10-Step Guide to Using Quizzes With Your SEO Strategy

SEO Improve Quiz

At first, they might sound like an unlikely pairing, but quizzes and SEO can actually work together.

They’ll get your audience to engage with your website for longer, and you can use SEO to help them discover your quiz in the first place.

Not enough people know or make the most of this, though. So, get ready to gain a HUGE advantage over your competitors. 

I’ll show you how to create the right quiz SEO strategy for your goals, step by step – even if you’re still dipping your toes in the world of search engine optimisation.

 1. Target relevant keywords with your quiz

Your quiz idea must hit the sweet spot:

  • A topic that your audience is already interested in or that would solve a specific problem for them
  • Something that positions your brand as the go-to expert in your niche or your services/products as the logical next step

But if you also want your audience to find your quiz organically (and of course, you do), you must choose topics and keywords they’re actually googling.

The best part? When you use professional quiz builders like ScoreApp, you can host your quiz page on your website. 

That means that, once you optimise it for SEO, you won’t send all that traffic to external platforms (that’d be such a waste, wouldn’t it?). You’ll be bringing your audience directly onto your website and strengthening its SEO.

So, start by uncovering the terms and questions your audience is looking for. You can get your creative juices flowing by:

  • Searching your type of business or services on Google – Look at the ‘People Also Ask’ section and the additional keywords at the bottom of your search page. For example, if you google “public speaking coach”, you’ll get questions like “Can anyone get better at public speaking?” or “How can I speak fluently in public?”
  • Using keyword research tools – Check out Keywords Everywhere, Semrush, Ahrefs or Moz. But if you’re really new to SEO and are already getting overwhelmed, don’t worry: start with something free and easy like Google Keyword Planner

Then, make a note of the most relevant keywords, and try to use them in your quiz title, questions and answers. 

2. Optimise your quiz page for SEO

Your landing page is the most strategic spot for your quiz SEO!

Of course, its main goal is to grab your target audience’s attention and convince them to take your quiz. 

But when you also include the right keywords? You’ll help more people discover your quiz, even if they’ve NEVER heard about your business before.

So, go back to your list of SEO keywords. As long as it feels natural, use them in:

  • Your page title and meta title
  • Some headings
  • A few times within your boxy text, especially the first and last 100 words (as a rule of thumb)
  • Your image alt text
  • Your meta description (psst: this won’t affect your SEO directly, but it means your keyword will show up in bold when your audience googles it. So, you’ll have higher chances of grabbing their attention)
  • Your page URL

You can also use structured data markup to help search engines understand your quiz page.

Sounds complicated? It really doesn’t have to be! ScoreApp’s quiz builder makes all this a breeze.

3. Create unique, high-quality content (within and around your quiz)

Tired of online content that all sounds the same? So is Google! That’s why search engines are now prioritising unique and valuable content.

  • Create a high-quality quiz – Make your quiz engaging and original (NOT a slightly different take on what your competitors are already doing). The entire quiz experience must provide value to your participants
  • Add it to relevant blog posts – Have you already published articles that cover your quiz topic? Then, go back to them, and link to your quiz! Try and do that using semantic keywords. For example, let’s say you’re an accountant. Your quiz helps people calculate how much you can save them, and you also wrote a blog post on whether someone should hire an accountant. When your article mentions “how much money can an accountant save you,” use that text to link to your quiz
  • Create new content around your quiz – If you haven’t got any relevant blog posts just yet, start writing them and mentioning your quiz! Then, optimise each of them for SEO and relevant keywords. That way, you’ll help even more people find your quiz on Google

4. Make your quiz mobile-friendly

Using SEO keywords but building your quiz on a platform that isn’t mobile-friendly? It’d be as pointless as trying to sell a cape to Superman.

After all, a whopping 55% of all internet traffic comes from mobile devices. So, it’s only natural that Google prioritises mobile-friendly websites in search results.

Not only that. If your quiz is glitchy or difficult to complete on phones? Over half of your audience could easily give up.

So, make your quiz mobile-friendly by:

  • Having a simple interface with a responsive design 
  • Using limited and readable text
  • Having buttons that are large enough to be clicked with a finger
  • Choosing swipe navigation
  • Building your quiz on a mobile-friendly platform like ScoreApp

5. Optimise your quiz load speed

If your quiz takes ages to load (and that means ‘seconds’ in Internet time), that’s bad news for: 

  • SEO – Search engines will be less likely to push your quiz page
  • Your participants – They’ll get frustrated and leave. To put it into perspective, you could easily lose 53% of your audience if your quiz takes longer than 3 seconds to load

So, keep your quiz load speed down by:

  • Resizing and optimising your images (for example, you can compress them with free tools like TinyPNG)
  • Minimising your scripts 
  • Using a reliable hosting service

When you choose ScoreApp, you won’t even have to worry about it. Our quizzes are designed to load fast on all devices.

6. Share your quiz on social media

You might have heard that social shares don’t have a direct impact on SEO, and that’s true. But did you know they can still give you a huge SEO boost?

This is because:

  • Social shares help your quiz reach more people
  • They send more visitors to your website
  • They have a positive impact on your authority and credibility 
  • They give you more opportunities for actual backlinks, which are super useful for SEO

So, link to your quiz in your profiles, share it regularly and create new social media content around it.

Not sure where to start? Here are some LinkedIn quiz post ideas and tweet templates for you.

7. Capture user-generated content

User-generated content is powerful social proof. It shows the rest of your audience that others – their peers or someone who used to be in their shoes – have already trusted your brand.

So, allow participants to comment or share their quiz results. How?

First of all, create valuable results so that they feel compelled to share them. Then:

  • Add social media sharing buttons
  • Include prompts to invite your audience to share their results, like “That was an excellent score! Share your results with your friends, and see if any of them can do better”

Once a few people have taken your quiz and left positive feedback or comments, you can add them to your quiz landing page, too.

This will build trust and increase engagement, and it could even get people to spend more time on your website. So, bonus SEO points for you (and for free)!

8. Add some internal links

These are links from one page on your website to another (still on your website), and they help search engines understand its structure.

So, internal links are another smart way of incorporating your quiz with your SEO strategy, especially through your quiz results. 

Depending on their profile or score, you can direct your audience to:

  • The best service or product for them
  • The right free resources, like a blog post covering the topic they struggled with 

So, by linking to relevant pages and using keywords, you’ll boost your SEO even further and get people to stay on your website for longer. A win-win!

9. Monitor the SEO performance of your quiz

Once you create and launch your quiz, it’ll keep working in the background for you. But to maximise your success, you shouldn’t rely on guesswork.

So, use your SEO analytics to measure the performance of your quiz page:

  • Is your audience finding it on search engines?
  • What keywords are working for you, and which ones aren’t?
  • What’s your engagement and click-through rate?

Then, you can tweak and optimise your quiz and SEO accordingly.

10. Do some backlink outreach

As teased before, backlinks are some of the best SEO juice. Search engines see them as votes of confidence from other people and websites (= surely, if lots of them are linking back to your quiz, it must be good).

Luckily, when you create a valuable and unique quiz, some people will choose to link to it organically and spontaneously.

Let’s be realistic, though: not everyone will, and most importantly… most people don’t know about your quiz (yet).

So, take your backlink luck into your hands by:

  • Writing press releases for your quiz and sending them to relevant publications – Thanks to AI, you can do this within seconds on ScoreApp
  • Reaching out to websites and bloggers in your niche – Offer them your quiz as a free resource. I bet many of them will choose to share and link to it! 

Boost your SEO, and get found on Google with a ScoreApp quiz

Overall, when you integrate your quiz and SEO strategy, you will:

  • Attract more organic traffic
  • Improve your quiz user experience and engagement 
  • Have higher chances of receiving backlinks

So, you’ll increase the SEO of your entire website and help more people discover your quiz.

But you can’t expect these results with low-quality quiz builders. Most of them lack SEO features, and they don’t even let you host the quiz on your website… which defeats the entire purpose of bringing your quiz and SEO strategy together!

So, set yourself up for success with ScoreApp: create your SEO-friendly quiz today and for FREE.

About the author
Martin Huntbach Head of SEO
Martin Huntbach
Chief Marketing Officer
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