Bag 100+ leads before launch day, like ZER Consulting Africa: From book launch to powerful lead magnet
Launching a book is great.
But to make sure your launch doesn’t just sit in inboxes (or, worse, real boxes, collecting dust), there are ways to build real momentum and connect with the people who really need what you’re offering.
That’s what ZER Consulting Africa wanted when they began prepping for the release of their founder, Adeolu Adewumi-Zer’s, book, Afro-optimism Unleashed.
The challenge? Build real buzz around their book and collect quality leads – without spending weeks (or a fortune) on ads or site design
ZER Consulting needed something that looked and felt good. A touchpoint for potential readers that was personal but powerful enough to provide a value taster of what the book had to offer.
Here’s how they did it:
- Picked two ready-made Waitlist Quiz templates
- Dropped in their Consultancy’s branding and a few thoughtful book teasers
- Then connected each Waitlist funnel straight into their CRM
From there, ZER Consultancy watched buzz for its book build organically, while collecting powerful data along the way.
The result was a smooth, engaging lead-gen journey for readers – and over 100 qualified sign-ups in just a few days.
“The feedback has been really great – people commenting on how wonderful the images look and how excited they are about the book coming out,” Adeolu says.
Adeolu was able to set up a fully branded, deeply engaging funnel that did the heavy lifting for her.
ScoreApp gave Adeolu something even more valuable than warm leads and book sales: rich data on their audience, that is now being used to tailor communication – and lead to better sales, continuously.
“The great thing for a math learner like myself is the analytics. I can look at the number of folks who’ve visited, who’ve dropped data, and track that daily, weekly – even across the entire life of the Quiz funnel.”
No developers. No agency. Just a couple of hours with ScoreApp’s clean, intuitive Quiz builder.
The takeaway: big wins without big spend
This wasn’t just a book launch. It was a way to give customers a reason to care, and get leads who actually do. Leads that tell you how to sell to them (via their Quiz answer data).
ZER’s Waitlist generated sales-ready leads with a value-filled asset: the book.
But whatever you’re launching (a product, service, or just an idea) your Quiz magnet can help you:
- Get people incredibly excited before launch
- Collect powerful data that actually helps you segment your audience – and sell the right things to them
- Do it all without hiring a dev or burning through your entire marketing budget on ads that go nowhere
Create a Quiz that integrates powerfully with the tools you already use, and start qualifying leads faster.
