From book launch to lead magnet: ZER Consulting Africa’s ScoreApp success
Launching a book isn’t just about getting it out into the world. It’s about building momentum. Starting conversations. Connecting with the people who need to hear your message most.
That’s what ZER Consulting Africa wanted when they began prepping for the release of their founder, Adeolu Adewumi-Zer’s, book, Afro-optimism Unleashed.
The challenge: build hype and gather leads without spending weeks (and tons of money) on design or back-and-forth emails.
They needed a touchpoint for potential readers that didn’t just look good, but felt good. Personal, professional, and powerful enough to capture interest, start meaningful conversations, and turn curiosity into book orders.
Cue ScoreApp: two quiz funnels (that Adeolu made effortlessly on her own), one powerful book launch, 100+ qualified sign-ups within days.
“The feedback has been really great – people commenting on how wonderful the images look and how excited they are about the book coming out,” Adeolu says.
Adeolu was able to set up a fully branded, deeply engaging funnel that did the heavy lifting for her.
The results
Adeolu not only has stellar reviews from users but a growing list of warm leads.
But it wasn’t just about looking good. ScoreApp gave Adeolu something even more valuable: insight.
“The great thing for a math learner like myself is the analytics. I can look at the number of folks who’ve visited, who’ve dropped data, and track that daily, weekly – even across the entire life of the Scorecard.”
And, yes, Adeolu built both Waitlists herself.
No developers. No agency. Just a couple of hours and ScoreApp’s clean, intuitive builder.
The takeaway: big wins without big spend
This wasn’t just a book launch. It was a proof point that ZER Consulting Africa could lead with value, build genuine excitement, and generate sales-ready leads without burning out their team.
And now, the same framework is being used to nurture those leads into long-term clients.
If you’re launching a product, service, or even just an idea, ScoreApp can help you:
- Make a brilliant first impression
- Connect meaningfully from the first click
- Collect the data that actually helps you sell smarter
- Do it all without hiring a dev or burning through hours
You don’t need a massive budget or a big team. Just the right tool.
