Get First-Hand Research Data in 5 Simple Steps With Scoreapp

As a small or medium-sized business, it’s hard to build authority and stand out in a sea of competitors creating content around similar topics. 

That’s why crafting an original research report is one of the most effective ways to establish credibility and position yourself as a thought leader while engaging your target customers.

Sadly, traditional data collection is either:

• Ridiculously expensive (if you outsource it to agencies)
• Messy, time-consuming, and overwhelming (if you do it yourself without the right tools and systems)

But guess what?

With ScoreApp, you can easily collect valuable data to inform the creation of your original report, without a big budget, long processes, and complicated systems.

We’ll show you how you can go from “no data” to “publishing your primary source research” in 5 steps.

What difference can original research make for your business?

By producing an original research report, you will:

• Boost your brand credibility and trust by bringing something new and unique to the table, packaged around a fresh angle 
• Stand out from competitors who prioritize more generic or opinion-based content
• Learn all there is to know about your audience and uncover key industry trends (no more guesswork)
• Use your new data to stay in touch with your survey participants and nurture them in a more personalized way, turning some of them into customers (before your new report is even ready!)
• Improve the SEO of your business website, especially because original reports are a magnet for backlinks
• Attract media attention and secure more PR opportunities
• Create fresh and data-backed content around it, reaching and converting even more target customers

In other words, you’ll establish yourself as an industry leader while unlocking many more benefits along the way.

ScoreApp’s 5 steps to creating original research that boosts your business 

Now you know just how much of a difference your original research report will make, but how can you gather the right insights for it?

With ScoreApp’s help, of course! Data collection just got better, and it’s a lot simpler than you think (pheeeew).

Step 1: Build a compelling survey or quiz

A common original research pitfall? Failing to collect enough data.

It usually happens because you’re not promoting your survey properly (which we’ll cover in the next step) but also because your audience isn’t motivated to take part. And if you’re sending them a boring and impersonal survey… we can’t really blame them.

Instead, with ScoreApp, you can consider two main approaches:

• Wowing your audience and keeping them engaged with a more visually attractive and user-friendly survey, leading with why their contribution matters (people love to help IF they understand this!). For example: “Unfortunately, the coaching industry isn’t regulated, and we want to change this, making it more transparent and ethical. Can you share your experience as a coach (confidentially) to help us get there?”
• Offering them a quiz, giving them something valuable, too: personalized results that help them better understand their situation. For example: “Share your experience as a coach to help us make this unregulated industry more ethical. You’ll discover your coaching profile and receive tailored advice to play to your strengths”

Either way, with ScoreApp, creating your actual first-hand research survey or quiz is a breeze:

• Customize a template – While you can choose to start from scratch with our intuitive drag-and-drop builder, you also have plenty of strategic and professional-looking templates to choose from, both for the survey itself and its landing page. Then, tailor them to match your brand, angle, and goal. Easy! 
• Add your questions – Aim for 5-15, and keep your participants engaged with different formats (like yes or no, multiple choice, sliding scales, open text, and more). This will also help you collect both qualitative and quantitative data for your original research. Why not make the most of our AI assistant to create the right questions for your survey goals?

Step 2: Get it in front of the right people

Your target audience can’t take your survey if they don’t know it exists. So, to get as many responses as possible, you must promote it properly.

Luckily, ScoreApp facilitates this by connecting with the platforms you’re already using and giving you tools to:

• Make your survey landing page impossible to miss – For example, you could add it to your website, use sign-up forms and pop-ups, and link to it in your social media bios 
• Share it in your marketing – Send your survey to your existing email subscribers, create new content around it, link to it in your blog posts, and consider directing paid traffic to your optimized landing page to reach even more people faster 

Step 3: Collect valuable data automatically

Once you have this in place, ScoreApp will start doing all the heavy lifting for your data collection. It will:

• Capture your participants’ contact details – This will allow you to stay in touch, retarget them if they don’t complete your survey, let them know when your report is ready, and nurture them, getting them in the habit of engaging with your business (and turning some into paying customers!)
• Collect and process their insights – Whenever someone finds and completes your survey, ScoreApp will register their submission and answers, bringing everything in one place (more on that soon)

Step 4: Build your report using your ScoreApp data

Forget about doing everything manually, which would be incredibly time-consuming and could lead to human error.

ScoreApp comes with in-depth but intuitive analytics. In your dashboard, you can easily go through all your survey submissions, spotting key trends, patterns, and insights. 

You’re now ready to use them to create your data-driven report!

Step 5: Share your original research report, positioning yourself as a thought leader

Once you’ve used your ScoreApp data to create your original research report?

• Publish it on your website – You can do this publicly but we usually recommend treating your report as a lead magnet. That way, you get to stay in touch with more of your target customers. So, ask them to share their contact details in order to access your original research for free
• Send it to your email subscribers – Consider sharing it with your survey participants before everyone else. After all, it’s thanks to their insights that you got to this report! In fact, how about offering them something to thank them, like a time-limited discount?
• Talk about it in your marketing – From your blogs to your social media posts, create fresh content around your primary source research, and direct your audience to your report. You’ll start being seen as a thought leader who brought a fresh perspective to their industry!

Why ScoreApp is the perfect tool for your original research

Let’s face it: most small and medium businesses haven’t got the budget for research agencies charging thousands for a single report, and they (rightfully) don’t want to waste days or weeks doing everything manually.

That’s why, with ScoreApp, original research becomes affordable, simpler, and more effective at the same time. You get:

• A generous free plan and various tiers for all needs and budgets, making original research accessible for everyone
• Features that help you save time, reach more people, collect valuable data, and analyze it, informing the creation of your report

Your first-hand research article can build your authority and credibility, attract a wide range of opportunities, and drive growth for your business, but you first need the right data to put it together. So, start collecting it today and for FREE with ScoreApp.