Congratulations! You’ve built your quiz, and you’re excited to share it with the world.
But the big question is, how exactly do you share it to get the most traction?
Because truth be told, building a quiz is only part of the job (sorry about that). What you need now is a plan to launch and promote it successfully.
Luckily for you, in this article, I’m going to give you the ultimate quiz launch plan.
This will help you launch your quiz with a bang and maximise the number of leads you get.
Most of these points are also free or incredibly affordable too (always nice, right?)
Let’s get stuck in.
Email your current list with your quiz
I know what you’re thinking; why would you email your existing list with a quiz when you already have their data? Is there any point in getting them to take your quiz?
Quizzes are indeed great for lead generation, but they also have lots of other benefits too.
- Helping you re-engage your current email subscribers
- Finding out EXACTLY what your emailing subscribers are struggling with (so you can tailor your messaging to them)
- Encouraging your email subscribers to share your quiz with their audience
This is why you shouldn’t skip emailing your current list when launching your quiz.
The important thing to remember is you’ll need to email your list more than once. Yes, your quiz is really helpful and free, but people still need encouragement to take it. That’s why you should build an ‘email campaign’ when you launch your quiz for the first time.
You should send a series of emails that help promote it, and luckily for you I’ve shared a few ideas below.
1. Share an explainer video
Video works really well, especially if your email subscribers already trust you and are happy to consume your content.
Email your list with an explainer video and walk them through your quiz and why they should take a look. Within the video, you could show them:
- How the quiz works
- How long it takes to complete the quiz
- The benefits of taking the quiz
- Why you created the quiz in the first place
2. Share a quiz statistic
Once you start getting people to take your quiz, you’ll begin to collect lots of lovely data. So here’s your opportunity to take that data and share it with your list to encourage them to take your quiz too.
For example, if you have a health and fitness quiz, you could email your list to say, ‘40% of people sit for more than 4 hours a day without moving!’ and explain this has come from your quiz. Then encourage others to take the quiz to see how they score.
3. Share a testimonial
If you can, get some testimonials from those first people who took your quiz. Ask them what they liked about it and what they learnt from taking the quiz. This makes for excellent email content you can share with your subscribers. People like to know your quiz is going to be helpful before they take it themselves.
4. Explain why you launched your quiz
You’ve put a lot of time and energy into creating your quiz and delivering fantastic value to your audience. Now is the time to explain why you came up with the quiz idea. Your reasons behind this make excellent content.
Email your list and explain why you decided to spend a lot of time creating your quiz and what you hope to achieve with it.
Another reason for sharing your quiz with your current email list is that they are the people who are most likely to buy from you. You can use the quiz as extra helpful content to help you convert more leads into sales.
Share your lead magnet quiz on social media
This sounds like an obvious tip, but it can be highly effective if you do it right.
Below are three things you can do to help spread your quiz far and wide using social media.
5. Plan a series of social media posts
Sharing your quiz once on social media won’t really get you the results you need. So before you launch your quiz, plan out a series of posts for your chosen social accounts and post at least once per day for the first week after you launch.
This may seem like a lot, but some people won’t always see your posts, and others will need reminding more than once.
Throughout this article, you’ll get some ideas on exactly what you can say on social media to share your quiz. You could, for example, share an interesting statistic from the results, share the benefits of taking your quiz, use humour to encourage people to ‘take the quiz if they dare!’. Keep experimenting with different messages and techniques to connect with people and get them to take your quiz.
6. Do a live video on social media to promote your quiz
Live video is one of the best methods for getting views on social media. So when you launch your new quiz, think about going live on Facebook, LinkedIn or YouTube, where you can reveal your “Brand new FREE assessment tool”.
You can get people to take the quiz live and ask them to share their scores in the comments. This will help build momentum and boost engagement
7. Update your social media bios
Update all your social media bios with a link to the quiz. Whenever you share valuable content on social media, you have the potential to reach more people. If those people resonate with your content, they might want to find out more about you and then click the links in your bio. By using the quiz within your bio link, you’ll get more leads, help them solve their problems and increase your authority in the process.
Ask others to share your quiz
As the saying goes, if you don’t ask, you don’t get. Therefore, one of the most effective ways to promote your quiz is through word-of-mouth. It’s much easier to get traction if other people talk about your quiz (and not just you!)
Below I’ve listed two ways to get other people to share your quiz for free.
8. DM your closest connections about your quiz
Who are the top ten people you could message right now who would share your quiz without a second thought? Write a list of them and send them a personal message. Something like this works well:
“Hey Jenny, you might not have seen this, but I recently created a free tool that allows entrepreneurs to assess how successful they are by answering ten simple questions. I’d love to get your thoughts on this, and if you think your audience would find it valuable, then I’d really appreciate it if you could share it with them. It’s 100% free.”
9. Use your personal social media profile (rather than your business profile)
There is nothing wrong with using your personal social media accounts to ask for shares. Your personal account often gets far more reach than your business accounts, so it makes sense to post there too. Here’s an example of what you could say:
“As you might have seen, we recently created a free online tool that will automatically assess your personal finances and tell you how to save more money.
People are finding it super helpful, and I’d really love it if you can share it so we can help more people save money.”
Run an online launch event
Launching a new quiz is exciting. When you first launch, you have an excellent opportunity to build on that excitement and get your audience involved using a launch event. The more people who participate, the more successful your quiz will be when you launch. You could run this event over Zoom or on Facebook live, whatever works for you.
Below I’ve broken down a few ideas to help you plan a successful launch event.
10. Promote the event well ahead of time
Set a date at least 1-week in advance of your event, so your audience has a chance to plan and make sure they’re available. Also, don’t forget to email them a few times leading up to the launch event, so they don’t miss out.
11. Make the quiz launch event feel VIP
People love surprises, and one of the ways you can get people to attend an online event is to keep an air of secrecy and exclusivity to the event. You can tell your audience that there will be some surprises and bonuses for anyone who’s there live for the “big reveal”. And then use that opportunity to tell them about your brand new quiz.
12. Ask relevant guests to speak
You could ask a couple of friends or clients to participate in the online event. They will be able to share their story live and tell everyone how you’ve helped them using advice and guidance that’s relevant to your quiz.
As you can see, when you create an event around the launch of your quiz, it builds excitement and you’re likely to have more people attend.
13. Deliver real value throughout the quiz launch event
Getting people to attend live for your quiz reveal is awesome, but also remember to give value too. Make sure your audience leaves with some new knowledge they can implement.
You can base this on your quiz theme or topic. For example, if you’re launching a quiz on “writing a book”, you can give away some handy book writing tips and tools on this live call.
Free bonuses for the first leads who complete your quiz
One of the best ways to launch a new quiz successfully is to reward those who take action first. So, for example, you could give something exclusive to the first 100 people who fill out your quiz.
Below, I’ve listed a few ways you can reward your most eager quiz leads.
14. Offer exclusive content
Once somebody has completed the quiz, you could send them some extra content to help them achieve their goals. Things such as, a free copy of your book, a PDF guide or video recording of a presentation you’ve done. Free content like this will help you build more trust whilst educating your leads at the same time.
15. Free live training
You could offer access to an exclusive live training session for the first few people who complete the quiz. Of course, this would mean you have to give up some of your time, but it could be worth it if you have additional products or services to promote later on.
16. Offer discounts on products
Another thing you can do is offer special discounts on your existing products or services. You can do this to incentivise new leads whilst also making money in the process.
It doesn’t have to be a huge discount but it could be the difference between someone taking the quiz or not.
Run Facebook ads to your quiz
You’ve probably already thought about running facebook ads to promote your quiz. However, you might not know exactly how to do this effectively (and without spending a fortune!)
Below I’ve broken down two ways you can advertise your quiz using Facebook that won’t break the bank.
17. Facebook Retargeting Ads
One of the more cost-effective ways to use Facebook advertising is to retarget people who have already engaged with your content. Maybe they’ve been on your website or watched some of your Facebook video content. Facebook will allow you to advertise your quiz to these people directly.
18. Run Facebook ads to people on your email list
Another cheaper option when using Facebook ads is to advertise your quiz to people who are already on your email list. You can upload a file with all of your contacts directly to Facebook and target these people directly.
Using both these methods means you are only spending money targeting people who already know who you are, which means the audience is much smaller and more receptive.
Create an exclusive FB group for people who completed the quiz
For anyone who has taken your quiz, why not invite them to an exclusive Facebook group? This group of leads are likely to be super engaged and happy to discuss their results with others.
Within the group, you could also try and get members more involved and engaged, which will help increase visibility on Facebook. I’ve listed a few things you can do to boost engagement below.
19. Ask members to share their quiz results
Create a “Welcome” post and pin it to the top of your Facebook group. Within this post, you can ask people to share their results, so you know what they are struggling with.
This will help you get a better idea of how you can help your community with future content.
20. Run regular challenges
If you’re looking to boost engagement within your group, why not run small challenges for your members. Ask them to take specific steps as part of the challenge that will help them improve their scores. The more successful your members are, the more likely they are to recommend your quiz and your services to others.
21. Run weekly training sessions
To help your group get better results, why not run regular web classes to help them improve their score. Each week you could share a new tip on how they can increase their chances of success.
One of the best ways to promote your quiz is to use your connections and network. Think about the people you know who already have an audience who could help share your quiz.
Try to think about 5 key people you could approach who have a loyal audience or following on social media. These could be business friends in the same industry or even in a completely different industry. As long as they have a relevant following, they could help you get more eyeballs on your quiz.
Below I have broken down a couple of different ways you could work together that are beneficial for you and them.
22. Exchange a promotion
You could offer to do a promotion exchange which means the person would promote your quiz and then you will promote something similar of theirs to your audience.
This could be a simple exchange that doesn’t require any money to change hands and instead acts more as a mutually beneficial agreement. They share your quiz lead magnet and you share their lead magnet.
Just be aware that your audience is different from theirs and you may have a larger, more engaged email list than they do. So try to establish a simple agreement that means both parties get an equal deal during the promotion.
23. Offer to pay for leads
It sounds simple enough right? One of the quickest and easiest ways to attract more leads to your quiz is to pay for them. I’m not talking about throwing money around for the sake of it. I’m talking about being ultra specific in who you pay for your leads.
If another business owner has a relevant audience and is trusted by that audience, why not reach out to them and offer to pay for a promotion. It’s far easier and cheaper than trying to advertise to a cold audience. It may also work out cheaper than Facebook ads.
Here are a few things to consider before approaching anyone:
- How much can you afford to pay for each lead?
- How big is their email list?
- How will they be promoting your quiz?
- What assets will you need to provide them with to make the promotion successful?
- When will you pay them commissions on the leads?
When you offer to pay for a promotion like this, it’s important that you plan it carefully so you limit your financial risk and increase the chances of success.
Share the initial data from your quiz
People LOVE stats. This is where your quiz comes in handy. Using the information you gather from your first 10-20 leads, you can share some insights within your content. The people who have not yet taken your quiz will be able to see how others have scored and this will remind them to also take the quiz if they haven’t already.
But how can you share the initial data from your quiz?
24. Create social media posts
Create some social media content using the data you have available. You can use a variety of social posts such as basic text posts, images and video. Here are a few prompts to help you get started.
“5 surprising insights from successful fitness pros”
“The number ONE problem facing dentists like you”
“The MAIN reason wealth advisors fail”
With each of these posts, you can share truthful data with your audience while also making it intriguing.
25. Create blog content
Creating blog content is one of the most cost effective ways to market your business and your quiz. Using the results from your quiz software, you will be able to share valuable insights on your blog that could help your audience.
You could create a number of articles such as:
“Survey results – How much do fitness coaches really make per year”
“New report – How dentists are generating leads 2022”
“Best wealth advisors tools – Highest Rated 2022”
The information from your initial findings makes for really interesting content. Especially because it’s data driven.
Original research is also HUGELY beneficial for SEO. If you’re the only one in your industry producing your findings then it’s likely you’re going to rank well and get some backlinks to your website too. A handy little bonus!
26. Create video content using the data
People love video content so it makes sense to include this initial data into short videos or reels. You could even consider using one video per quiz question to share the results over a few days or weeks.
You could create video content such as:
“We asked our fitness coaches how much they charge per hour… here’s what they said…”
“How many dental clients do you see per day on average? Check out others said in this video…”
“What’s the typical yearly growth for people who invest in the stock market? Here are the results from other wealth advisors…”
The answers to these questions in your quiz are interesting and people like to know how their situation compares with others in their industry. By sharing these results, you’re likely to get more clicks, plays and comments.
Add your quiz to your website
Your website is your online home and is the main place people go to find out about you, your products and your services. By making your quiz a prominent feature on your site, people will be able to take it and get some value before they get in touch and buy from you.
Below, I’ve listed a few ways to increase quiz leads using your website:
27. Adding a promotional banner
Adding a promotional banner or ‘header bar’ at the top of your website is a great way to encourage your website visitors to take your quiz. It’s not too intrusive (so not annoying!) but it still makes people aware of your quiz.
There are many tools available to help you add a promotional banner to your website. If you’re using WordPress, there are numerous plugins you can use. Or you can get your web developer to create something for you.
28. Add to your content (and past content too!)
One of the EASIEST ways to get more sign-ups to your quiz is by adding a link to within your content, such as blog content or podcast show notes etc. Go through all your past content too and add a link to your quiz.
You can add a simple link or go even bigger and add a colourful, call-to-action to your content that promotes your quiz. Just like the example below. This is slap-bang in the middle of a blog post.
29. Add a button to the hero section of your homepage
The first third of your homepage is ‘prime real-estate’. It is the section your web visitors are going to pay the most attention too. That’s why it’s a good idea to have your main call-to-action button link to your quiz. That way, you can capture your website visitors and transform them quickly into leads.
And if you’re worried about them not finding their way back to your website, you can always make sure your quiz opens in a new tab, so people can easily find your website after they’ve taken your quiz.
Now that you have 29 ways to launch and promote your quiz successfully, we have no doubt you’ll get more leads and more sales.
FREE Launch Bundle
We have created something pretty special for you. Below is a link to a FREE Launch Bundle that includes:
- Printable PDF Checklist
- An Interactive Digital Checklist
- Launch plan straight to your inbox
If would like access to these bonuses, click the link below and we’ll send them straight to your inbox.