want high-quality sales from the right customers?…
Lead Generation for Accountants: Increase Sales And Attract Your Ideal Clients
If you’re an accountant, then you’re probably great with numbers and keeping your clients happy, but what do you do…
24 Lead Magnet Ideas for Your Business (With Pros & Cons)
If you need more leads in your business, then you’ve probably considered adding a lead magnet to your website. Lead…
Lead Generation for Financial Advisers: 5 Ways You Can Increase Your Leads & Sales
You’re great at managing your client’s financial plans. But finding time to generate new leads and sales is a different…
How You Can Generate B2B Leads on LinkedIn… With A Quiz!
LinkedIn is arguably the BEST social media platform for B2B leads. And yet… not that many businesses are making the…
Lead Generation for Agencies
Like most agencies, you’re probably super busy helping your clients increase their traffic, leads and sales. This usually means you’re…
How to make better product or service recommendations using quizzes
Do you offer different products or services? Then it can be tricky to help your customers understand which one would…
What to include on your quiz results page
Launching a quiz for your business is exciting. Quizzes are a fun and effective way to grow your audience and…
How to increase your quiz conversion rate using a Gifted Quiz (Or A Gifted Survey)
Quizzes make fantastic lead-generation tools. They’re fun, engaging and personalised, which is why they convert so well compared to other…
Buyer Psychology – Why We Buy
I assume you have something great to sell and want to sell more of it to the right people –…
5 Best B2B Lead Magnets to Get More Leads in 2023
The best B2B lead magnets do a lot more than just getting “more email subscribers”! High-performing lead magnets bring you…
What image sizes should you use on your quiz landing page?
If you want high-quality leads, you need a high-quality landing page with good imagery. Promoting your quiz is a lot…
6 ways to make money using quiz marketing
Are you using quiz marketing within your business? If not, you might want to consider it. Quiz marketing is a…
How to use a quiz to launch a new product or service
Launching a new product or service is exciting. There are so many possibilities, and having a boost in revenue is…
9 quiz funnel mistakes (and how to fix them)
Launching a quiz is exciting. It’s a fun, new way to grow your audience, and it’s so much easier promoting…
Quiz Examples from Big Brands
It’s pretty obvious we love quizzes, right? They are fun and engaging, but they also generate more traffic, leads and…
What is Scorecard Marketing? And how does it generate more high-quality leads?
What is Scorecard Marketing, and should you use it in your business? In this article, I’m going to tell you…
What is Quiz Marketing and how can it help you get more leads and sales?
Have you heard of the term “Quiz Marketing” before? You might have, but you might not know exactly what it…
11 ways to promote your quiz on your website
If you want more quiz leads, then your website is going to be crucial. It’s not enough to simply shout…
How to write an email sequence for your quiz [+ 13 email templates]
Your quiz is finally live. Well done you! Now what? The quiz will certainly help you get more leads which…
Using SEO to promote your quiz funnel
If you’re looking to promote your quiz but you’re on a budget, then SEO could help. Search engine optimisation is…
9 Quiz Landing Page Tips to Increase Conversions
Using a quiz funnel within your marketing strategy is an excellent way to build a list of warm leads. It’s…
How to Convert Quiz Leads into Sales
Building a list of warm leads is one thing but converting them into sales is what you REALLY want. If…
29 Simple Ways to Launch Your Quiz Lead Magnet
Congratulations! You’ve built your quiz, and you’re excited to share it with the world. But the big question is, how…
7 Common Problems with Quiz Building Software
Building a quiz for your business is a great way to turn cold traffic into warm leads. At ScoreApp we…
The Ultimate Guide on How to Create a Quiz as a Lead Magnet
Building an online quiz is an excellent way to generate more qualified leads for your business. There are many benefits…