If you’re looking to build excitement for a new product or service, you should establish a waitlist that uses buyer psychology to entice leads.
A waitlist strategy is one of the smartest ways to pre-sell your offering, to generate buzz and hype. With a waitlist, you can trial a product and its benefits, bring excitement levels up in advance and gauge interest.
It’s not always enough to just put a waitlist out into the world, though. People need to know why they should get onboard. That’s where an understanding of buyer psychology in marketing comes in useful.
Don’t worry if you aren’t familiar with the psychology of sales. We’re here to take you through everything you need to know to promote your waitlist. It’s not a dark art, there’s no trick to it—just a series of actions and tactics you can use straight away to build buzz.
With that in mind, this blog post is going to show you:
- The key role buyer psychology plays in promoting a successful waitlist
- How to harness quizzes and the psychology of sales to fill up your waitlist
- How to use ScoreApp to create a high-converting waitlist.
Let’s dive in.
Why buyer psychology is essential for promoting your waitlist
A waitlist that triggers curiosity, urgency, or exclusivity will help you attract the right leads. And it’s those leads who are most likely to convert and become customers.
Marketing your waitlist isn’t just about making sure it’s online and visible. You need to understand the cues that make people take action. That’s buyer psychology in a nutshell.
By taking time to understand the buyer psychology of purchase decisions, you’ll be better placed to:
- Grab and keep your audience’s attention, even in a crowded market.
- Build anticipation and excitement in the run-up to your launch.
- Tap into the natural decision-making triggers and motivate leads to sign up.
What does that look like? Well, let’s say you’re launching a new coaching program. Your waitlist could be gated with a quiz called ‘How Ready Are You to Scale Your Business?’ Immediately, you’re creating buy-in and engagement while developing curiosity. You’re also qualifying leads by the results, thanks to ScoreApp.
With that in mind, let’s look at how else you can use the psychology of buying to bolster your waitlist.
5 buyer psychology tips to get more sign-ups for your waitlist
Buyer psychology in marketing doesn’t have to be complicated. You don’t have to take a PhD and a vow of secrecy to make the psychology of buying work for you.
We’d recommend including a quiz or a survey as part of the sign-up process to get more insights than just an email address. When you’re marketing your quiz, there are five base-level ways you can harness buyer psychology alongside ScoreApp to encourage sign-up and grow your waitlist.
1. Use curiosity to spark immediate interest
Ignore what you think you know about what happened to the cat. Piquing your leads’ curiosity is a great way to get them invested.
You can start building interest from the title of your waitlist by tying it into personalized results. Instead of writing ‘Join the waitlist for our new marketing course’, get snazzy. Something along the lines of ‘What’s your marketing success score? Take the quiz to find out where you rank before our exclusive program launches.’
It’s longer, but more direct and impactful. You can find a whole range of waitlist templates on the ScoreApp site to help you start growing interest and intrigue.
2. Leverage social proof to build trust
How often do you look for user reviews or testimonials before you buy from a store or hire a contractor? We’re hardwired to trust recommendations of our peers more than marketing. But don’t worry, you can use that as part of the psychology of sales. You just need to work in some social proof.
Social proof comes in different forms. It can be a testimonial, a case study that demonstrates success, or even letting slip the number of people already on your waitlist (‘Over 500 people have taken this quiz. Will you be next?’). Either way, social proof is often the key to quickly demonstrating credibility and getting the more tentative leads to join up.
3. Create urgency with limited spots or bonuses
People like to feel they’re part of something exclusive, that they’re part of a small group who are ahead of the curve. Using a waitlist to project exclusivity is a solid tactic but so is creating urgency.
Offer a bonus to the earliest sign-ups, or set limited spaces on the list, and you’ll create a powerful sense of FOMO (fear of missing out). That’s what will encourage action—in this case, signing up to the waitlist.
Your exclusive bonus can be a freebie, like a resource, or access to gated content. Something that adds value to the lead’s work. Whatever it is, trial it as part of the waitlist sign-up process to help make it irresistible.
4. Make it about them, not you
When it comes to promoting a waitlist, the psychology of buying tells us that people aren’t going to sign up because you have a product to sell. They’re joining because of how what you’re selling can benefit them.
Highlight the added value that is the result of your product, not just the product itself. As the old saying goes, you’re selling the good night’s sleep, not the mattress.
So, instead of just telling people to sign up for your waitlist, be sure you’re telling them why they should: what the benefits are, what they’ll get as a result, and how it can help their business.
5. Use a strong call to action that reinforces exclusivity
A call to action (CTA) is your chance to tell the reader exactly what you want them to do next. Of course, you have to sweeten the deal and tell them what they get in return for doing what you want, i.e., joining the waitlist.
A good CTA is never vague or dull. Hype up the reward, whether that’s a consultation, a fresh resource, or a place on a webinar. Especially if it’s exclusive to anyone who joins the waitlist.
How ScoreApp makes promoting your waitlist easy
Waitlists are a reliable way to build excitement for your product and service, and the best way to build a waitlist is with ScoreApp.
ScoreApp has everything you need to engage, convert, and segment your leads for a successful launch.
With ScoreApp, you get to take advantage of:
- Smart scoring that pre-qualifies your leads, showing you who is ready to buy and who needs more nurturing.
- Personalized results for leads based on their answers to pre-qualifying questions. Speaking to leads directly boosts their emotional investment, increasing the likelihood of them getting involved and converting into customers after your launch.
- Automated follow-ups and nurturing campaigns that keep your leads engaged, guiding them down the sales funnel toward converting.
Your waitlist isn’t just a lead magnet. It’s a way to build excitement, qualify leads, and drive conversions before you’ve even launched. And when all that is powered by the buyer psychology of purchase decisions? Well, then you’ve got a powerful lead magnet on your hands.
Try ScoreApp for free today and create a high-converting waitlist that starts selling out straight away.
