How Client Funnels boosted revenue by six figures using a Quiz

A thousand new leads in a single month. That was the result when Paul Green, founder of Client Funnels, swapped his manual LinkedIn prospecting for an interactive ScoreApp Quiz.

Paul runs a fast-growing agency that helps expert entrepreneurs increase their sales using WhatsApp. Like many agency owners, he knows the struggle of spending too much time on sales calls with the wrong people – prospects who aren’t ready, aren’t the right fit, or can’t afford the service.

Paul had a breakthrough when he introduced a customized ScoreApp Quiz. By qualifying leads before they spoke to him, Paul was able to filter out the wrong prospects, shorten sales calls, and grow his business revenue from £105,000 to almost £250,000 in just a few years.

Here’s how Paul uses ScoreApp to grow Client Funnels and support his clients:

• He qualifies his leads earlier by asking the right questions before a call.
  
• He collects enriched data points to understand challenges and context before having a conversation.
  
• He’s doubled his revenue from £105,000 to nearly £250,000, with ScoreApp at the core of every funnel.
  
• He’s integrated ScoreApp Quizzes everywhere – before webinars, sales calls, demos, and onboarding.

The result? Client Funnels now has a much faster, smarter sales process, deeper, more connected relationships with clients, and a business model built on trust and relevance.

Challenge: Too many unqualified sales calls

Before ScoreApp, Paul’s lead generation came almost entirely from hard work on LinkedIn. It worked, but it was messy. “I would get people coming into my inbox asking questions, but I didn’t really understand who they were or what their challenges were,” he explains.

That haphazard approach meant his sales calendar was filled with lots of calls that went nowhere – wrong-fit leads whose business models weren’t aligned with WhatsApp-driven funnels, early-stage leads who weren’t yet ready, and prospects who couldn’t afford the investment.

Paul was fed up wasting time and having frustrating conversations. “The biggest problem I was finding was I was spending time on sales calls with people who just weren’t a good fit for me,” he says. “Either the price point wasn’t right for them, or it wasn’t the right fit for their business at the time.”

He knew he needed a better way to qualify prospects earlier in the process, before his team spent hours on calls that simply would never convert.

Solution: Scorecards that filter and provide data

ScoreApp gave Paul exactly what he needed – a way to gather detailed lead data before a first conversation. “I can qualify people really early on, find out who they are, and collect data points that allow me to understand them at a level you just wouldn’t before a sales call,” he explains.

With ScoreApp, every Client Funnels lead now completes a tailored Quiz before they move any further in the sales funnel. Their scorecard data reveals who they are, what their key challenges are, and whether they’re actually ready to invest and scale.

By the time Paul jumps on a call, he knows exactly who he’s speaking to. “When I meet somebody on a call having seen their answers inside the scorecard, I know who I’m talking to. I understand their challenges. I feel more prepared to give them a solution much, much faster,” he says.

The result? No more wasted time, a much more efficient sales funnel, and a clear lift in conversions.

Why ScoreApp transformed the sales process

For Paul, ScoreApp has completely reshaped the way he sells. It means no more wasted calls because the Quiz filters out people who aren’t ready or can’t afford the service. The sales cycle is faster, as calls can jump straight into solutions rather than introductions. And trust levels have soared, because prospects feel understood before a conversation has even begun.

He explains: “We just put ScoreApp on the front of every single thing we do. Webinars, sales calls, demos – it’s always there so we can tailor the experience.”

Results: 1,000 leads in a month and a revenue surge

The numbers tell the story. The very first Quiz Paul ran generated 1,000 new leads in a single month. Sales calls became shorter, more focused, and more likely to convert. And revenue grew from £105,000 to nearly £250,000, with ScoreApp central to the process.

Paul credits ScoreApp with improving lead flow and reshaping his client relationships, saying, “ScoreApp has massively informed my process going forward in terms of how we support clients as well. There’s nothing like it – it’s just been a game changer.”

The Partner advantage

Paul was delighted to be invited to join the ScoreApp Partner Program. “Because of the results we’ve got, we’ve been really lucky to be included in the program. As a result, we’re generating so many more leads,” he explains.

For Client Funnels, being a listed Partner has meant new clients directly from the ScoreApp directory, added credibility through third-party endorsement, and opened doors to serve more businesses at scale.

This visibility hasn’t just brought in new clients – it’s also positioned Paul as a go-to expert in lead generation and WhatsApp-driven sales funnels.

How you can do the same

If you want to replicate the success that Client Funnels has seen, follow this framework:

1. Start with the pain point – identify the qualification gap slowing down your sales process.
   
2. Build a diagnostic Quiz – ask questions that reveal stage, fit, and readiness.
   
3. Use enriched data smartly – segment leads, tailor follow-up, and prep for calls.
   
4. Integrate everywhere – add a scorecard before webinars, demos, and sales calls.
   
5. Assess results – keep refining questions to sharpen the filter.

This approach creates deep understanding and builds trust from the very first interaction.

Filtering leads means better-quality calls

Paul’s experience shows how ScoreApp enhances the quality of every interaction with a potential client. By filtering leads early, his team now spends more time with the right people – and those people ultimately feel seen, understood, and ready to buy.

“When I see somebody’s (Quiz) scorecard,” Paul says, “I already know them. I understand their challenges. It means I can serve them on a much deeper level.”

The future of Client Funnels with ScoreApp

ScoreApp continues to transform how Client Funnels operates. It powers lead generation, qualifies sales calls, and even shapes how the team supports clients once they’re onboard.

Paul’s vision is to keep scaling Client Funnels using the same proven system – expanding WhatsApp-driven funnels into new markets and helping more expert-led businesses achieve faster, more human growth.

With ScoreApp, he’s built a smarter, more personal way to sell – and the same approach can work for any business that wants to stop wasting time on the wrong calls and start closing more of the right ones.

Want better-qualified leads and faster sales calls?

By putting a Quiz at the start of his funnel, Paul was able to filter out mismatched prospects and double his revenue.

If you want to do the same, start with a ScoreApp Quiz.

• Ask smarter questions.
  
• Collect enriched data.
  
• Save time on sales calls.
  
• Build trust before you even meet your prospects.

Start building your own high-converting Quiz funnel with ScoreApp, and turn your next conversation into a qualified conversion.