How Convertico turned 100 Quiz completions into £60k in revenue

100 Quiz completions. £60,000 in revenue. That’s the kind of result Adam Bonner, founder of Convertico, achieved when he swapped traditional lead magnets for a ScoreApp Quiz.

As a sales funnel agency for expert-led businesses, Convertico helps coaches, consultants, and course creators scale their knowledge into income. But until recently, Adam and his team faced the same struggle their clients did – traditional lead magnets (PDFs, guides, and checklists) weren’t capturing the right data to qualify leads or start successful conversations.

The breakthrough came with a simple, diagnostic Quiz. In one campaign, it generated £60,000 in revenue from just 100 completions – and across Adam’s client base, Quizzes have driven thousands of new subscribers, higher-quality conversations, and faster growth.

Adam used ScoreApp to drive conversions for both Convertico and his clients by:

• Replacing static lead magnets with an interactive Quiz that offers higher perceived value.
  
• Capturing more in-depth data – not just names and emails, but readiness, assets, and team structure.
  
• Delivering tailored follow-up content that builds trust and keeps his leads engaged.
  
• Generating measurable ROI – £60,000 from one campaign, plus £30,000 from being a listed ScoreApp Partner.
  
• Helping his clients scale faster – one grew from 0 to 1,000 subscribers in just a month.

Overall, Convertico now has better conversations, more qualified leads, and a business model that proves a well-designed Quiz will beat generic PDFs every time.

Let’s take a deep dive into Adam’s experience – and how you can apply the same principles to your business.

Challenge: Flat lead magnets, shallow data

Adam’s old approach to lead generation was reaching its limit.

“We were creating traditional lead magnets, but all we were really able to capture in terms of value exchange was an email address and a name,” he explains. “Asking for things like phone numbers became really tricky, so having meaningful follow-up conversations was difficult.”

It was this lack of insight that made it difficult to segment leads or understand where prospects were on their journey. Adam’s audience was also underwhelmed. Why? Because a generic download simply doesn’t build a great connection, and it rarely sparks action.

Adam knew he needed a smarter way to generate leads – one that delighted his prospects and gave Convertico useful, actionable data.

Solution: A diagnostic Quiz with real value

ScoreApp gave Adam the opportunity to turn things around in a big way. Instead of asking for data up front with nothing in return, he was able to create his ‘Scalability Quiz’ – a diagnostic scorecard designed to assess whether an expert business is ready to scale.

The Quiz asks strategic questions like:

• Do you have a team?
• What assets or systems do you have in place?
• What friction points might hold you back from scaling?

These diagnostic questions reveal valuable insight about a business’s stage of growth and give Adam the context for starting better conversations.

Prospects receive instant, personalized feedback they can actually use, and for Adam, he gets detailed data to tailor follow-ups, create bespoke advice, and decide who is ready for Convertico’s services.

As he puts it: “It adds greater value to them but gives us so much more insight to make more informed decisions about how we follow up.”

Why a personalized Quiz works better than a PDF

The Scalability Quiz is more than just a diagnostic tool that produces useful information. It creates trust, relevance, and a sense of connection that traditional lead magnets simply can’t match.

It provides:

• Higher perceived value: Prospects receive insights that are unique to their answers, not generic tips.
  
• Better data for Convertico: Instead of a flat email list, Adam now has perfectly detailed profiles for prospects.
  
• Tailored follow-up: Every single lead gets content and advice matched to their situation, which builds a solid connection.
  
• More time with the brand: Prospects spend longer engaging with Convertico, thus increasing conversion chances.

As Adam explains, “By adding value, I build connection, I build trust, they spend more time with me consuming my content, and that leads to much-better quality conversations.”

How the Quiz works in practice

Convertico’s Scalability Quiz creates an engaging experience that feels very personal.

Participants receive:

• A personalized results page that shows their readiness score and their key areas of strength and weakness
  
• A detailed PDF report with tailored guidance and actionable next steps
  
• Follow-up emails that speak directly to their answers and point them toward the right Convertico services.

The Quiz transforms client relationships from the beginning. Instead of feeling like just another contact on a list, Adam’s prospects now feel understood, and they get immediate value from the interaction.

Results: £60,000 from one campaign – and much more

The numbers that Convertico has achieved with its ScoreApp Quiz speak for themselves.

• One campaign saw 100 completions lead to £60,000 in revenue.
  
• A Convertico client used the same approach to grow their list from 0 to 1,000 subscribers in a single month.
  
• Being a listed ScoreApp Partner has brought Adam eight new clients worth £30,000, with more conversations ongoing.

And there’s been an ongoing ripple effect. Convertico’s sales process is now more efficient, more human, and more scalable. Leads are qualified automatically, and conversations feel relevant from the get-go.

The Partner advantage

An unexpected win has come from being an Approved Partner listed on the ScoreApp platform.

“The workflow that’s come back to me from that has been fantastic,” Adam explains. “I’m very excited by the number of opportunities and clients I’ve closed, but I can see where this is going and what the future opportunity looks like as well.”

For Adam, that visibility has directly boosted his authority in the industry. Prospects now see him as a trusted expert in lead generation who’s been endorsed by ScoreApp itself.

How you can do the same

Want to know how to replicate Adam’s approach? Here’s a framework you can follow:

1. Define your promise: Make your Quiz about something your ideal client cares deeply about and craft a great hook.
   
2. Ask strategic questions: Not just demographics, but readiness, assets, and potential friction points.
   
3. Deliver personalized insight: Use ScoreApp’s results pages and reports to make the value feel instant and specific.
   
4. Tailor your follow-up: Segment your leads by their answers and send bespoke next steps.
   
5. Stay human: Use highly personalized videos, emails, or calls that show you truly understand their journey.

This approach encourages subscribers to opt in through a high-trust experience that accelerates conversions.

Filtering leads isn’t about saying no

Yes, your Quiz will give you valuable data on your customers, but the real added value is in the superior emotional connection it creates.

Adam’s team saves time by filtering out mismatched leads, but more importantly, it now says yes to the right people far sooner. The team has more productive conversations, faster conversions, and happier clients who feel understood.

As Adam puts it: “I use ScoreApp as a lead conversion tool. It’s a diagnostic that lets me add value first. And by adding value, I build trust, and better conversations naturally follow.”

The future of Convertico with ScoreApp

Adam sees ScoreApp as a permanent part of Convertico’s growth strategy.

“I’m really grateful to ScoreApp for creating this opportunity,” he says. “It’s given me a way to demonstrate my capability, generate clients, and add value to people from the very first interaction.”

ScoreApp has transformed how Convertico generates leads, qualifies prospects, and builds trust – and the same approach can work for any expert-led business.

Want to qualify leads faster and serve customers better?

By using a ScoreApp Quiz at the start of Convertico’s funnel, Adam was able to focus his time on the right leads and have more meaningful conversations with people he could genuinely help right away.

If you want to attract better leads, convert them faster, and serve them better, why not start with a Quiz funnel? You can:

• Ask smarter questions
  
• Guide people to the right next step
  
• Deliver real value before they even become a customer.

Start building your own high-converting Quiz funnel with ScoreApp, and make your lead generation smarter, more human, and more effective.