Main Street Millionaire: Codie Sanchez’s Guide to Wealth Through Boring Businesses
Codie Sanchez is one of the most influential business thinkers of the decade. Through her social media accounts, YouTube channel, and countless podcast appearances, she’s changing the way ordinary people think about wealth creation.
Her bold, disruptive philosophy teaches that by challenging the accepted norm and buying business that others overlook (in her words: the boring, unsexy ones), everyday entrepreneurs can become extremely wealthy.
Her book ‘Main Street Millionaire: How to Make Extraordinary Wealth Buying Small, Unsexy Businesses’ has sold over 150,000 copies in the first four months since publication and is a masterplan for spotting, buying, and scaling the kind of businesses that bring success.
So, why are we talking about Codie’s book? Because ScoreApp works so well as a tool to help anyone implement her ideas!
In this blog post, we’re breaking down Codie’s approach to lead generation, deal sourcing, and business acquisition… and looking at how ScoreApp can help you turn her Main Street ideas into serious money.
Who is Codie Sanchez?
Let’s take a look at Codie’s credentials. What was it that shaped her thinking and turned her into the powerhouse she is today?
She’s a former journalist turned Wall Street investor who now runs a media and investment empire. That empire has been built around one core idea—buying ‘boring’ businesses can build extraordinary wealth.
Codie is the founder of Contrarian Thinking – an online platform that teaches entrepreneurs how to acquire small but solvent companies with a consistent stream of revenue as a way to escape the modern day grind and create financial freedom.
She’s known for her direct, sassy style and her mission to make business ownership accessible to everyone—even people who feel they don’t fit the traditional profile of an entrepreneur.
It’s her mission to teach people how to:
- Escape the 9-5 grind by buying small local businesses
- Use creative deal structuring (like seller financing)
- Build cash flow without tech or venture capital
She walks the walk, too. Her portfolio includes laundromats, car washes, service businesses, and media companies – many of which she acquired for little or no money up front.
On her socials, Codie has:
It’s seriously impressive stuff, and people are listening.
Main Street Millionaire: What’s inside the book?
So, what’s in Codie’s book? Well, it’s not your typical business book. Main Street Millionaire is a completely different and honest approach to building wealth without having the next big idea or taking personal financial risks.
The core message is actually very simple:
“You don’t need to build a business. You can buy one that’s already profitable.”
Of course, we recommend you read the book, but here’s a handy breakdown:
1. Why boring is better
Codie makes a compelling case for buying “boring” businesses, such as HVAC companies, cleaning services, and laundromats, because they’re predictable, profitable, and they often get ignored by bigger investors.
She explains how to:
- Identify recession-resistant businesses in your area
- Spot motivated sellers who want out (these are often baby boomers retiring)
- Use seller financing to reduce your upfront investment
These types of deals aren’t flashy, but they actually generate consistent cash flow—and that’s the key to building wealth.
2. How to source deals
Codie looks at the deal sourcing process and encourages anyone to start with their local area, using strategies like ‘walk-up offers’, talking to brokers, or even searching Facebook Marketplace.
She shares:
- What to look for in local listings
- Red flags to avoid
- How to create a simple system to track your potential acquisitions
3. The 6-figure business checklist
One of the most actionable parts of the book is Codie’s 6-Figure Business Checklist. These are the criteria to use when you’re deciding whether a business acquisition is worth pursuing.
It includes:
- Monthly cash flow targets
- Recurring revenue potential
- Owner involvement (i.e.,can it run without them?)
- Customer concentration
And this is where ScoreApp fits in perfectly—we’ll explore this in more detail below.
4. Structuring the deal
The most revolutionary idea that Codie promotes is that you don’t need to be rich to buy a business.
She looks at:
- Seller financing (this means getting the current owner to fund part of the deal)
- Creative equity arrangements
- How to negotiate with confidence (even if it’s your first deal)
She also explains how to value businesses and avoid common traps.
5. Growth through systems
Once you’ve done your due diligence and bought a small business, Codie explains how to:
- Streamline operations
- Install automation and systems
- Delegate to managers or use virtual assistants
Her focus? To show you how to make the business work for you—not the other way around.
Use ScoreApp to put Codie’s advice into action
So, now to ScoreApp. Where exactly does it fit in and support these ideas?
ScoreApp is an essential tool to assist anyone inspired by Main Street Millionaire.
Why? Because it allows you to:
1. Generate leads for business acquisitions
You can use ScoreApp’s customizable templates to create an assessment-style quiz like ‘Is Your Business Ready to Sell?’ and promote it through Facebook, LinkedIn, or local ads.
This approach:
- Attracts business owners who are thinking about selling
- Captures contact details and motivation level
- Qualifies leads before you get on the phone
You can even segment user responses based on urgency, their cash flow, or industry and follow up with effective personalised email marketing.
2. Assess acquisition readiness
Codie recommends vetting potential new businesses before investing too much time, and so a ScoreApp assessment like ‘Is This a Good Business to Buy?’ is another great idea.
This kind of quiz would allow you (as a potential purchaser) to:
- Score a business based on Codie’s criteria
- Track opportunities all on one dashboard
- Filter deals fast and focus on high-potential ones
In a nutshell, using Scoreapp saves hours of admin time and helps you make smarter acquisitions.
3. Build a personal brand as a buyer
Codie makes great connections and sources new deals through the quality of her content.
If you want inbound leads, ScoreApp is the perfect tool to help you:
- Create engaging quizzes that showcase your expertise (e.g., ‘What’s Your Exit Readiness Score?’)
- Collect emails from potential sellers and use personalised marketing to build trust
- Position yourself as a knowledgeable, trustworthy buyer
It’s a really valuable way for you to attract deals that are on and off the market.
4. Add value to the business you buy
Once you’ve acquired a small business, ScoreApp is a great customer growth tool to increase its profits and value.
You can:
- Launch lead magnets to attract new customers
- Segment your audience and integrate email follow-ups
- Track which social media marketing channels bring in the most value
Codie is passionate about improving businesses through better marketing, and ScoreApp gives you the ability to do exactly that.
Codie’s most shareable advice
‘Main Street Millionaire’ is packed with quotes that double as great life advice.
Here are a few gems that stand out:
“The rich buy income. The poor buy things.”
“Don’t chase passion—chase predictable profits.”
“Be so good at boring things that people have to pay attention.”
Quotes like these are perfect inspiration for content marketing, and with ScoreApp you can build personalized profile quizzes around your ideas.
For example:
- ‘Should You Buy a Business or Start One?’
- ‘What’s Your Financial Freedom Score?’
By taking the lead from Codie, you can build the types of quizzes that will grow your email list of prospects and reinforce trust.
Why this book is perfect for ScoreApp users
If you’re a potential investor or a ScoreApp user, or you’re considering becoming one, Codie’s best-selling book is going to inspire you to think bigger about:
- Lead generation for buying or growing a business
- Segmenting and qualifying prospects
- Creating leverage through better automation and systems
Main Street Millionaire will give you the vision. ScoreApp is the perfect tool to help make it happen—and it’s free!
Whether you’re:
- A content creator looking to monetize
- An aspiring business owner looking for businesses with a solid cash flow
- A seasoned entrepreneur wanting to scale with systems
…this combination of strategy and technology will change everything.
A must-read for aspiring business buyers
Codie Sanchez has written a book that redefines modern entrepreneurship.
You don’t need a flashy startup idea. You don’t need millions in funding. You don’t even need to build something new.
You just need to know how to find, assess, and acquire small businesses that already work.
When you combine that fresh approach with a tool like ScoreApp you can easily source leads, build authority, and systemize your growth, and best of all, you have a shot at lasting wealth.
Ready to grow your business portfolio? Try ScoreApp for FREE today.
