How AI can help you create personalized lead magnets

With AI, you can create a lead magnet within minutes.

That’s great, of course… but it also means that more and more businesses are churning out generic resources nobody wants to sign up for.

What makes the biggest difference when creating an effective AI lead magnet, then? 

Personalization. Nowadays, 72% of customers only engage with marketing messages tailored to their interests.

So, if you want your AI lead magnet to bring you actual conversions, you must go beyond static PDFs and, instead, include your human insights and an element of personalization.

We’ll show you how you can do that in 5 simple steps.

And guess what? ScoreApp, our quiz builder and AI lead magnet generator, can speed up and simplify the entire process. 

How to create a personalized lead magnet with AI in 5 steps

We recommend aiming for the right balance: using AI to streamline your tasks but taking the time to include the human touch that’ll make all the difference. Here’s how.

1. Use AI to brainstorm 

Rather than developing the first lead magnet idea that comes to mind, start by getting strategic:

• What’s your main goal? – What exactly are you hoping to achieve by launching this personalized lead magnet? For example, it could be adding 500 relevant contacts to your email list every month, identifying your perfect-fit prospects, or booking more 1:1 calls
• Who is this lead magnet for, specifically? – Who are your target customers? What’s a small problem you can solve for them? What motivates them? AI can help you brainstorm all this. However, if you don’t share enough data, its output will be extremely generic or based on guesswork. So, if you haven’t got these audience insights, consider running a separate market research quiz first 

The right lead magnet is attractive for your target customers and works towards your goals, and you can certainly use AI tools like ChatGPT to brainstorm ideas and potential angles and titles. For example:

“You’re a [type of expert] planning a personalized lead magnet that will help you [your goal]. This resource is for [your target customers] who are struggling with [their problem], are motivated by [their goal], and [any additional audience insights you can share]. With that in mind, share some relevant lead magnet ideas.”

2. Finalize your lead magnet idea and format

Once you’ve picked an initial idea, you can use AI to refine it, getting hyper-specific so that it’s really strategic and relevant to your target audience. Don’t forget: the format of your lead magnet matters, too.

Most AI lead magnet generators only give you the written content for downloadable PDFs, like an eBook or checklist. They’re so generic and overused, though, that their landing pages convert at a tiny 3-10%.

And even after that, you’d still be relying on someone to go back to that resource and use it (and how many PDFs are gathering dust in your Downloads?). You also wouldn’t learn anything about your subscribers beyond their name and email address. So, you wouldn’t get to personalize the rest of their experience either.

Instead, the landing pages of ScoreApp quizzes convert at a whopping 30-50%. 

This is because quizzes offer a dynamic, tailored, and valuable experience, helping participants test their knowledge or better understand their situation. Because you literally get to ask them questions, you can then use their answers to personalize the rest of your funnel, too (more on that soon).

For example, a lead magnet along the lines of “Your SEO Scorecard” or “What Type of Entrepreneur Are You?” would achieve very different results depending on whether you create it as a static PDF or a dynamic quiz.

To give you an idea, this psychotherapist used ScoreApp to create an assessment-style lead magnet. She gained 1,200 new subscribers right after launching it and gathered precious data about each of them.

3. Create your personalized AI lead magnet

As teased before, the right AI lead magnet tools (like ChatGPT or Jasper AI) can help you structure your content and write the first draft, without getting overwhelmed or wasting time.

However, to get actual results and conversions, you must include the very thing that can set your resource apart from more generic AI lead magnets: a human touch.

This could be your perspective on that topic, stats gathered by conducting your own original research, relevant client stories, anecdotes, and so on.

So, when prompting AI, include as much as you can. For example:

“You’re a [type of expert] planning a lead magnet for [target customers] who are struggling with [their problem] and who are motivated by [their goal]. The topic is [lead magnet focus] and the format is [lead magnet format]. With that in mind, suggest a clear and effective structure for it, including [all your human insights].”

Once you have your written draft, you can use an AI design tool (like Canva) to turn it into an attractive and professional-looking resource.

With ScoreApp, on the contrary, you get an AI-enhanced all-in-one platform, with our AI setup wizard guiding you through the main steps and our AI assistant helping you create strategic content.

• Customize a quiz template, including your branding
• Add relevant questions and answers, keeping your quiz engaging for your target audience
• Add your scoring logic and segmentation criteria (for example, you might want to divide your participants into groups based on their biggest problem, job role, or turnover)
• Prepare compelling and insightful sets of results
• Customize a landing page template to “sell” your new lead magnet

Create your FREE personalized lead magnet with ScoreApp

4. Set up automations and personalized follow-ups

Having a strategic lead magnet is a crucial first step. What happens after someone signs up for it, though, is just as important. 

That’s why most AI lead magnet generators aren’t enough on their own: they only help you create content for the actual resource.

Instead, to smash your initial goals and turn more subscribers into paying customers, you need to plan a full funnel that nurtures them in a personalized way. 

Of course, ScoreApp can help! When you start with a quiz, you get to:

• Learn more about your new contacts 
• Segment them accordingly
• Connect your quiz with the tools you already use (like your email marketing platform or CRM) so that it works as part of a bigger system
• There, set up different email sequences to nurture your new leads. You can use AI tools like ChatGPT to draft them, but make sure you include your human insights, too (for example, talk about the problem each segment is struggling with, tell them why it’s your mission to solve it, send relevant tips, include sales enablement content, and share stories of when you helped customers who used to be in their shoes)
• Recommend the right product, service, or next step for each contact, like booking a 1:1 call with you

That way, the whole experience will feel valuable and personalized!

5. Launch and test your new lead magnet

By now, you have everything in place. So, it’s time to launch your personalized AI lead magnet, reach more people, and improve your funnel based on real-life data.

• Integrate your lead magnet with your marketing – For example, make it impossible to miss on your website, link to your landing page in your social media bios, send it to your existing subscribers, run paid ads, create new content around it, and keep using your lead magnet as your main call to action. From pop-ups to landing pages, ScoreApp gives you everything you need to promote your quiz in your marketing
• Optimize your lead magnet – After you’ve been running it for a while, check how your audience is engaging with it, and consider conducting some A/B testing, too. For example, are lots of people dropping off after the tenth question? Does one email sequence result in much higher conversions? With ScoreApp, you find everything in your dashboard: perfect to review individual submissions, spot overarching patterns, and base your tweaks on data rather than guesswork

Basically, your personalized lead magnet and nurturing sequences will always be running in the background for you, attracting and converting new leads. Nice one!

Combine AI and ScoreApp to build a personalized lead magnet that works for you

As long as you include your human perspective and audience data, AI is brilliant for coming up with relevant lead magnet ideas and speeding up the process, like getting to your first draft within minutes.

However, to keep generating new leads and conversions, you must go beyond static and standalone lead magnets: you need a full, strategic, and personalized funnel. That’s exactly what ScoreApp helps you build. 

Your AI lead magnet will be a compelling quiz that’ll keep attracting relevant participants, gathering data about them, and nurturing them in a tailored way, turning more of them into paying customers… all automatically!

Start by launching your personalized quiz lead magnet with ScoreApp today and for FREE.