Insights
B2B Sales vs B2C Sales: What’s the Difference?
Some people will tell you that Business-to-Business and Business-to-Consumer are the same because they’re really just H2H (Human-to-Human). Believing this…
Data-led B2B Marketing
Insights
Use law firm market research to soothe your legal marketing pain points
Legal marketing priorities are moving away from more traditional methods to embrace the opportunities in our digital landscape. When people…
Insights
How to Avoid the 5 Biggest B2B Market Research Mistakes
Good B2B market research gives your business firm foundations for: Your business-critical decisions are informed by reliable data that saves…
Strategy
What B2B market research methodologies have maximum impact?
You know what you want to find out about your existing clients, prospects, new markets, and competitors. You know what…
Insights
Why Ongoing B2B Market Research Is Essential for Long-Term Growth
Economic, business, global, and customer journey landscapes are continually changing. Making decisions based on outdated or incomplete data constricts your…
Insights
How B2B Companies Can Leverage ScoreApp for Market Research Insights
ScoreApp is known for being brilliant lead generation quiz software. But it’s also a powerful tool for you to gather…
Insights
Best B2B Sales Funnel Metrics to Track & How To Improve Them
Many business owners fail to review and track the right metrics because they think it’d be too much effort. On…
Guides
The Ultimate Guide To Using Survey Data for Better Business Insights
Niche or industry aside, online surveys will help you uncover a treasure trove of invaluable data for making better business…
Insights
Understanding B2B Sales Funnel Stages to Boost Conversions
Your sales funnel is simply the entire journey your target customers go through to eventually buy from you, from becoming…
Guides
A step-by-step guide to conducting effective B2B market research
You know you should be doing some B2B market research, but you’re not sure where to start. Or, you were…
Guides
The Ultimate Guide to Conducting SaaS Market Research
Effective SaaS market research isn’t quite as straightforward as it sounds. You can’t do a taste testing platter, or hand…
Technology
9 Best B2B Market Research Tools to Validate New Ideas
Market research is how you sharpen new ideas in the market, not in your mind. Your internal team is so…
Marketing
How to Speed Up Your B2B Sales Cycle: 9 Game-Changers
Do you wish you could turn more leads into paying customers faster? You’re in the right place! Unfortunately, slow sales…
Inspiration
How to generate the best quality leads for your sales team
We all want more leads, right? Who wouldn’t? Generating consistent leads means your sales team always have new prospects to…
Customer Stories
Turning intangible metrics into actionable data
A Case Study with TJ Power, Founder Digital Mind a leading authority on digital health transformation “I win more clients…
Insights
How To Run Effective Data-led B2B Marketing
Marketing has changed drastically in the last few years. People’s perceptions over how much their personal data is worth have…