Most AI lead magnet generators can churn out content for a new freebie within minutes.
While that’s great, it’s also the main reason why so many businesses don’t get results. Their lead magnet ends up being a generic, surface-level resource that doesn’t feel valuable to their audience or work towards their goals.
So, even though it feels like you’re saving time, you’d end up wasting a lot more.
Instead, the right AI lead magnet generators help you go beyond that, especially if you use them savvily (hint, hint: by referring to an overall strategy and including a human touch, too).
Here’s what to focus on to choose the right tool for you.
5 questions to ask when choosing an AI lead magnet generator
No point in overpaying for features you’re not going to make the most of. At the same time, though, you don’t want to waste weeks familiarizing yourself with a tool that doesn’t work towards your goals.
So, when choosing an AI lead magnet generator, consider looking into these 5 points.
We’ll also show you how ScoreApp, our AI-enhanced quiz builder, can support your funnel and objectives.
1. Does this AI lead magnet generator help you understand your audience?
Most AI tools create content for your target audience but don’t help you learn anything about them. All you get is the “first name” and “email address” of each lead.
Not only is it a huge wasted opportunity: it also means that the rest of your marketing and follow-ups (like your nurturing email sequence) will be the exact same for everyone and based on assumptions. Not very effective, is it?
So, to get the most out of your lead magnet, look for a tool that helps you learn more about each contact and your overall target audience, such as their biggest problem, industry, job role, motivation, and preferences.
How ScoreApp helps
Forget about basic and static resources like downloadable PDFs.
With our AI lead magnet generator, you’ll create dynamic quizzes with strategic questions that feel engaging and relevant to your audience, lead to useful results, and collect a tonne of insights for you.
For example, think “Get Your SEO Scorecard” or “What’s Holding Your Business Back?”.
ScoreApp’s AI assistant helps you plan the right questions, and you’ll then get to use this goldmine of data to:
- Personalize the rest of your funnel and marketing (more on that soon!)
- Optimize your lead magnet based on the most common answers
- Fine-tune your messaging in your entire marketing
- Inform your business decisions, from future campaigns to new products
2. Does it offer personalization at scale?
Another big problem with traditional, static lead magnets like PDFs or videos: they’re the exact same for everyone.
This makes them less attractive because they feel generic and are unlikely to be relevant to each target customer, which is one of the reasons why their landing pages only convert at 3-10%. So, you’d build a list of freebie seekers and uncommitted leads, and you also wouldn’t get to nurture them in a more tailored and effective way.
Instead, 72% of customers only engage with marketing messages relevant to their interests, and personalization leads to a 20% increase in sales.
So, choose an AI lead magnet generator that allows you to create a personalized experience for your new audience, during and after they engage with your freebie.
How ScoreApp helps
Quizzes are the definition of a personalized experience!
They offer self-discovery and clarity, helping participants better understand their unique situation or test their knowledge, which makes them much more valuable and attractive. No wonder ScoreApp landing pages convert at 30-50% on average.
Your quiz data will also allow you to tailor the rest of your funnel and marketing to match each participant’s situation. For example:
- Skipping irrelevant questions with logic jumps
- Displaying personalized results (for example, with different tips depending on each person’s answers)
- Segmenting your participants into groups based on their score or answers (for example, their main problem), which helps you pre-qualify and identify your hottest leads, too
- Tailoring your nurturing email sequences so that they always feel relevant
- Offering the right next step for each lead, like buying a specific product or booking a call
3. Does it support branded and interactive experiences?
Your lead magnet is the first part of your funnel (= the journey your target customers go through to eventually buy from you). If it’s a poor experience, though, it’ll also be the last.
That’s often the case with basic PDF lead magnets, especially when they feel generic and impersonal.
So, choose an AI lead magnet generator that helps you create a unique and dynamic resource, impressing your target audience right from the start.
How ScoreApp helps
Customize the scroll-stopping templates in our library (for example, with your brand images, colors, and fonts).
You’ll also get to wow your audience with a unique experience that happens in real-time (psst: no danger of them downloading and forgetting your freebie) and always feels relevant to them.
4. Does it plug into your marketing system?
Another reason why so many businesses get disappointing results after launching their new freebie? They leave it at that.
But your audience won’t magically become customers after consuming a single resource, especially not a PDF gathering dust in their Downloads folders. They need multiple touchpoints (even more so in B2B) and a memorable, personalized experience.
If your freebie only exists as a standalone resource, though, this won’t happen.
So, look for an AI lead magnet generator that works with the tools you’re already using.
How ScoreApp helps
ScoreApp connects with the most popular email marketing platforms and CRMs (like Kit, Mailchimp, ActiveCampaign, HubSpot, and Keap, to name a few) and thousands more thanks to the Zapier integration.
So, you can use it to create a full funnel that’s always working in the background for you.
For example, your quiz will trigger different email sequences or workflows to nurture each participant in a personalized way based on their answers, all automatically.
5. Does it prioritize conversions (or just “content”)?
Unfortunately, most AI lead magnet generators only help with the creation of your resource.
As teased before though, conversions don’t happen on their own.
You need to nurture your new leads in a way that feels relevant to them and eventually make them the right offer, not send the same generic promotion to everyone.
If your funnel starts with an impersonal static resource, though, you won’t get to do all this.
So, choose an AI lead magnet generator that brings you high-quality leads and paying customers on repeat.
How ScoreApp helps
When your funnel starts with a quiz, you’ll boost your conversions by:
- Segmenting your participants, dividing them into strategic groups
- Showing targeted content and calls to action on your results pages
- Triggering different sequences by connecting your resource with other tools (so that they nurture your new leads in a personalized way until you can recommend the best product, services, or next step for them)
- Harnessing our analytics and A/B testing features to understand how your audience is engaging with your content
- Using that data (rather than guesswork) to optimize your funnel and increase your conversions even further
Go beyond content creation. Choose ScoreApp as your AI lead magnet generator to build a full funnel that keeps working for you
Instead of wasting time and money on the wrong AI lead magnet generator, focus on one that matches your goals and priorities.
With ScoreApp, you won’t be churning out a generic static resource. You’ll rely on a powerful, attractive quiz funnel that:
- Collects valuable insights on each lead and your overall audience
- Delivers a personalized experience, keeping your new leads engaged
- Impresses them with an on-brand and dynamic journey
- Works with the tools you already use
- Boosts your conversions
Basically, you’ll have a full system always working in the background for you: growing your audience, nurturing them in a tailored way, and turning them into paying customers.
The first step? Create your AI quiz lead magnet with ScoreApp today and for FREE.
