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Steven Oddy

Steven Oddy

Co-founder

Posts by Steven Oddy:

Do I Need an Email Marketing Tool?

Do I Need an Email Marketing Tool? 

27 Jan, 2025

‘Do I need an email marketing tool’? It’s a fair question, and one that every business is likely to ask...
Smiling woman using a laptop beside illustrated marketing persona cards with star icons, representing audience segmentation.

Using Marketing Persona Examples for Better Marketing

23 Jan, 2025

Picture this: you know your target audience so well you’re able to create a specific persona around them that captures...
Smiling businessman in a suit holding a tablet, beside icons of a light bulb, hand, and bar chart representing financial lead generation…

7 Lead Generation Strategies To Build Trust as a Financial Expert

20 Jan, 2025

The financial sector is a competitive space. To cut through the noise and gain a competitive edge, building trust is...
Common Issues With Online Surveys (And How To Fix Them)

Common Issues With Online Surveys (And How To Fix Them)

15 Jan, 2025

Online surveys play a pivotal role in collecting customer feedback, connecting with market research insights, and improving employee satisfaction rates....
Use law firm market research to soothe your legal marketing pain points

Use law firm market research to soothe your legal marketing pain points

10 Jan, 2025

Legal marketing priorities are moving away from more traditional methods to embrace the opportunities in our digital landscape. When people...
Building Customer Loyalty for Your Fitness Business

Building Customer Loyalty for Your Fitness Business

1 Jan, 2025

The beauty in owning a fitness business is that your relationship with your clients is ongoing – and can be...
How B2B Companies Can Leverage ScoreApp for Market Research Insights

How B2B Companies Can Leverage ScoreApp for Market Research Insights

30 Dec, 2024

ScoreApp is known for being brilliant lead generation quiz software. But it’s also a powerful tool for you to gather...
The Ultimate Guide To Using Survey Data for Better Business Insights

The Ultimate Guide To Using Survey Data for Better Business Insights

23 Dec, 2024

Niche or industry aside, online surveys will help you uncover a treasure trove of invaluable data for making better business...
How much does automated lead generation cost?

How much does automated lead generation cost?

19 Dec, 2024

Businesses survive and thrive by bringing in leads, and automated lead generation makes being found by the right customers easier....