Imagine planning the perfect quiz for your audience, creating it, launching it and… losing over HALF of your participants!
If you don’t optimise your quiz for phones and tablets correctly, that’s exactly what could happen.
Nowadays, 55% of all internet traffic comes from mobile devices. So, to set yourself up for success, you must make your quiz mobile-friendly.
I’ll show you how!
Tips for designing mobile-friendly quizzes
Overall, a mobile-friendly quiz:
- Flows smoothly and is easy to take, even on a phone
- Has a user experience and interface elements that are optimised for small screens and touch interactions
- Gives the full experience, just as if someone were to take it on their desktop
So, let’s look at the best practices to make your quiz mobile-friendly.
1. Responsive design
Your quiz layout must adjust smoothly to fit different screen sizes and orientations.
Think of your quiz text, images and interactive elements: they should always resize and reorganise themselves automatically to maintain both functionality and aesthetic appeal (and that’s what you always get with ScoreApp quizzes!).
For example, your participants must be able to read an entire question and all its different answers without anything getting cropped.
2. Simple interface
Does your quiz look cluttered on a small screen? Does it fill it with distractions? Then, your participants will probably abandon it.
Instead, make your quiz mobile-friendly and inviting by:
- Choosing a clean and straightforward design
- Using plenty of white space to help your audience focus on ONE thing at a time (like a specific question and its answers)
3. Usable buttons
If your participants select the wrong answer by mistake, they could:
- Get frustrated
- Give up on your quiz, especially if they can’t change that answer
And that’s extremely likely to happen on mobiles if your quiz buttons are tiny.
So, make them large enough to be tapped with a finger without accidentally hitting the wrong one.
With ScoreApp, from traditional questions to sliding scales and more, that’s always guaranteed.
4. Readable text
Does your audience need to enlarge your quiz page manually to read each question? Are they forced to squint because the colour of the text is too similar to its background?
Unfortunately, those are one-way tickets to Quiz-Abandonment Town.
So, make your quiz mobile-friendly and easy to complete on a small screen by:
- Limiting your amounts of text (you don’t want to overwhelm your participants!)
- Choosing a font, text size and colours that make it easy to read
On ScoreApp, you can customise everything about your question design!
5. Fast load times
Let’s face it: people haven’t got a lot of patience when browsing the internet, and even less if they’re doing it on a phone.
In fact, if your quiz takes longer than 3 seconds to load? You’ll lose a whopping 53% of your audience!
So, keep your loading time fast and make your quiz mobile-friendly by:
- Using your media wisely – Sure, images and videos will enhance your quiz, but they can also slow it down, especially on mobile devices. So, use them sparingly and optimise them for phones. For example, you should resize all your images and compress them with tools like TinyPNG
- Choosing a good quiz builder – If you run your quiz on a platform with poor performance? It doesn’t matter how strategic you get with your media: your quiz will still take ages to load. Instead, the best quiz software like ScoreApp is designed to load fast and smoothly
6. Simple answer options
On phones, typing = more effort.
So, unless they’re absolutely necessary, try and avoid or limit your open-ended questions. Instead, prioritise questions that are easy to answer on a phone too, like multiple-choice and sliding scales.
With ScoreApp, you can choose among 8 different question types: perfect to keep your audience engaged, smash your goals and create versatile mobile-friendly quizzes.
7. Swipe navigation
Most of the time, when using our phones, we’re scrolling and swiping. So, why should your quiz be any different?
The most basic quiz builders will force you to add tiny arrows or buttons to move to the next question. Unfortunately, this can easily mean losing your audience.
When building a swipe navigation quiz with ScoreApp, on the other hand? You’ll guarantee the BEST user experience because… your participants will get to do what they’re already used to!
8. Avoid pop-ups
How many times have you tried to take a Buzzfeed-style quiz but… given up because you were forced to sit through an ad after every other question?
Don’t do that to your audience!
Ads and pop-ups can be annoying on a desktop too, but they’re even worse on a small screen. Their X/close button is usually tiny and difficult to click on, and your participants might end up opening the ad by mistake (and getting annoyed).
So, avoid pop-ups. Or if you reeeeeeeally need to use one or two, make sure they’re not disruptive and can be closed easily.
9. Accessible design
Just because your quiz is easy to complete for you, it doesn’t mean it’s the same for everyone.
So, make it accessible to all users, including those with disabilities and visual impairments.
For example, you can do that by:
- Being mindful and prioritising readability when customising your question design (like using simple fonts and colours that pop)
- Using alt text for your images and media
- Ensuring that screen readers can navigate your quiz correctly
10. Feedback and error messages
If your audience gets confused or feels lost at any point, they might opt for the simplest solution: abandoning your quiz.
So, make it both mobile-friendly and intuitive by:
- Providing clear instructions (for example, ‘Submit your answer’ or ‘Enter your email address to receive your results’)
- Creating user-friendly error messages if something goes wrong (like ‘Oops, looks like you skipped a required question. Go back to it before submitting your quiz answers’)
11. Social sharing options
Whenever your participants share their results, you can reach even more people with your quiz.
However, you can’t expect them to do that if it means jumping through hoops or having to copy and paste the link manually.
Instead, make your quiz shareable on phones too by:
- Adding social media sharing buttons for various platforms
- Encouraging your audience to use them (e.g. “That was an incredible result! Go on: show off by sharing it with your friends, and see what they score”)
- Making the entire process intuitive and user-friendly
Of course, that’s all a breeze to set up with ScoreApp!
12. Test your mobile-friendly quiz on multiple devices
Don’t EVER leave it to chance!
When following the previous tips, you can create the most mobile-friendly quiz, but I always recommend double-checking this.
So, after getting your quiz ready, test it on different devices and browsers (you can do that easily with ScoreApp):
- Is your quiz actually compatible with what your audience is using?
- Are there any issues you should fix before launching it?
Create fun, engaging and mobile-friendly quizzes with ScoreApp
Now, you know exactly what to focus on to create a mobile-friendly quiz.
But why not make your life even easier with a quiz builder that was actually designed to work well on phones and tablets, too?
With ScoreApp, you can create a compelling and user-friendly quiz in as little as 3 minutes. The kind of quiz that looks good on any device, is easy to share and allows you to impress even more people.