Best Fitness Personality Quiz Ideas to Get More Leads & Clients

A personalized approach is key in the fitness sector, but before you can share tailored advice, you need two things: new clients and an understanding of their situation.

Maybe, to get there, you’ve been relying on unpredictable word of mouth and lots of random calls? A fitness quiz lead magnets will change it!

It’ll reach more of the right people and collect juicy data, allowing you to customize your marketing, touchpoints, and advice accordingly (before you even speak to someone 1:1!).

Let’s see how it works in practice and how you can launch one today with ScoreApp. We’ve also come up with some fitness personality quiz ideas for you.

Why use a fitness quiz to generate leads?

By fitness quiz, we mean a lead magnet (a free resource that you offer in exchange for your audience’s contact details) asking questions on someone’s lifestyle and relevant challenges and goals to then show them valuable results. 

For example, it could be “Your Fitness Goals Assessment” or an “Am I Fit for My Age?” quiz.

Why is it perfect for generating leads for your fitness business?

• Targeted lead magnet – A fitness quiz speaks to people who are already interested in improving their health or shaping up
• Effective – Your ideal clients will want to sign up for your lead magnet because quizzes promise self-discovery and a dynamic experience. No wonder that, while the landing pages of generic and static PDFs only convert at 3-10%, ScoreApp quizzes average 30-50%!
• Versatile entry point – Turning website visitors into subscribers, complementing all your marketing tactics… A fitness quiz is a logical starting point for anyone who’s just found out about your business or isn’t ready to book your services
• Gathering fitness data – You literally get to ask questions to your audience through your quiz, uncovering their challenges, goals, preferences, lifestyle, and readiness to take action. So, you’ll never have to start from scratch when emailing them or speaking to them
• Personalization – Your quiz will segment your participants (for example, dividing them into different groups based on their lifestyle or score) and show them results pages with tailored advice and calls to action. You can then use their data to personalize your email sequences, nurturing your participants automatically (more on that soon!)
• Identifying your warmest fitness leads – Stop wasting time trying to get on calls with everyone, especially with uncommitted prospects. Use your quiz data to only offer them to right-fit leads who are keen to improve their health and fitness asap (for example, through questions like “On a scale of 1 to 10, how motivated are you to achieve [X goal] over the next three months?”)
• More sales – After nurturing your quiz participants with personalized email sequences, send them the most relevant call to action based on their answers (for example, recommending a specific program or inviting them on a call with a message that references their results)… and watch your sales grow!

Best fitness quiz ideas for your lead magnet

You’ll find the best fitness quiz ideas for your business at the intersection between:

• Your target clients – Who are you selling to, specifically? What do they struggle with or care about the most? Why are they interested in improving their fitness?
• Your goals and services – What are you hoping to achieve with this quiz? For example, you might wish to sell an online fitness workshop, book more calls with qualified prospects, or recommend certain programs without getting on a call

When you’re clear on your angle, it’s a breeze to plan relevant questions. But to get your creative juices flowing, here are some fitness quiz examples. 

1. “What’s Your Workout Personality?”

Ask questions about your audience’s lifestyle, challenges, and preferences. 

Then, tell them whether they’d thrive with a solo weightlifting routine, slow-paced yoga sessions, or high-energy group classes, directing them to your most relevant program or course.

2. “Uncover Your Most Powerful Fitness Motivation”

Let’s face it: when working out or staying active, it can be hard to keep ourselves motivated, especially when we’re particularly busy or tired.

So, help your audience discover what gives them that strength: is it self-care, socializing, competition, or something else entirely?

Then, lead with that in your marketing and touchpoints.

3. “What’s the Best Training Plan for Your Lifestyle?”

People are tired of one-size-fits-all solutions! It’s also harder to commit to a fitness plan that doesn’t take our own situation, challenges, and preferences into account.

So, help your target clients get clear on what those are. Then, depending on their profiles, recommend a fully flexible plan, a low-commitment routine, or a high-intensity program.

4. “What’s Your Fitness Recovery Personality?”

This is particularly relevant for gyms with wellness services (like a sauna, massages, or stretching classes) or fitness coaches offering recovery as part of their programs. 

You know this better than us: it’s super important, but not everyone knows how to prioritize it or what to even focus on.

So, ask questions to your quiz participants to then recommend the best way to unwind and recharge after their sessions.

5. “What Are Your Fitness Strengths and Weaknesses?”

If someone isn’t clear on this, they could end up pushing themselves to stick to excessively demanding fitness plans… only to get demotivated and give up altogether.

So, help your audience identify their strengths and weaknesses, offering tips to utilize the former while knowing how to deal with the latter. Then, recommend the best plan or next step for them, from your cardio classes to your 1:1 coaching program.

Following up after your fitness personality quiz

Maximize your chances of turning quiz participants into fitness clients:

• Include the most logical call to action on each results page
• If relevant, consider offering additional incentives, like a time-limited discount or a free class
• Set up automated email sequences acting as a bridge between your quiz and your services, personalizing them for each segment. Some ideas?
  – Focus on each lead’s biggest challenge
  – Share a tip to give them an easy win, like one thing they can change or implement today to start seeing improvements
  – Inspire a connection by sharing your story and mission
  – Include clear examples of how their life will change after working on their fitness
  – Send them client stories to show those results are possible for them, too
  – Share sales enablement content like videos and blog posts tackling their main objections or concerns
  – When the time is right, offer the most relevant call to action for them

How ScoreApp helps fitness businesses get leads and clients with quiz funnels

Even if you’re a non-techy fitness pro, creating a ScoreApp quiz is a walk in the park. You get:

• Customizable landing page templates to match your goals and brand, including a targeted health and fitness scorecard 
• An intuitive drag-and-drop quiz builder 
• An AI assistant to speed up the process
• Various question formats, from image-based options (perfect for lifestyle questions) to multiple-choice and sliders (ideal for quantitative data)
• Dynamic and tailored results pages 
• Automatic segmentation to then nurture each group and lead in a personalized way 
• Analytics to monitor how your leads interact with your quiz, improving your results even further 
• Integrations with other tools (especially your CRM and email marketing platform) to create a full funnel that’s always working in the background for you 
• A generous free plan, so that you only upgrade to a paid one if and when you need more features

Launch your fitness quiz with ScoreApp today and for FREE 

Promote your quiz and grow your client base

To get the very most out of your fitness quiz, you must help as many relevant people as possible to find it. For example, you can do that by:

• Adding your landing page to your website, and using banners and pop-ups to make your quiz impossible to miss
• Linking to it in your social media bios
• Referencing it and offering it in your content, from Instagram reels and stories to LinkedIn posts (and more!)
• Sending it to your email subscribers to re-engage and segment your list
• Encouraging your participants to share it (for example, with a prompt along the lines of “Help your friends discover their fitness personality”)
• Offering it in health and fitness Facebook groups 
• Running ads to target local audiences who are interested in fitness  
• Partnering with local gyms, using signage with a QR code linking to your quiz

Get more leads with a ScoreApp fitness personality quiz

“No pain, no gain” shouldn’t apply to how you get clients and data! When you create a ScoreApp fitness quiz funnel, it will:

• Reach more of your target audience
• Collect valuable insights
• Nurture your new leads in a personalized way, turning more quiz participants into clients

… all automatically. As easy as a piece of (protein) cake!

Start by building your fitness personality quiz with ScoreApp today and for FREE.