ScoreApp Blog

Expert insights, tips and guides to help you grow your business successfully

Insights

Busting 6 Common B2B Market Research Myths

Rebecca Hollis

23 Jan, 2025 · 9 min read

Of course you want to base business-critical decisions on robust customer data. But are you hesitant…

Insights

Leigh Simons

22 Jan, 2025 · 11 min read

In B2B relationships, putting customers at the heart of your strategic decisions is as crucial as…

Insights

Martin Huntbach

17 Jan, 2025 · 9 min read

As usual, most B2B companies will carry their old strategy into the new year… and eventually…

Insights

Daniel Priestley

15 Jan, 2025 · 7 min read

There are personalised email campaigns, and then there are dynamic personalised email campaigns. Confused by the…

Insights

Jamie Page

13 Jan, 2025 · 7 min read

Some people will tell you that Business-to-Business and Business-to-Consumer are the same because they’re really just…

Insights

Steven Oddy

10 Jan, 2025 · 8 min read

Legal marketing priorities are moving away from more traditional methods to embrace the opportunities in our…

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