Quiz Funnel Questions: What Types of Questions Should You Ask [+ Examples]

Quiz Funnel Question

People love taking online quizzes. It’s fun, they learn in the process and (if you use the right quiz software) then they get a score at the end to see how they’re doing.

If you can create a quiz for your business, then you can start generating more leads consistently.

How to come up with your online quiz questions

One of the key elements to a successful lead generation quiz is the questions you ask as part of your quiz.

The quiz questions you choose can either make for a fun, engaging quiz or a dull, boring survey. No one wants the latter, right?

And if you’re here, you might have already started thinking about your quiz and wondering, ‘what on earth do I ask people?!’

Online Quiz Question

In this article, we’ll walk you through the types of questions you should ask to make sure people love taking part in your quiz, and you collect LOTS of highly useful data. Win/win.

The different types of quiz questions

The trick with an online quiz is to keep people’s attention right through to the end.

If you ask the same kind of questions over and over again then people can get a little bored.

This is why you’ll want to use a variety of different questions throughout your online quiz to keep people interested and wanting more.

And there’s also a way of asking some questions that give you some really valuable information about your leads too.

The key is, you need a good balance of questions in your quiz to give you good data and keep your participant engaged and learning from the process.

Below, we’ve listed 8 different types of questions that will help you come up with your quiz questions.

Try to use a mixture of these questions throughout your quiz to make it fun, engaging and helpful for you and your visitor.

By the end of this article, you won’t be stuck coming up with your quiz questions ever again!

1. Light quiz questions

Within your quiz, try to ask a few easy-to-answer questions.

We call these “light questions”.

Light questions are effective when getting people to complete your quiz because they’re easy and don’t take much thinking about.

They also make it more fun and you want your leads to enjoy filling out the quiz.

Examples of light questions

“What do you prefer, Apple or Android?”
“Are you an early bird or a night owl?”
“Do you prefer Indian food or Chinese food?”

As you can see, Light questions are quick, easy and are fun to answer which is why you will want to include them within your lead generation quiz. Just make sure they are relevant to your quiz, and remember to keep them simple.

Things to beware of when using light quiz questions

Although light questions are a handy way to get people clicking, try not to use too many of them within your quiz. These simple questions can often be quite difficult for you to gather real, tangible data. If all you ask is light questions, then the results and scores could be wildly different based on people’s opinions.

When using light questions, you might need to adjust the weight of the scores occasionally. Some of these questions might not be too relevant to the overall result, in this case, you might choose to get rid of the scores entirely and mark all light answers as 0. The other option is to give these questions lower scores than other, more important questions.

2. No-brainer questions

“No-brainer questions” are another very helpful type of question you can include in your online quiz. These questions will help your visitor signal to you that they are interested in achieving an outcome. Much like “light questions,” they are often easy to answer, and they also give your visitor a small hint at how you might be able to help them.

Examples of “no-brainer” questions

“Do you want to lose weight”
“Would you like to increase revenue”
“Do you wish you had more time”

No-brainer questions can help your visitor get excited and keep them going right to the end of your quiz. They see their goal on the screen in front of them, and they want it. Who wouldn’t want to lose weight and increase revenue afterall.

Things to beware of when using no-brainer quiz questions

No-brainer questions are quite one-sided. It’s rare that people will disagree with the statement, and if they do, it usually means they haven’t read the question properly. This means that you shouldn’t put too much emphasis on the scoring of these questions. If 95% of the people select the same answer, then it shouldn’t impact the score too much.

A couple of these questions throughout your quiz should be enough to keep your visitors engaged and excited.

3. Challenge questions

Using “challenge questions” within your quiz will help your visitor stop and think about their answer carefully. This is a good thing. As humans, we all like to challenge ourselves and try to test our knowledge from time to time. Crosswords, puzzles and game shows are proof that we all love a good challenge.

Challenge questions also play a huge role in scoring your online quiz. The answers people give will help you assess how experienced or competent they are with certain topics. When reviewing your quiz leads, it’s easy to see a person’s knowledge level based on how they answer “challenge questions”. Be specific in how you score these questions because the data can really help your audience understand what areas they need to improve.

Examples of challenge questions

“Do you understand how property tax is calculated?”
“Can you clearly explain what Global warming is?”
“Would you know how to check your SEO score”

Things to beware of when using challenge quiz questions

Challenge questions are perfect for testing the knowledge level of your leads. However, you have to be careful of how challenging you make your quiz. You don’t want your visitor to feel like they are back in school taking an exam, that’s no fun. The best way to add challenge questions to your quiz is to scatter a few throughout to mix things up.

4. Scale Questions

Scale questions are used to identify where your audience “see themselves” or how well they think they are performing in particular areas. These questions allow your visitors to reflect on their own thoughts and actions and can help them identify what they might need to improve.

Simply ASKING Scale questions can genuinely help your leads work out why something is not currently working the way they’d hope.

Examples of Scale questions

“How good are you at sticking to a monthly budget? – Good/Bad/Terrible”
“How much exercise do you do each week? – Less than 1hr/Less than 3hrs/More than 3 hrs”
“How do you feel when you look at your logo? I love it/I hate it? It’s fine”

Things to beware of when using scale quiz questions

Scale questions are so helpful, they are easy to answer and you can learn a lot about your leads. However, scale questions are usually based on their opinion and although people are mostly honest, there are times when you might not agree with their particular answers. This is why you wouldn’t want to use scale questions for your entire quiz.

5. Discovery questions

Discovery questions are some of the most valuable questions you can ask as part of your quiz. The answer to these questions can help you decide who would make a great customer or client and who might not. You might be a little worried about including some of these questions in your quiz but I highly encourage you to do it because they’re incredibly helpful.

Examples of Discover questions

“What is your marketing budget over a 12 month period”
“Would you pay for group coaching”
“Would you be willing to invest money if it saved you 5 hours per week”
“What’s more important to you? Saving time or saving money?

Asking these types of questions will tell you which leads might be willing to invest in their business and who might not be the right fit. If you’re willing to ask the difficult questions now, then you won’t have to do it later if and when you speak to them. You already have that information.

Things to beware of when using discovery quiz questions

These questions provide super powerful information for you but be aware, you should use these questions sparingly. If you ask too many discovery questions it can feel less like a fun quiz and more like a sales appointment. Mixing in a couple of these questions is probably the best way to go when creating your lead generation quiz.

6. Information questions

Information questions are questions you would ask to help you understand more about your leads. They are mainly used to gather very specific information that you can use within your business. Asking information questions can help you how to improve or alter the way you market your business.

Examples of information questions

“How do you prefer to consume content? Video/audio/read”
“Have you ever paid for a fitness coach before? yes/no”
“How did you hear about us? Facebook, Youtube, Google, other”

These questions are not as important as some of the others we’ve discussed but they can reveal very interesting details that can help further down the line.

Things to beware of when using information quiz questions

As these questions don’t usually affect the overall score, be careful not to ask too many information questions. One at the end is ok (Maybe two if you really need to) but you don’t want your quiz to feel like a boring survey.

7. Sales questions

Have you considered asking some questions that will help you sell your products and services? When you want to sell something to your leads, the more information you have about them, the better. That’s where “sales questions” come in. You can ask genuinely helpful questions that also allow you to sell your services later on.

The better you understand a person’s needs, the easier it is to promote relevant products or services.

Examples of sales questions

“Do you know how to keep your website safe and secure?”
“Would you find it valuable to have ongoing regular coaching sessions?”
“Would it help if you had an accountability group to support you?”

As you can see from the examples, the answers to these questions will give you an idea of what your quiz leads really need. You’re also planting the seed with them and getting them to tell you how they will benefit from working with you.

Things to beware of when using sales quiz questions

Although sales questions are helpful to you and your team, they can sometimes be difficult to score. For this reason, you might want to ask fewer sales questions and be ultra specific about what you ask.

8. Desire questions

Desire questions are questions that help you understand your audience’s goals and targets. They give you an insight into what they really want. It’s important that you use your online quiz to present a potential outcome for your leads, that way they can imagine what success might look like for them.

Your audience will love these questions because it gives them a chance to think about the “bigger picture” and it gets them excited about completing your quiz.

Examples of desire quiz questions

“One year from now, what would you like your revenue to be?”
“What’s the most important thing to you? Money/Time/Freedom?
“How many customers would you need to be financially free?

As you can see, these questions are positive and fun to answer so they should absolutely be included in your quiz.

Things to beware of when using desire questions

Asking desire based questions offers valuable information for you, however, they can sometimes be difficult to score. Who’s to say which answer is right or wrong. It’s based on someone’s personal circumstances and what they deem successful might be different from someone else. For this reason, you might want to only include a few desire questions.

What now?

After reading this article, you now have some clear ideas as to what you can ask as part of your lead generation quiz. If you’d like to launch your own quiz today, click the button below and start a 14-day free trial.

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About the author
Martin Huntbach Head of SEO
Martin Huntbach
Head of Content

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