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Building it was never the hard part

Jamie Page
Jamie Page
· 6 min read

There’s a version of this sitting in your drafts right now.

Maybe it’s a scorecard. Maybe a waitlist, a quiz, or a webinar registration. You know roughly what it should do. You may have even started building it. And it’s still not live.

Here’s the thing worth saying out loud: the reason it isn’t live almost certainly has nothing to do with the software.

Describe your business to our AI builder and it writes the whole thing for you – the questions, the scoring, the landing page, the results page. It takes a few minutes. Building is genuinely not the bottleneck any more.

The hard part has always been launching. Deciding what to build in the first place. Finishing it when there’s no deadline and nobody’s waiting on you. And then the bit almost everyone underestimates – getting it in front of the right people.

That’s the gap the ScoreApp Accelerator was built to close.

What it actually is

Four weeks of hands-on support to help you launch your next lead generation campaign in 30 days.

It isn’t a course, and it isn’t paid product training. You’re not buying videos about marketing. You’re buying four weeks where our team helps you choose the right campaign, build it, launch it, and get it in front of your audience. Our software is how you build it quickly. The program is what gets it out the door.

It costs $99.

The three places people get stuck

We organized the whole program around the three sentences we hear most often.

“I don’t know what to build.” That’s a strategy problem. The Strategy sessions cover your ideal client, the problem you solve, your offer, and the campaign concept that fits your business – whether that ends up being an assessment, a quiz, a waitlist, a webinar registration, or something else entirely.

“I know the idea, but I’m stuck building it.” That’s a build problem. The Build sessions run through setup, questions, scoring logic, pages, and integrations, with live demos and time to work on yours.

“It’s built, but nobody’s seeing it.” That’s a promotion problem, and it’s the one that quietly kills the most campaigns. The Promote sessions cover distribution, using the audience you already have, organic promotion, paid traffic, creative and messaging, and how to measure what’s working.

Strategy, Build, Promote. That’s the whole shape of it.

How the four weeks work

Every week, you get two Strategy sessions, two Build sessions, and two Promote sessions, running at different times so you can pick whichever fits your diary.

You attend the ones you need, as often as you need them. If Promote lands differently the second time around because your campaign has moved on, come back to it. Nobody’s tracking a syllabus.

There’s also an open clinic every weekday. Turn up with whatever you’re stuck on and our team will work through it with you.

Everything is recorded the same day and stored in your Accelerator Hub inside the app. Miss one and you’ve missed nothing.

And there’s a customer success team whose actual job is to notice if you go quiet and come and find you. Not to wait for a support ticket – to check in first.

What’s included

  • Four weeks of live Strategy, Build, and Promote sessions, twice each per week
  • Weekday drop-in clinics for whatever you’re stuck on
  • 60 days of ScoreApp Business
  • Triple the usual AI credits
  • Bonus case study and customer interview sessions
  • Dedicated customer success support and accountability
  • Recordings and resources, same day, in your Accelerator Hub

All for $99. Already on a paid plan? You can add the Accelerator from your billing area.

What happened when we ran this in April

We ran the first Accelerator in April. It worked, which is why we’re bringing it back in a sharper format.

These are individual customer stories, not cohort averages, and everyone’s business is different. But they show what changes when someone gets structured help to finish and promote something.

  • Rebecca had zero leads between February and April. By June she had 318. By July, 591.
  • Will was getting around eight leads a month. In May he got 431. In June, 929.
  • Maria Luisa went from 26 in April to 124 by August, climbing steadily every month.
  • Floris went from 37 in April to 324 in May.

Who this is for

You’ll get the most out of it if you sell your expertise and already have something worth promoting. Coaches, consultants, agencies, service businesses, and creators with an offer and some kind of audience.

It’s a good fit if you’ve been meaning to build this for a while and keep not getting to it. Structure, a deadline, and someone to ask are usually the missing pieces, not motivation.

Who it isn’t for

We’d rather say this now than take your $99 and disappoint you.

It’s not for you if you don’t yet have an offer or a business concept – there’s nothing to build a campaign around. It’s not for you if you’re expecting traffic to appear on its own, because promotion is work and we’ll be teaching you to do it, not doing it for you. And it’s not for you if you just want a tool to poke at, with no intention of launching anything.

Start date and what happens first

We kick off on Monday 5 October with Daniel Priestley. Once you join, there are three things worth doing before then, and none of them is hard.

Log in and have a play. Start with the AI builder, describe your business, try a brand kit, and see what it makes. Don’t try to get it perfect. Don’t publish it. If what comes out isn’t right, that’s genuinely useful – bring it to a session and find out why. Whatever it makes becomes your starting point, and we sharpen it together over the four weeks.

Watch a couple of Dan’s videos. Not training, nothing to take notes on. Just the quickest way we know to get your head in the right place before you start.

Book your sessions. Your accelerator link inside the app has the full schedule. Grab the kickoff and whatever else fits your month.

Then turn up on the 5th having seen what the thing does, and we’ll take it from there together.

The deadline

The ScoreApp Accelerator is $99 until 30 September. The program starts on 5 October.

If you’ve been meaning to build this, you now have a date, a room full of people doing the same thing, and a team whose job is to make sure you don’t stall.

Join the ScoreApp Accelerator for $99 →

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