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Steven Oddy

Steven Oddy

Cofounder

Posts by Steven Oddy:

10 Tips For Improving Your Financial Services Sales Funnel

10 Tips For Improving Your Financial Services Sales Funnel

18 Feb, 2025

The financial services sector has an annual growth rate of around 2.61%. It’s an influential industry in constant demand, which...

7 Ways to Use a Personality Quiz to Grow Your Business

7 Ways to Use a Personality Quiz to Grow Your Business

17 Feb, 2025

Personality quizzes are online tests revealing something about the participant’s character or preferences. Most business owners only see them as...

Top 10 B2C sales funnel mistakes and how to fix them

Top 10 B2C sales funnel mistakes and how to fix them

14 Feb, 2025

Your B2C sales funnel is the journey every prospect will go through before becoming your customer. Everyone will travel through...

How to Build a Quiz With Webhooks and ScoreApp

How to Build a Quiz With Webhooks and ScoreApp

11 Feb, 2025

A quiz helps you reach more people, keep them engaged, and collect data to nurture them in a personalised way,...

What Are Net Promoter Score Surveys?

What Are Net Promoter Score Surveys?

5 Feb, 2025

As a business owner, you know just how many factors go into running a successful business. You’re generating leads, making...

Top Mistakes To Avoid When Generating Leads for the Financial Sector

Top Mistakes To Avoid When Generating Leads for the Financial Sector

29 Jan, 2025

As a financial services provider, generating quality leads is no doubt at the top of your professional priority list. But...

Do I Need an Email Marketing Tool?

Do I Need an Email Marketing Tool? 

27 Jan, 2025

‘Do I need an email marketing tool’? It’s a fair question, and one that every business is likely to ask...

Smiling woman using a laptop beside illustrated marketing persona cards with star icons, representing audience segmentation.

Using Marketing Persona Examples for Better Marketing

23 Jan, 2025

Picture this: you know your target audience so well you’re able to create a specific persona around them that captures...

Smiling businessman in a suit holding a tablet, beside icons of a light bulb, hand, and bar chart representing financial lead generation…

7 Lead Generation Strategies To Build Trust as a Financial Expert

20 Jan, 2025

The financial sector is a competitive space. To cut through the noise and gain a competitive edge, building trust is...