24 Lead Magnet Ideas for Your Business (With Pros & Cons)

Lead Magnet Ideas

If you need more leads in your business, then you’ve probably considered adding a lead magnet to your website.

Lead magnets can help you drive new people to your email list and turn some of them into customers or clients.

The only problem is, which lead magnet should you use?

In this article, we break down 24 of the best lead magnets, along with the pros and cons of each. That way, you can find the perfect one for your business.

1. Assessment/scored quizzes

An assessment quiz (like “Test your SEO knowledge”) will analyse a customer’s situation and send them a low, medium or high score. So, it’ll give: 

  • A tonne of relevant data to you
  • Valuable and personalised insights to your audience 

You can take assessment quizzes to the next level with professional software like ScoreApp. Instead of a standalone score or percentage, your prospects will receive a Scorecard. 

Assessment Lead Magent Quiz

It’ll divide their results into categories and show them both what they’re already doing well and what they still need help with.

Pros of assessment quizzes 

  • High perceived value – It’ll be easier to grab your audience’s attention because… not THAT many businesses are offering these lead magnets! And since quizzes give a helpful result or report, more people will want to complete them
  • Pre-qualifying leads – Include questions to check if someone is ready to buy from you (e.g. “How much time do you spend doing [insert the thing you do]?”)
  • Segmentation – You’ll get to divide your leads into categories based on their results. Then, send targeted emails and turn more leads into customers
  • High conversions – For all these reasons, you can expect a 30-50% conversion rate (MUCH higher than traditional lead magnets)
  • Real-time – Your audience must share their email address to access their results. So, you won’t have to worry about them downloading a file and forgetting about it
  • Data – Scored quizzes are a goldmine of valuable insights on your target customers

Cons of assessment quizzes 

  • Dropouts – You might need to ask several questions to pre-qualify and segment your customers. So, some of them could give up
  • Software – For the best results, you’ll need to invest in a quiz-building platform, which can be expensive and complicated. But that’s exactly why we created ScoreApp: to make quiz funnel marketing easy for any business

Launch your quiz today for FREE

2. Personality quiz

Engage your audience with a fun and interactive quiz, like “What type of entrepreneur are you?”

By asking them strategic questions, you’ll show them in what category they fall (fun!), segment them and nurture them accordingly (effective).

Personality Quiz Leads

Pros of personality quizzes 

  • Compelling – It’ll be a breeze to grab your audience’s attention with a quiz that’s all about… well, THEM!
  • Insights and segmentation – A personality quiz collects more personal information (duh). So, it’s particularly useful for coaches, consultants and service providers who rely on those insights
  • Real-time – Like all quizzes, they’re interactive, and you can email those results automatically
  • Pre-qualifying leads – Include strategic questions to find out if someone’s ready to buy from you

Cons of personality quizzes

  • Limited use – They might not work for all types of businesses
  • Focus on engagement – Some platforms offer personality quizzes to keep your audience entertained. So, it can be difficult to generate actual sales (but with ScoreApp, you can create a strategic quiz that sells for you)

Build your quiz today for FREE

3. Surveys

With this lead magnet idea, you’ll collect email addresses AND plenty of valuable data. 

So, engage your audience with an interesting survey (something they’ll want to contribute to). Then, send them personalised follow-up offers based on their responses.

Survey Lead Magnet

Pros of surveys

  • Data – When you get to ask multiple questions to your target customers, you can expect a GOLDMINE of insights
  • Segmentation – Use your survey to pre-qualify your leads, divide them into categories and nurture them with personalised emails
  • Can be compelling – The right survey will make your audience feel like they’re part of a community or contributing to something bigger
  • Real-time – Surveys are interactive, and you can then send automated campaigns. So, you don’t have to worry about your audience downloading a file and forgetting about it

Cons of surveys

  • Privacy concerns – Not everyone will want to share their data or answer some questions truthfully (e.g. money-related ones)
  • Dropouts – Surveys only have a 20-50% completion rate! That means that 50-80% of those who start it will NOT complete it
  • Not always appealing – Surveys are ideal to get data. But you’re basically asking someone to spend time answering questions… with nothing in return! That’s why quizzes are better lead magnets

4. Calculator tools

These are interactive lead magnets, similar to quizzes, but all about numbers. They’re especially popular to calculate money or time, like “How much money can an accountant save you?”

You can create a calculator lead magnet with something as simple as Google Sheets or more advanced SaaS tools. 

Calculator Lead Generation Tool

Pros of calculator tools

  • High perceived value – Calculators aren’t as common as other lead magnet ideas AND they give valuable insights to your customers 
  • Pre-qualifying leads – They usually attract more committed bottom-of-the-funnel prospects  
  • Real-time – Like quizzes, calculators don’t rely on someone downloading a lead magnet (and potentially forgetting about it)
  • Data – We bet you’ve already put 2 and 2 together: those strategic number-related questions will give you plenty of valuable insights

Cons of calculator tools 

  • Limited use – Unlike quizzes, they’re not very versatile. If those numbers don’t mean much to your business, a calculator wouldn’t work for you
  • Complex – You’ll probably need some time (and trial and error) to plan and create an effective calculator
  • Privacy concerns – Some people might be reluctant to answer your questions truthfully, especially if money’s involved

5. Free PDFs 

These are still the most common lead magnet ideas. They can be checklists, templates, reports, guides or… any other type of downloadable resource! 

PDF Lead Magnet Example

Usually, they have one thing in common: they solve a small but specific problem.

Pros of free PDFs 

  • Simple – Downloadable PDFs tend to be fast, easy and cheap to make, especially when compared to some other lead magnet ideas
  • Versatile – You can create all kinds of free PDF resources 
  • Easy to distribute – Some visuals, a direct link and BOOM! It’ll be easy peasy to promote your PDF lead magnet everywhere, from your website to social media 

Cons of free PDFs 

  • Low perceived value – Most businesses seem to offer downloadable PDFs as a lead magnet! They’ve become white noise, and your audience might not be interested 
  • Static – Unlike personalised quiz results, PDF resources are the same for everyone. So, you’ll be collecting email addresses but no additional data – and you won’t get to segment your leads
  • Can be ineffective – How many times did YOU sign up for a PDF lead magnet, download it and… let it gather dust? (Exactly)
  • Low conversions – For all these reasons, you can only expect a 3-10% conversion rate 

6. Webinars

Use these video lessons to address a common pain point or share juicy industry insights. 

You can opt for live or pre-recorded webinars, but the aim is the same: engaging your target customers, collecting their contact details and nurturing them.

Webinar Lead Magnet

Pros of webinars

  • High perceived value – Video + a structured and exclusive format = more sought-after than generic lead magnets (especially when they’re live!)
  • Expertise – You can position yourself as a thought leader and really impress your audience
  • Relationship – Your customers will engage with you (or someone from your team) for a good 30/60 minutes on video. This will inspire a more human and personal connection
  • Easy upsell – As well as delivering value, webinars make it easier to talk about your offers and position them as the next step
  • Repeatable – Pre-recorded? It gets sent to your audience automatically. Live? You can plan your structure once and follow it every time

Cons of webinars

  • Live webinar limitations – They’re HARD to scale. Realistically, to deliver value and encourage audience participation, you can only have a handful of participants. But running these webinars regularly is time-consuming and energy-intensive. You might also be dealing with different time zones
  • Pre-recorded webinar limitations – You can automate them, but you’ll miss out on audience interaction and that sense exclusivity  
  • No shows – You’re relying on your audience to show up live or make time to watch the recording. Unfortunately, because it’s free, some people won’t bother

7. Challenges

These engaging lead magnets have a fixed start and end date, and you’ll be releasing new content periodically. For example, a “7-day fitness challenge” that delivers a different exercise every day.

Challenge Lead Magnet

Challenges are structured, compelling and time-bound. Perfect to trigger some FOMO and get more people involved!

Pros of challenges

  • High perceived value – Challenges feel exclusive and foster a sense of both commitment and community
  • Interaction – With multiple touchpoints, your audience will get used to engaging with your brand
  • Expertise – From high-quality content to answering questions, challenges can really position you as a thought leader

Cons of challenges

  • Resource-intensive – Using challenges as lead magnets is… well, challenging! A LOT of work goes into planning and creating them. And you’ll then need to manage them and monitor audience participation 
  • Tech – You might need a separate platform or website, and you never know when the next technical issue will pop up
  • Dropouts – When something’s free, it’s easy to lose motivation. These challenges often start with a high number of participants (yay!) but not all of them make it to the last day (ugh)

8. Product teasers & Waitlist

Don’t drop a new offer out of the blue! Create a sense of mystery and curiosity by only sharing a little about it (regularly) before the launch. 

Waitlist & Teaser Lead Generation

And to find out more and be the first to access it when it’s ready? Your audience will need to give you their email addresses, of course. 

This will build excitement and pique their interest with its exclusive I’m-seeing-this-before-everyone-else vibe.

Pros of product teasers

  • Compelling – Product teasers build suspense and make your audience feel like they’re in on a secret 
  • Relevant leads – Because they’ve decided to sign up to learn more about that specific launch, they’re likely to convert
  • Engagement – Product teasers can also get your audience to talk about your campaign and interact with your brand more, especially on social media
  • Upselling – As well as the actual product you’re teasing, you can then promote accessories, add-ons and so on

Cons of product teasers

  • Lack of segmentation – Usually, product teasers are built around… well, ONE product. So, you won’t get to divide your leads into categories and target them with more personalised campaigns
  • Resource-intensive – Product teasers require loads of planning and content creation, including professional visuals and videos in most cases
  • Not for everyone – This lead magnet idea will only work if your business model relies on launches

9. Low-cost offers (tripwires)

Selling to existing customers? It’s usually easier and cheaper than acquiring new ones. So, instead of a free lead magnet, you could use a low-cost product as a gateway to your brand. 

Usually, these ‘tripwires’ are discounted, or they somehow overdeliver compared to their cost. But because they do have a price tag (no matter how small), they still prime your customers to spend money with you.

Pros of low-cost offers

  • Potential profit – These lead magnet ideas might actually cover your customer acquisition costs. In some cases, like certain digital products? They could even be profitable on their own 
  • Upselling – Returning customers spend 67% more! If someone has already bought your low-cost offer? They’re likely to move on to more expensive products (and you can direct them to the most fitting ones)
  • Testing the market – As well as being effective lead magnet ideas, tripwires can show you whether an offer is popular and profitable (before rolling it out on a bigger scale)

Cons of low-cost offers

  • Not always cost-effective – Some tripwires pay for themselves, some others don’t. If you’re relying on physical products, in particular, you might lose money (and that’s why you need a strong follow-up strategy)
  • Perception – Some customers might think: low product price = low brand value
  • Wrong leads – Selling a valuable product at a too-good-to-be-true price can attract deal-seekers (not interested in your other offers)

10. Free-plus-shipping offers

This lead magnet idea is similar to tripwires, except your customers get the actual product for free and only cover its shipping costs. 

Free plus shipping lead magent

That’s why this tactic is especially popular among eCommerce brands looking to grow their list or introduce new collections. 

Pros of free-plus-shipping offer

  • High perceived value – FREE-plus-shipping is an attractive offer because… your customers will focus on that first part. Covering shipping costs? That’s a small price to pay – literally
  • Qualified leads – Sure, the product itself is free, but paying for shipping is still a commitment. And by asking your audience to get their wallet out, you’ll be priming them to buy from your brand 
  • Upselling – Once they’ve become actual customers, you can nurture them strategically and upsell specific products

Cons of free-plus-shipping offer

  • Costly – Cheap product with high margins? You might get to absorb its cost into the shipping fee. But in many cases, you’ll be offering this lead magnet at a loss. So, it’s only worth it if you have a strong follow-up and sales strategy
  • Wrong leads – Some of these campaigns will saturate your list with deal seekers (who won’t buy from you again)
  • Limited use – This lead magnet idea can only work for certain product-based businesses

11. Application-based offers

This is an interesting lead-generation tactic for service providers in particular. Instead of jumping on free calls with everyone, you ask your audience to apply to work with you.

Application Based Lead Magnet

Not only does this capture more relevant email addresses: it sets a completely different tone. Suddenly, the same offer becomes oh-so-exclusive.

Pros of applications

  • Sense of exclusivity – You’re showing your audience that you don’t work with ‘anyone’: only those who meet certain criteria. And the right-fit clients? They’ll WANT to be included in that premium circle
  • Pre-qualifying leads – You’ll get to ask more questions to find out if this person would be a good fit (unlike with generic contact forms or calls)
  • Conversions – If someone is committed enough to fill in your application? They’re also more likely to convert
  • Efficient – You’ll weed out prospects who send random enquiries or book free calls with many businesses. So, you’ll get to focus your limited time and energy on premium leads (those who want to work with YOU and you only)

Cons of applications

  • Harder to grow a list – Application-based offers will capture leads who are pretty much ready to invest. Unfortunately, that means missing out on the email addresses of top and middle-of-the-funnel prospects (unless you also have a separate lead magnet idea for them)
  • Competition – Not everyone will be up for filling in your application and waiting for a reply. If your competitors have a simple form to book a call or get the ball rolling? Some prospects will choose them
  • Limited use – Applications might be less relevant for product-based businesses

12. Affiliate offers

Instead of just an email address, fancy getting a new salesperson too – but without having to pay them a full salary?

Affiliate programmes can be an effective gateway to your brand. They’ll grab your audience’s attention, offer them something valuable (a percentage of the sale) and make them want to spread your message.

Pros of affiliate marketing

  • Versatile – Affiliate offers can work for all kinds of businesses, from eCommerce to SaaS and service-based brands
  • Additional income – Unlike with free lead magnets, this strategy can bring you more money right from the start
  • Engagement and awareness – You’ll tap into audiences and communities that had NEVER heard of your business before. So, your affiliates will boost your brand awareness and get you more sales 

Cons of affiliate marketing

  • Loss of control – Once you’ve given someone a personal affiliate discount, what they do with it is no longer up to you. For example, they might promote your offer to people who aren’t the right fit (and you will then deal with complaints or refunds)
  • Big commitment – You’re asking your audience to spend time and energy familiarising themselves with your brand, creating content and promoting your products. Not everyone will want to do that
  • Missing out on leads – If this offer is your only lead magnet, how are you going to grab the contact details of… you know, ALL the prospects DON’T want to be affiliates?

13. High-quality content

Blog posts, insightful videos, podcasts… If you publish excellent content regularly (and you should), your lead magnet can simply be an extension of that.

Basically, as well as sharing your usual pieces for free and with everyone, you can offer additional resources in exchange for email addresses (like transcriptions, bonus material or complementary content).

Pros of high-quality content

  • Natural fit – Well, you’re already sharing that type of content. So, your audience will be familiar with the format and see that gated lead magnet as the obvious next step
  • Upselling – So, you’ve taken someone from “content that’s available to everyone” to “a more exclusive gated piece”? Excellent! Now, you can recommend the next (paid) step
  • Time- and cost-effective – Sure, your lead magnet idea should be more in-depth. But if you’ve already been creating similar content, it won’t be hard to put it together 

Cons of high-quality content

  • Static – Much like downloadable PDFs, these lead magnets can’t be tailored to prospects with different needs or levels of awareness. You’re also relying on them to take action after sharing their email address (unlike with a quiz that happens in real-time)
  • No segmentation – You’ll be offering the same lead magnet to everyone. So, you can’t send personalised nurturing sequences. Alternatively, you could create different gated pieces and connect them with the most relevant free blog, podcast episode, etc. But needless to say, that’s a lot of work!
  • Unpredictable conversions – You might also attract prospects who are only interested in free tutorials and resources (so, less likely to convert)

14. Exclusive events

Planning an in-person or online event? Instead of making it available to everyone, you could also use it to collect email addresses and leads. 

By making it exclusive (as in “for subscribers only”), you’ll pique their interest and generate both engagement and sign-ups.

Pros of events

  • High perceived value – An exclusive and valuable event will create a sense of excitement and urgency. Who doesn’t want to join a premium inner circle full of peers?!
  • Relevant leads – When they’re specific, these events can attract people who are genuinely interested in your niche
  • Personal element – By attending your event, your subscribers will really get to know you and your brand on a human level. It’ll be easier to form a connection and turn them into customers

Cons of events

  • Limited funnel – Events tend to work better with bottom-of-the-funnel prospects and those who’re already familiar with your brand. So, if you want to grow your list fast, they might be less effective
  • Unpredictable – Some leads just won’t show up or make time for your event, especially if it’s free. You could mitigate this risk with a paid event as a lead magnet (but keep in mind that not everyone who signs up for it will also buy a ticket)
  • Resource-intensive – Planning and delivering events takes time, energy and (in most cases) money. So, it only makes sense to use them as lead magnets if you have that budget, capacity and a strong follow-up strategy

15. Membership teasers and free trials

Some people aren’t ready to commit to your membership or subscription. But they’re curious. So, a sneak peek can get them hooked.

Free Trial Lead Magnet

Depending on your business model, you could tease your membership content by making one module or resource available for free (in exchange for someone’s email, of course). Or how about a 7-day trial?

Pros of membership teasers

  • High perceived value Teasers and trials mean one thing: getting free access to an exclusive club that others are paying for. A super compelling offer!
  • Relevant leads – Someone who signs up for a free trial or limited membership access is already interested in your brand. So, it’ll be easier to convert them into paying customers 

Cons of membership teasers

  • Resource-intensive – You’ll need to develop a free trial or a way to only access certain resources. So, additional tech, customer support and content
  • Needs a strong strategy – Unfortunately, not everyone who signs up will then make time for your trial or teaser So, for this lead magnet to work, you’ll need to set up reminders, follow-ups and engaging content to keep the momentum going

16. Social media traffic

Many businesses make the mistake of creating a lead magnet, chucking it on their website’s home page and… forgetting about it. But if you’re active on social media, why miss out on all that juicy traffic?

So, promote your lead magnet EVERYWHERE: the link in your bio, Instagram highlights, LinkedIn comments, stories and even as a direct call to action for some of your posts.

Pros of social media lead magnets

  • Amplifying your lead magnet – With this tactic, you’ll put your lead magnet in front of so many more eyes
  • Taking control of your lead-generation – Social media platforms and their algorithms are unpredictable. But instead of building your entire castle in someone else’s sandbox, you’ll turn more followers into actual subscribers 
  • Engaging – Promoting a free lead magnet on social media? It’ll make you stand out against competitors who’re only talking about sales, sales, sales

Cons of social media lead magnets

  • Not a standalone solution – This lead magnet idea is only relevant to amplify an existing resource (like a quiz). So, you still need to create that first

17. Retargeting offers

Someone seemed interested in your offer, looked into it and then… crickets? Then, an effective lead magnet idea involves retargeting them – based on what stage they’re at. 

This tactic will look different depending on your business model. Did they look at your service page but not fill in your contact form? Send them an email with “Things you need to know before investing in X.” Added an item to the cart without completing their purchase? Offer an exclusive incentive.

Overall, it’s about reminding your lead of that offer and reigniting their interest.

Pros of retargeting

  • Relevant leads – These are people who’ve already expressed interest in your brand! So, you won’t be starting from scratch
  • High conversions – Sometimes, people genuinely forget about that purchase or just need a final nudge. By reminding them about it or offering an incentive, you’ll turn many of them into actual customers 

Cons of retargeting

  • Limited funnel – This tactic is only relevant for prospects who’ve already interacted with your offers. You’ll still need a separate lead magnet to attract everyone else
  • Complex – You must conduct plenty of research to understand why people aren’t buying, how to track them and how to follow up effectively. Then, you’ll need to set it all up, which might involve additional tech 

18. Local business offers

Flyers with discounts, events in town, free consultations for local companies that complete your quiz… 

Showing some community spirit can make you stand out, cultivate positive sentiment AND generate more leads.

As a B2B company, you’ll get to partner with more local businesses. And in the B2C world, you’ll grab the attention of consumers who LOVE supporting them. 

Pros of local business offers

  • Sense of community 38% of consumers support local businesses to feel more connected to their community. Tap into that desire with your lead magnet!
  • Word of mouth – You’ll get more people talking about your business, boosting local brand awareness
  • Attention-grabbing – Nowadays, most marketing is entirely digital. By focusing on in-person interactions and local customers, you can stand out against your competitors

Cons of local business offers

  • Time-consuming – These campaigns and lead magnet ideas tend to require more effort, time and (in some cases) money 
  • Less qualified – Just because a consumer or business is local, it doesn’t necessarily mean they’d be the right fit. So, you might end up collecting irrelevant email addresses 
  • Not for everyone – This strategy might not work for every business, and it can be hard to get right

19. Free consultations

Mention a sales call? Some people will run away. But… “a free consultation, you said?” Now, that’s much more enticing!

This lead magnet will get more people to take action. Then, during the call, you can form a connection, highlight the value you provide and recommend the most relevant paid offer.

Pros of free consultations

  • High perceived value – 1:1, personalised AND free?! We bet your ideal clients won’t be able to say no
  • Personal – The 1:1 element will help you form a connection with that lead (and we all know “people buy from people”)
  • Can convert well – Consultations attract leads who are already interested in your business. And after uncovering their struggles and goals, you’ll get to recommend (and upsell) the right paid offer

Cons of free consultations

  • Time-consuming – Offering consultations requires a lot of time and energy… and you might not get that sale! For example, if you’re a solopreneur, it can be a challenging lead-generation model 
  • No-shows – Because it’s a free consultation, some leads might book it and not turn up (without even bothering to let you know)
  • Can attract poor-quality leads – Depending on how you promote them, these consultations might bring you the wrong prospects (= those who only want free advice and are not even THINKING about investing in your paid offers)

20. Affinity collaborations

There are plenty of people who’d be the right fit for your offer but have NEVER heard of your business. They are, however, following complementary brands and influencers. 

So, by collaborating, you’ll both reach a new audience who’s already interested in that niche. A win-win for all parties!

Pros of affinity collaborations

  • Reach – You’ll tap into a relevant and engaged audience who might not find out about you otherwise
  • Trust – You’ll target people who already like a specific influencer or business. So, when they see that this brand partnered with you, they’ll be more likely to trust you
  • Can bring high-quality leads – For all these reasons, using collaborations as lead magnets makes it easier to sell

Cons of affinity collaborations

  • Resource-intensive – Partnerships require a lot of planning, back-and-forths and, in some cases, a high initial cost
  • Potential pitfalls or backlashes – It’s vital that this other brand is aligned with your own values, mission and messaging. Should they do something wrong, it could damage your reputation, too

21. Re-engagement campaigns

Some people will sign up for your lead magnet but without completing it or taking action afterwards. Or they might have bought from you ONCE but stopped interacting with your brand.

So, to get more leads, send them a well-timed email with a tempting incentive (like a special discount).

Pros of re-engagement campaigns

  • Relevant leads – Reigniting a dormant relationship? It’s easier and more cost-effective than acquiring a new customer from scratch
  • Personal – Remember: you’ll be targeting leads or customers who’ve already expressed an interest in your brand. So, you can really grab their attention by referencing their previous purchase or current situation

Cons of re-engagement campaigns

  • Complex – They require loads of planning, research, testing and, in most cases, separate tools, too
  • Limited funnel – This tactic is only for a small and specific segment. You’ll still need a separate lead magnet to collect the email addresses of your top- and middle-of-the-funnel audience 

22. Flash sales

Need more sales right now? Then create a sense of urgency and FOMO with a time-limited deal.

Psst: your audience will be much more likely to take action immediately.

Pros of flash sales

  • Fast – As long as you have the right offer and strategy, a flash sale will bring you new leads and ka-chings within days (or even hours!)
  • Revenue – Most lead magnets are free. But when you use a flash sale campaign to get leads? You’ll also make more money right from the start
  • Engagement – These offers can get your audience talking (especially on social media), boosting your brand awareness 

Cons of flash sales

  • Wrong leads – Unfortunately, you might also attract one-time buyers
  • Perception – Too many flash sales can devalue your product and brand. You might come across as desperate or put people off from paying the full price next time
  • Not sustainable – For those reasons, you should NOT use flash sales as an ongoing strategy. However, they can work well as a one-off deal

23. Community access

We all have a biological desire to connect with others. So, how about giving your audience free access to a like-minded community?

For example, you can do so on forums, Facebook groups or separate platforms.

Either way, lead with the promise of insider knowledge or special deals (exclusivity, anyone?) and highlight the community aspect.

Pros of community access

  • High perceived value – Closed communities are attractive because they’re seen as exclusive and valuable, especially when they’re targeted and full of incentives
  • Connection – You’ll foster a sense of belonging and brand loyalty
  • Touchpoints – Your audience will get to interact with you regularly. So, you’ll be top of mind when they’re finally ready to buy!

Cons of community access

  • Resource-intensive – You’ll need to come up with the right angle, build the actual ‘space’ and manage your community on an ongoing basis. This will require heaps of time and energy
  • Accessibility – Not everyone will be on that platform (e.g. Facebook) or want to download a separate app to join your community
  • Tech – In many cases, you’ll be dealing with a new platform (and all the tech issues that can come with it)
  • Unpredictable – With this lead magnet idea, you’d be relying on people to take action after sharing their email addresses. Unfortunately, not everyone makes time to get involved with free communities 

24. Interactive Game

In a world of corporate websites and boring lead magnets, stand out by gamifying yours. 

Depending on your budget and resources, you could develop a simple game from scratch or license an existing one.

Either way, you’ll be delighting your audience with a fun lead magnet and collecting more data.

Pros of games

  • Fun – Games are a compelling offer that’ll grab your audience’s attention, keep them engaged and get them to interact with your brand
  • Brand awareness – Games can generate buzz and get people talking (you might even go viral!). So, they’ll boost your visibility and reach, too
  • Data – The right game can also give you valuable insights into your audience’s preferences and behaviours 

Cons of games

  • Resource-intensive – Games aren’t quick PDF lead magnets that you can put together on Canva! They’ll require plenty of time, planning and developmental costs
  • Tech – You’ll also need to provide ongoing maintenance and customer support (as well as dealing with updates and tech issues)
  • Unpredictable conversions – You might attract ‘leads’ who just want to try something different and fun… and have zero intention of buying from you

Turn your lead magnet ideas into reality with ScoreApp

Yes, there are so many different lead magnets to choose from. But if you want to:

  • Stand out
  • Segment your leads strategically
  • Rely on a 30-50% conversion rate

then quizzes are the BEST option!

With a ScoreApp quiz, you’ll get more leads, more data and more sales – all automatically.

And the best part? You can create it for FREE and within minutes, thanks to our AI quiz builder. Let’s launch a lead magnet that actually works for you!

About the author
Martin Huntbach Head of SEO
Martin Huntbach
Head of Content
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