How Parentkind scaled revenue exponentially, thanks to ScoreApp
What happens when a national charity needs to roll out a complex accreditation process to 29,000 schools… with just 35 staff?
They build smarter.
Meet Parentkind, the UK’s leading parent engagement charity. Their mission is powerful: build stronger bridges between schools and families. Because when parents are involved, children thrive.
The challenge
With just 35 staff supporting over 30,000 customers annually, they set out to deliver:
- a national accreditation program
- for 29,000 schools
- with 325+ measures of success
They needed to turn a complex, resource-heavy process into something schools could complete independently, at scale. It had to be accurate, personal and fully automated.
Enter ScoreApp.
More than just a quiz or lead-gen tool, our software became the backbone of Parentkind’s innovation.
“Honestly, I just can’t speak higher of it,” says Cailean Cavallo, head of accreditation. “For us, it’s been really transformative.”
From complexity to connection
ScoreApp helped Parentkind convert a heavy manual framework into a self-guided journey powered by logic, scoring and personalization. Our tool now delivers up to 678,000 report variations, offering every school a custom roadmap to improve parent participation.
“We can help define the persona of a parent, so they can increase their self-knowledge and change how they support their child at home with homework,” says Cailean. “We can also help a school define a parent participation strategy in 15 minutes—one of 2.5 million different outcomes based on the selections they choose, within a highly complicated, research-backed framework we’ve constructed.”
The same applies to businesses: ScoreApp helps you identify pain points and deliver clear, actionable insights that build trust fast.
Data that drives change
Parentkind didn’t just need volume, they needed insight.
“The scoring mechanism is just adding color to black and white film, because what we’re really able to do with that is increase categories and scoring to personalize our users’ experience,” says Cailean. “The PDF report is just another universe.”
With ScoreApp, they captured nuanced responses through hundreds of questions without overwhelming users. They could instantly see where each school stood and what support was needed next.
Less admin, more impact, more revenue
From smart reminders to automated reports, ScoreApp helped Parentkind scale faster with less friction.
“We’ve made more revenue in the last 3 weeks, sustainably, than from some of our annual training programs,” adds Cailean.
Parentkind’s results:
- Faster delivery than year-long programs
- Higher engagement
- Increased revenue within weeks of launch
And they didn’t stop there.
“We’ve taken this from customer-facing to internal-facing: automated proposals, freelancer Assessments, and internal QA.”
ScoreApp now handles once time-consuming tasks through smart flows, saving time and boosting consistency.
ScoreApp helps you:
- Understand people better
- Build trust faster
- Turn insight into action
- And scale with less effort, cost and admin
When you simplify the complex and speak to people’s real needs, that’s when real transformation happens.
“ScoreApp is kind of only limited by your imagination,” Cailean says.
