What is Quiz Marketing and how can it help you get more leads and sales?

Quiz Marketing

Have you heard of the term “Quiz Marketing” before?

You might have, but you might not know exactly what it is or how it might benefit you and your business.

More and more business owners are talking about using quizzes to grow their audience and attract more leads and sales. In this article, I’m going to tell you exactly how they’re doing it and how you can do this too.

What is quiz marketing?

Quiz marketing is a relatively new (and fun) lead generation strategy. Instead of using a traditional lead magnet such as a free PDF in exchange for someone’s contact information, you would use a Quiz. Lead generation quizzes tend to be a lot more successful than other lead generation strategies which is why more business owners are using them.

Why should business owners use quiz marketing?

As a business, getting and keeping customers is vital but often, people don’t buy from you the first time they hear about you. They usually need to consume some content first to be sure you can help them. A quiz can help you do this in a number of ways.

Quiz Marketing Leads

There are also many other reasons you might want to consider using a quiz within your business.

  • Quizzes convert much better than other types of lead magnet which means you get way more leads for the same amount of effort.
  • Quizzes and assessment tools can deliver a mountain of value to your prospects, in turn this will increase their trust in you and they’ll be much more likely to do business with you in the future.
  • Once you’ve set up the quiz, it’s practically automated. You don’t have to touch it and the leads will continue to roll in day after day.
  • Using a quiz also helps build your authority with your prospects. If you are assessing people and diagnosing issues it shows that you care. If you are then offering solutions to those problems then it shows you’re an expert. Who doesn’t want to be seen as an expert right?

Those are some of the reasons that you might want to consider using quiz marketing in your business.

How does quiz marketing benefit prospects?

Imagine someone lands on your website and they see that you offer a free PDF in exchange for your email address. What do they think?

Maybe they think:
“Another free PDF I probably won’t read”
“How does this apply to me and my needs?”
“Am I going to waste my time reading this and only get vague advice?”

Now imagine this… They land on your website and see that you offer a FREE assessment tool that will help them understand what areas they need to improve and get specific guidance based on the answers they give.

They might be thinking:

“Wow, this is different”
“Something that’s personalised to my needs would be helpful”
“It only takes 2 minutes so what do I have to lose?”

Your prospects are far more likely to want advice and suggestions that are tailored to them than they are a vague PDF or video that’s the same for everyone.

This is why quiz marketing is so effective.

How to build a quiz

A successful quiz includes 4 specific elements, without these 4 parts, your quiz will likely not be as successful.

1. Quiz Landing page

To attract more leads you need a really good landing page. You have to convince your visitors that it’s worth giving up their time and attention to take your quiz. There are a few things you can do to get more leads such as:

  • A clear and obvious headline that tells people exactly what they’re going to get
  • A list of benefits that tells your visitors why they should take the quiz
  • A large call to action button that entices your audience to click
  • A selection of testimonials from people that have already taken the quiz
  • Some information about you so your visitors see you as an authority

These are some of the things you can include on your landing page that will help you convert more visitors into leads.

2. Quiz questions

Quiz Marketing Questions

Some of your leads will start your quiz, but won’t finish it. They’ll drop off part way through, which is frustrating because you won’t get all of their answers. The main reason for drop-offs is the questions you ask. Some quizzes can often feel dull and boring. To avoid this consider using the following tips:

  • Use simple language with your quiz questions so your audience don’t get confused
  • Use a mix of easy and difficult questions to keep your audience interested
  • Use multiple choice questions to make clicking fast and easy
  • Show your personality throughout the quiz using the copy. This will make your quiz more fun and relatable.
  • Use scoring categories for your questions so you can deliver dynamic results that are more tailored to their needs

3. Results page

Once someone has completed the questions, you then take your visitor to a results page. This results page tells your audience their score and more information about the answers they gave as part of the quiz. Now is your opportunity to deliver amazing value. Here are some ways you can do that:

  • Show your visitor how they scored so they can gauge how well they did
  • Give them a breakdown of the key areas you scored them against and more details about each area
  • Provide guidance on how your visitor can improve their score. You can do this as a quick win for each section if you use categories
  • A call to action that encourages your visitor to take the next step with you

4. Make an offer

Once someone has completed the quiz and received their results, what would you like them to do next? You have delivered amazing value as part of your quiz and you’ll need an offer that helps your visitor move forward and do business with you. Here are some ideas about what you can ask them to do:

  • Buy one of your products that will enable them to get results quickly. This could be a course, a book or a coaching call
  • Book a call with you or one of your team members to introduce them to a product or service you offer
  • Register for an event or workshop that you’re putting on that will build more trust with your audience.

If you can get enough people to take your quiz, then you’ll have more people complete it and take you up on your offer on the results page.

Marketing your quiz

In order for your quiz to be successful, you have to promote it. Even if your quiz is super valuable and free, you can’t expect a flood of new leads without some promotion.

Marketing Promoting Quiz

Quiz Marketing Techniques

There are many techniques you could use in order to promote your quiz effectively. Below, I’ve listed 3 ways you can market your quiz so you can attract more quiz leads and sales.

Add your quiz to your website

Your website is your online home. It’s the place your prospects go before they decide to buy from you. This is why it’s important to include multiple buttons and links to your quiz throughout your website.

Before someone buys from you, they often like to look around your website and they tend to check out some of your resources and content. This is where your quiz comes in handy.

Market your quiz on social media

There are many ways you can use social media to draw attention to your quiz. All major social media websites allow you to include a link in your bio which you can use to promote your quiz.

It’s much more effective and interesting to say “take my quiz” in your bio than it is to simply say “Visit my website”

You can also continue to promote your quiz every week on your social feeds and stories in order to engage more people.

Use SEO to promote your quiz

Search engine optimisation is another great way to attract more leads to your quiz. You can optimise your quiz landing page so that it appears higher up on Google search results.

People are constantly searching for words and phrases around what you do. They are also searching for quiz related keywords such as “Rate my” “Grade my” “How good is my…”

In this article, you’ll learn how you can optimise your quiz for search engines and attract more leads without paying for advertising.

Get started with Quiz Marketing?

Now that you understand what quiz marketing is and what it can do for your business, why not sign up to a 14-day free trial and get your quiz set up today.

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About the author
Martin Huntbach Head of SEO
Martin Huntbach
Chief Marketing Officer
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