Best AI lead magnet generator tools & how to choose

Any AI lead magnet generator tool will create your content fast, like a downloadable PDF or eBook.

However, if your end goal is more high-quality leads and sales, a standalone resource won’t cut it, especially when it’s a generic one nobody wants to sign up for. 

You need a strategic lead magnet that actually attracts your target audience, works with the rest of your funnel, and feeds into your products, nurturing and converting more customers.

So, to put that in place, you must first pick the right AI tool.

Don’t worry, though: you won’t have to fiddle with dozens of different ones to get there.

Here are the very best AI lead magnet generators and, most importantly, how to choose.

Top 5 AI lead magnet generator tools and what they’re best for

Each of these tools is better suited for a specific goal, and some can work together to make things even easier for you.

Let’s go through their main strengths, limitations, and focus, including practical examples.

1. ScoreApp: Best for building a full funnel that actually converts

ScoreApp is our quiz marketing platform, and we built it to help more businesses attract, engage, and convert their audience, making sales faster than ever before.

Most AI lead magnet generator tools only create the resource itself. Instead, we also give you everything you need to take care of what happens after someone accesses it, creating a full funnel that’s always working in the background for you.  

Strengths

• Strongest lead magnet format – Traditional lead magnets (like downloadable PDFs) are so generic, static, and overused that they no longer work as well as they used to. Their landing pages only convert at 3-10%, your success depends on your subscribers going back to your resource (and how many PDFs are sitting in your Downloads folder?), and everyone gets the exact same content. Quiz lead magnets, on the other hand, are dynamic, happen in real-time, and offer a personalized experience, tapping into your audience’s curiosity and desire for self-discovery. No wonder they convert at 30-50%
• Versatile quiz lead magnets – With ScoreApp, you can create all kinds of quizzes, like scorecards, readiness tests, profile and personality quizzes, assessments, and much more
• AI-powered and easy to use – Start from our intuitive drag-and-drop builder or customize the scroll-stopping templates in our library, letting our AI setup wizard guide you. Our AI assistant will save you even more time by helping you create your quiz content 
• Branding – Easily match your visuals (like colors, fonts, and images), impressing your audience with a professional and on-brand experience 
• Personalization – From logic jumps skipping redundant questions to custom results and even what happens after the quiz (more on that soon), your entire lead magnet experience will feel relevant and valuable for each participant
• Gathering data – Traditional AI lead magnet generator tools create static resources. Not only are they the same for everyone: it also means that you don’t learn anything about your new leads other than their name and email address. With a ScoreApp quiz lead magnet, on the other hand, you literally get to ask them questions to collect the data you need!
• Segmentation and pre-qualification – Use your participants’ answers to divide them into groups (for example, based on their job role, industry, biggest problem, or main goal) and identify your hottest leads, all automatically 
• Integrations to build a full funnel – ScoreApp connects with the tools you already use, like your CRM or email marketing platform. So, you can kickstart personalized sequences for each segment, nurturing them automatically until it’s time to recommend the best product, service, or next step for them. Basically, your quiz will be selling in the background for you!
• Marketing features – You get scroll-stopping landing pages and versatile features (like pop-ups) to make your quiz impossible to miss, integrating it with your marketing and reaching more people
• All-in-one platform – Build, launch, and host your lead magnet on ScoreApp. You also get built-in analytics and A/B testing features to understand how your audience is engaging with your quiz, showing you exactly what to tweak to improve it even further

Limitations

• Limited use – ScoreApp is perfect for any type of quiz lead magnet, and with certain plans, it’ll also turn it into a personalized PDF report for each participant. However, it’s not the right AI lead magnet generator tool for other types of resources
• Not an AI writing tool – Most AI lead magnet generators help you brainstorm ideas and write standalone content. That’s just not ScoreApp’s focus. However, it does include an AI assistant (for example, to help you craft relevant quiz questions), and it can work well with other tools like ChatGPT. We’ll show you how soon!

Example

A marketing agency wants to book more calls with qualified prospects. So, they use ScoreApp to launch a “FREE Content Marketing Scorecard for Small Businesses”. 

They set their criteria to segment their leads according to their score, connect the quiz with their email marketing platform, and automate different nurturing sequences packed full of tailored advice and sales enablement content.

They then send personalized messages to invite their hottest leads on a 1:1 consultation, referencing their quiz results and offering them to discuss their biggest challenges and untapped opportunities together.

Pricing

Freemium. Entirely free plan and paid tiers starting from $37/month

Launch your AI lead magnet today and for FREE with ScoreApp

2. ChatGPT: Best for fast lead magnet ideas and outlines 

You can use this popular chatbot in many different ways, but when it comes to treating it as an AI lead magnet generator, it’s especially handy for brainstorming and outlining your content. 

With the right input and approach (so, seeing it as a tool rather than outsourcing everything to it and trusting it blindly), it can speed up the process and remove both overwhelm and decision paralysis. 

Strengths

• Brainstorming and idea generation – ChatGPT can give you lots of lead magnet ideas and help you narrow down your choices 
• Outlines and content planning – It can also map out your lead magnet (for example, if it’s an eBook, it’ll show you what to cover in each chapter and give you bullets to stay on track)
• Writing – While we did include some AI lead magnet generator tools that are better suited for writing your content, ChatGPT can help with that, too

Limitations

• Only as good as your prompts – This tool can certainly save you time, but if you rush it and provide a generic prompt (like “Plan a 5-step checklist to help freelancers manage their cash flow”), you’ll get generic output. Instead, you must get clear on your overall strategy first and gather useful data. That way, you can include plenty of context when prompting ChatGPT, obtaining more targeted content.
  For example: “You’re a [type of expert] planning a lead magnet that will help you [goal]. This resource is for [target customers] who are struggling with [their problem] and who are motivated by [their goal]. With that in mind, [the action you want ChatGPT to help you with] and make sure you [direction, what to do, what not to do]”
• It doesn’t know your audience as well as you do – Your audience insights can literally make all the difference. Without them, ChatGPT’s recommendations can be generic or based on assumptions. So, you can’t expect your lead magnet to wow your real-life customers. If you haven’t got the right data, consider running a market research quiz before creating your lead magnet  
• Only for written content – While it can generate pictures, ChatGPT won’t help you create your full resource. So, you’ll need to pair it up with a visual design tool (if opting for a static PDF) or a platform to build and host your lead magnet (like a ScoreApp quiz)
• Risk of creating a generic lead magnet – ChatGPT is mainly used as an AI lead magnet generator for downloadable PDFs like eBooks and checklists. As teased before, though, these static resources are so limited and overused that they result in extremely low conversions
• No funnel – ChatGPT is a godsend to plan, structure, and potentially write your lead magnet. However, it won’t allow you to build a full funnel that keeps growing, nurturing, and converting your audience

Example

A business coach wants to grow her email list and generate higher-quality leads to then recommend the best package. Her target audience consists of entrepreneurs who are itching to move forward but are also feeling stuck and struggling to see the bigger picture.

So, she shares these insights with ChatGPT to come up with relevant lead magnet ideas (like “What’s Holding Your Business Back Right Now?”) and structure her content.

Rather than creating it as a static downloadable PDF, though, she then turns it into a dynamic quiz lead magnet with ScoreApp, providing a personalized experience to her audience and gathering more data to use in her marketing.

Pricing

Freemium. Free plan and paid ones starting from $20/month

3. Jasper AI: Best for polished lead magnet copywriting

Particularly popular among marketers and content creators, this AI lead magnet generator is better suited as a writing tool. So, you could use it to fill in the gaps (especially if you’ve already planned your structure with ChatGPT) and create your first draft. 

Strengths

• Handy writing features and templates – Jasper AI provides lots of templates to create different types of lead magnets (like eBooks and guides), saving you plenty of time
• Brand voice – You can upload your tone of voice guidelines to obtain copy that sounds like you
• Images – It’s not as advanced as AI lead magnet generators with a more visual and design-based focus, but it does offer options to include and edit images, complementing your lead magnet copy

Limitations

• It can sound “templated” – Yes, Jasper AI is one of the best AI lead magnet generators when it comes to writing the actual content, and it does take your brand guidelines into account. However, if you don’t review and edit what it gives you, you could end up launching a generic lead magnet that lacks a human touch 
• No funnel – Jasper AI can help you write the content for your lead magnet, and you can use it for the rest of your marketing and email sequences, too. However, it doesn’t let you build a full funnel to nurture your new contacts after they sign up for your resource. So, you’ll still need to do that separately
• Can be expensive for teams – While the basic plans can work well for solo professionals, you need to pay for each seat (and it adds up if you have a team) or get custom pricing for larger enterprise options

Example

A marketer at an eCommerce store wants to build momentum and grow their audience before the holiday season. So, they decide to create a “Holiday Gift Guide” that feels on-brand and appeals to their target audience.

After sharing their brand guidelines with Jasper AI, they start from a template to write the entire content. Then, they review it and optimize it to really connect with their human audience.

Pricing

From $39/month per seat

4. Canva: Best for designing your AI lead magnet

Canva is known as a graphic design platform, but it now comes with Magic Write, an AI-enabled writing assistant. 

So, it can be a convenient tool to create and design a full resource, especially short and visually-driven ones like checklists and simple guides.

Strengths

• Visuals and design – Given its library of templates and intuitive features, it’s one of the best AI lead magnet generators when it comes to the graphic design side of things. Even non-designers and beginners can create on-brand and professional-looking content easily
• Writing help – Canva Magic Write can support you when writing the actual content too, letting you upload samples of your tone of voice

Limitations

• Its AI writing assistant isn’t as advanced – Canva is a practical all-in-one platform to take care of both the design and writing side of things. However, because you have limited control over the style and tone, it’s not as strong as ChatGPT, Jasper AI, Copy.ai, or Writesonic. So, as well as reviewing and editing your content thoroughly, consider using it for shorter lead magnets rather than extensive resources
• Static lead magnets – With Canva, you can mainly create downloadable PDFs that are the same for everyone and don’t help you learn more about your audience. So, realistically, you can’t expect high conversion rates and results
• No funnel – This AI lead magnet generator tool also doesn’t help you with what happens after someone signs up for your resource (which is just as critical to get conversions)

Example

A fitness trainer wants to keep his audience engaged and turn more social media followers into email subscribers.

 So, he uses Canva to customize a template and then write and design a “Healthy Meal Prep Cheat Sheet”.

Pricing

Freemium. Free plan or $119.99/year with options for teams

5. Copy.ai or Writesonic: Best for speed and simplicity

We brought these AI lead magnet generators together because, if you’re prioritizing speed or aren’t the techiest, their templates and workflows will make things easier for you. 

So, really, it comes down to personal preference.

Strengths

• Good for non-writers – If you’re a skilled business owner or marketer but writing isn’t your forte, Copy.ai and Writesonic will help you translate your vision into an actual lead magnet fast 
• Templates and workflows – These AI lead magnet generator tools offer you lots of features to speed up and simplify the whole process

Limitations

• Not always “on-brand” – Compared to Jasper AI, these tools give you less control over your brand voice and overall writing style and tone. So, the chances are, you’ll need to edit your first draft a lot more 
• No visuals – These AI lead magnet generators don’t really deal with the graphic design side of things. Therefore, you’ll still need to find a way of turning your written copy into a polished resource 
• No funnel – Like most AI lead magnet generators, Copy.ai and Writesonic help you craft the actual content but don’t allow you to build a full funnel to then nurture and convert your customers

Example

An ad specialist wants to build brand awareness and attract more top-of-the-funnel leads. So, they plan a resource titled “The Complete Guide to Instagram Ads for Business Owners”.

They use Copy.ai or Writesonic to get to a first draft fast, editing it to fully match their tone of voice, fresh perspective, and audience language. Then, they turn it into a visual resource with Canva.

Pricing

Copy.ai: freemium and from $49/month. Writesonic: freemium and from $16/month

Consider using multiple AI lead magnet generator tools together

This will really depend on your goals and preferences.

Now that you’re clear on the strengths and weaknesses of the best AI lead magnet generators, it might make more sense to pick one or to use multiple tools together strategically. 

For example:

• Use ChatGPT for brainstorming and to come up with the right lead magnet idea
• Turn it into an attractive quiz lead magnet with ScoreApp, using our AI assistant to draft your questions and content fast while staying on track
• Connect your lead magnet with your email marketing platform or CRM, and use Jasper AI, Copy.ai, or Writesonic to write emails that nurture your new contacts automatically

Use ScoreApp as your AI lead magnet generator to build a full funnel 

Most AI generator tools can save you time and simplify the process, but they only help with the creation of your resource (often a generic PDF). If you want higher-quality leads and more sales, you need a system to stay in touch with your new contacts and upsell to them. 

That’s why we’re different. You’ll create an engaging quiz that attracts more people, gives you valuable data, and allows you to nurture each lead in a personalized way until they’re ready to buy.

If you’d rather rely on a fully automated funnel than a static resource that could end up gathering dust in your audience’s Downloads, start by launching your quiz lead magnet with ScoreApp today and for FREE.